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ServiceNow, Inc. — Intrinsic Value & Fair Price

NOW
NYSETechnologySoftware - ApplicationCIK 0001373715servicenow.comAbout NOW
Last close · Oct 16, 2026141.97−6.60 (−4.44%)
Market cap$146.8B
Model value · DCF · Perpetuity growth · 5y
38.97
ServiceNow closed at $141.97 — overvalued by 264% vs model.
24.65the model's range94.06

DCF · Perpetuity growth · 5y leads for a software company — positive operating income and three years of positive free cash flow. From a five-year discounted cash flow.

Other models
53.64 – 239.47
Wall St. target
167.50 15% below
Above model, 1y
22 of 22 days

Price and model value

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What the marks mean
Daily close

Valuation models

price $141.97 · as of Oct 17, 2026

DCF · Perpetuity growth · 5y leads for a software company — positive operating income and three years of positive free cash flow. How we value a stock walks through every input. The price is 264% above the model value: the models see only the filed business, and a company priced on businesses with no revenue line yet is better taken apart, as Tesla is.

engine pkg:0.1.0

Research on NOW

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How it is valued

Valued asSoftware
High revenue growth (~22% recent)Moderate margins (13% net margin)Highly cyclical earnings
What growth the price implies: the reverse DCF

Key figures

FY2025 · chosen for software companies
Price / sales
11.1×
Revenue growth
20.9%
Gross margin
77.5%
FCF margin
34.5%
Rule of 40
55.3%
Operating margin
13.7%
Full financials

Analyst actions

third-party, quoted
10-16Piper Sandler · target175.00
10-15Mizuho Securities · target170.00
10-13Oppenheimer · target165.00
07-01Guggenheim · “Buy” from “Neutral”upgrade
Ratings, targets and estimates

Comparable companies

by business, not by industry label
1 more company lists NOW as a comparable
Side by side:vs CRMvs WDAY

The weekly

One email a week across every stock we cover: 13F filings, insider trades, earnings and new research. It covers the whole market, not just NOW. No account.

About ServiceNow

ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves as the foundation, leveraging technologies such as workflow automation, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA). This platform also incorporates robust features like performance analytics, electronic service catalogs, configuration management systems, data benchmarking, encryption capabilities, and various collaboration and development tools. ServiceNow offers a comprehensive suite of applications built on this platform, catering to diverse enterprise needs. Key offerings include IT Service Management (ITSM), which streamlines support for employees, customers, and partners; IT Business Management (ITBM); IT Operations Management (ITOM), designed to integrate and manage both physical and cloud-based IT infrastructure; and IT Asset Management (ITAM) for automating asset lifecycles. Its Security Operations solution facilitates seamless integration between internal systems and third-party security tools. Beyond IT, the company provides solutions for Governance, Risk, and Compliance (GRC) to enhance organizational resilience, along with tools for Human Resources, Legal, and general workplace service delivery, including dedicated safe workplace applications. Other specialized applications cover Customer Service Management (CSM) and Field Service Management (FSM). To further extend functionality, ServiceNow offers App Engine for custom development and IntegrationHub to connect workflows across various applications. The company also provides a range of professional services, industry-specific solutions, and comprehensive customer support. ServiceNow's diverse client base spans critical sectors such as government, financial services, healthcare, telecommunications, manufacturing, and education, alongside various IT services, technology, oil and gas, and consumer product industries. The company reaches these customers through a combination of its direct sales force and a network of resale partners. Notably, a strategic alliance with Celonis assists clients in pinpointing and prioritizing business processes ripe for automation. Established in 2004 and headquartered in Santa Clara, California, the company originally operated as Service-now.com before rebranding to ServiceNow, Inc. in May 2012.

CEO
William R. McDermott
Headquarters
Santa Clara, CA
Employees
29,187
IPO
2012-06-29
Full company profile

Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; the formulas are in how we value a stock.