SweetValueLab
Write for us

Salesforce, Inc. — Intrinsic Value & Fair Price

CRM
NYSETechnologySoftware - ApplicationCIK 0001108524salesforce.comAbout CRM
Last close · Oct 16, 2026240.70−6.04 (−2.45%)
Market cap$198.1B
Model value · DCF · Perpetuity growth · 5y
175.75
Salesforce closed at $240.70 — overvalued by 37% vs model.
115.68the model's range353.55

DCF · Perpetuity growth · 5y leads for a software company — positive operating income and three years of positive free cash flow. From a five-year discounted cash flow.

Other models
6.45 – 537.52
Wall St. target
275.00 12% below
Above model, 1y
80 of 87 days

Price and model value

Embed this card

CRM's close against its model value, as a 420×168 card for your own page. It updates nightly with this site and links back here.

Free to embed; keep the attribution link.
Loading chart…
What the marks mean
Daily close

Dividends

Quarterly · as of Oct 16, 2026
Yield, trailing 12 months
0.72%
Past 2 years
low 0.44%high 1.14%
Dividends per share, a year at a time
$1.65Sep ’25$1.74TTM
Dividends / free cash flow, FY2026
11.0%
Raised
1+ years in a row
Growth, 1 yr
5.3% a year
Last change
+5.8% · Apr 2026
Every payment, with ex-dates · latest $0.44, paid Oct 8, 2026

Research on CRM

1 post
How to value a software company: Rule of 40 and SBC
A step-by-step walk from a software income statement to the three questions that price it: growth plus cash, EV per dollar of revenue, the cost of stock.
Allen Yan · · 10 min · 中文
Studied CRM from its filings? Guest posts are reviewed before they go live.Write about CRM →

How it is valued

Valued asSoftware
Low/slowing growth (~9% recent)Moderate margins (18% net margin)Highly cyclical earningsStrong FCF yield (7.3%)
What growth the price implies: the reverse DCF

Key figures

FY2026 · chosen for software companies
Price / sales
5.5×
Revenue growth
9.6%
Gross margin
77.7%
FCF margin
34.7%
Rule of 40
44.3%
Operating margin
21.5%
On the lists: #22 Insider buying
Full financials

Analyst actions

third-party, quoted
10-12B of A Securities · “Buy” from “Underperform”upgrade
09-17D.A. Davidson · target225.00
09-11UBS · target240.00
09-11Stifel Nicolaus · target275.00
Ratings, targets and estimates

Comparable companies

by business, not by industry label
3 more companies list CRM as a comparable
Side by side:vs NOWvs MSFT

The weekly

One email a week across every stock we cover: 13F filings, insider trades, earnings and new research. It covers the whole market, not just CRM. No account.

About Salesforce

Salesforce, Inc. is a leading provider of customer relationship management (CRM) solutions, dedicated to connecting businesses and their clientele on a global scale. At its core, the Customer 360 platform empowers organizations to create seamless, integrated experiences for their customers. The company's extensive suite of services encompasses a wide array of functionalities: Sales: Tools designed to manage sales pipelines, track leads, forecast opportunities, extract data-driven insights through analytics, and streamline the creation of quotes, contracts, and invoices. Service: Capabilities enabling companies to deliver highly personalized, trustworthy, and scalable customer support. Platform: A versatile development environment, featuring intuitive drag-and-drop tools, that allows businesses of diverse sizes, locations, and industries to build tailored applications, thereby strengthening customer relationships. Learning: An online educational platform providing accessible training to acquire sought-after Salesforce skills. Slack: A comprehensive system for team collaboration and engagement. Marketing: Solutions for strategizing, personalizing, and optimizing individual customer marketing journeys. Commerce: Offerings that unify customer interactions across various channels, including mobile, web, social media, and physical retail stores. Tableau: A complete analytics solution addressing a broad spectrum of enterprise data analysis needs. MuleSoft: An integration platform designed to unlock and connect data residing across an organization's various systems. Salesforce's offerings cater to numerous sectors, such as financial services, healthcare, life sciences, and manufacturing, among others. Beyond its core products, the company also provides professional services and conducts both in-person and online courses to certify customers and partners in the architecture, administration, deployment, and development of its services. Its solutions are distributed through direct sales channels, as well as a network of consulting firms, systems integrators, and other strategic partners. Established in 1999, Salesforce, Inc. maintains its headquarters in San Francisco, California.

CEO
Marc R. Benioff
Headquarters
San Francisco, CA
Employees
83,334
IPO
2004-06-23
Full company profile

Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; the formulas are in how we value a stock.