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Marriott International, Inc. — Intrinsic Value & Fair Price

MAR
NASDAQConsumer CyclicalTravel LodgingCIK 0001048286marriott.comAbout MAR
Last close · Oct 16, 2026388.05+2.34 (+0.61%)
Market cap$101.2B
Model value · DCF · Perpetuity growth · 5y
180.36
Marriott International closed at $388.05 — overvalued by 115% vs model.
107.05the model's range404.22

DCF · Perpetuity growth · 5y leads for mature & stable — positive operating income and three years of positive free cash flow. From a five-year discounted cash flow.

Other models
25.79 – 465.80
Wall St. target
378.00 3% above
Above model, 1y
16 of 20 days

Price and model value

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What the marks mean
Daily close

Dividends

Quarterly · as of Oct 16, 2026
Yield, trailing 12 months
0.72%
Past 2 years
low 0.68%high 1.19%
Dividends per share, a year at a time
$1.56Aug ’22$1.84Aug ’23$2.30Aug ’24$2.60Aug ’25$2.80TTM
Dividends / free cash flow, FY2025
27.5%
Raised
3 years in a row
Growth, 4 yrs
15.7% a year
Last change
+9.0% · May 2026
Every payment, with ex-dates · latest $0.73, paid Sep 30, 2026

Research on MAR

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How it is valued

Valued asMature & Stable
Low/slowing growth (~5% recent)Moderate margins (10% net margin)Highly cyclical earningsHigh leverage (D/E 5.0x)
What growth the price implies: the reverse DCF

Key figures

FY2025
P/E
40.8×
EV / EBITDA
26.1×
FCF yield
2.5%
Dividend yield, TTM
0.72%
Beta
1.17
Cost of capital (WACC)
8.90%
Full financials

Analyst actions

third-party, quoted
10-16Barclays · target363.00
10-12Morgan Stanley · target384.00
09-10Truist Financial · target360.00
01-09BMO Capital · “Outperform” from “Market Perform”upgrade
Ratings, targets and estimates

The weekly

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About Marriott International

Marriott International, Inc. is a leading global hospitality firm responsible for managing, franchising, and licensing a wide range of accommodation options, including hotels, residential units, and timeshare resorts, on an international scale. The company segments its extensive operations into North America (covering the U.S. and Canada) and its various international divisions. Under its corporate umbrella, Marriott oversees a diverse collection of esteemed brands, such as JW Marriott, The Ritz-Carlton, W Hotels, Sheraton, Westin, and Courtyard, among many others. As of February 15, 2022, its impressive network encompassed nearly 8,000 properties—specifically 7,989 establishments—operating across 139 countries and territories under 30 distinct hotel brand names. Established in 1927, Marriott International, Inc. maintains its corporate headquarters in Bethesda, Maryland.

CEO
Anthony G. Capuano Jr.
Headquarters
Bethesda, MD
Employees
414,000
IPO
1998-03-23
Full company profile

Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; the formulas are in how we value a stock.