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The Coca-Cola Company — Intrinsic Value & Fair Price

KO
NYSEConsumer DefensiveBeverages - Non-AlcoholicCIK 0000021344coca-colacompany.comAbout KO
Last close · Oct 16, 202693.90+1.90 (+2.07%)
Market cap$404.0B
Model value · DCF · Perpetuity growth · 5y
53.45
Coca-Cola closed at $93.90 — overvalued by 76% vs model.
30.58the model's range166.00

DCF · Perpetuity growth · 5y leads for a mature, steady company — positive operating income and three years of positive free cash flow. From a five-year discounted cash flow.

Other models
20.03 – 94.26
Wall St. target
96.00 2% below
Above model, 1y
21 of 21 days

Price and model value

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What the marks mean
Daily close

Dividends

Quarterly · as of Oct 16, 2026
Yield, trailing 12 months
2.24%
Past 2 years
low 2.24%high 3.19%
Today is at its 2-year low.
Dividends per share, a year at a time
$1.67Sep ’21$1.74Sep ’22$1.82Sep ’23$1.92Sep ’24$2.02Sep ’25$2.10TTM
Dividends / free cash flow, FY2025
165.8%
Raised
55+ years in a row
Growth, 5 yrs
4.7% a year
Last change
+3.9% · Mar 2026
Every payment, with ex-dates · latest $0.53, paid Oct 1, 2026

Research on KO

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How it is valued

Valued asMature & stable
Low/slowing growth (~2% recent)High profitability (27% net margin)Pays dividendsHighly cyclical earnings
What growth the price implies: the reverse DCF

Key figures

FY2025 · chosen for mature companies
P/E
30.9×
EV / EBITDA
23.5×
FCF yield
1.3%
Dividend yield, TTM
2.24%
Beta
0.32
Cost of capital (WACC)
7.02%
Full financials

Analyst actions

third-party, quoted
10-16Barclays · target98.00
08-14Seaport Global · target95.00
07-30Barclays · target93.00
01-30Jefferies · “Buy” from “Hold”upgrade
Ratings, targets and estimates

The weekly

One email a week across every stock we cover: 13F filings, insider trades, earnings and new research. It covers the whole market, not just KO. No account.

About Coca-Cola

The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers comprising restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta, Sprite, Simply, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade, Topo Chico, Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara, and dogadan brands. It operates through a network of independent bottling partners, distributors, wholesalers, and retailers, as well as through bottling and distribution operators. The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.

CEO
Henrique Gnani Braun
Headquarters
Atlanta, GA
Employees
65,900
IPO
1962-01-02
Full company profile

Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; the formulas are in how we value a stock.