Intuit Inc. — Intrinsic Value & Fair Price

INTU

NASDAQTechnologySoftware - ApplicationCIK 0000896878intuit.comAbout INTU

Last close · Oct 16, 2026325.15−5.02 (−1.52%)

Market cap$86.9B

Model value · DCF · Perpetuity growth · 5y

427.11

Intuit closed at $325.15 — undervalued by 24% vs model.

280.59the model's range950.35

DCF · Perpetuity growth · 5y leads for a software company — positive operating income and three years of positive free cash flow. From a five-year discounted cash flow.

Other models

156.04 – 972.50

Wall St. target

380.00 14% below

Below model, 1y

22 of 22 days

Price and model value

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What the marks mean

Daily close

Valuation models

price $325.15 · as of Oct 17, 2026

DCF · Perpetuity growth · 5yused280.59 – 950.35427.1124% undervalued DCF · Perpetuity growth · 10y319.81 – 1,026.13476.2832% undervalued DCF · EBITDA exit · 5y248.08 – 494.41361.1210% undervalued DCF · EBITDA exit · 10y293.48 – 583.85417.7922% undervalued P/E · peers189.57 – 428.62225.3444% overvalued P/E · own history840.13 – 1,104.64972.5067% undervalued PEG—527.0438% undervalued EV/EBITDA · peers208.26 – 390.44219.9448% overvalued EV/Revenue · peers188.06 – 334.28211.0354% overvalued Earnings power value131.80 – 190.22156.04108% overvalued Wall St. consensus target—380.0014% below Cost of capital (WACC)—8.82%—

DCF · Perpetuity growth · 5y leads for a software company — positive operating income and three years of positive free cash flow. How we value a stock walks through every input.

engine pkg:0.1.0

Dividends

Quarterly · as of Oct 16, 2026

Yield, trailing 12 months

1.53%

Past 2 years

low 0.51%high 1.82%

Dividends per share, a year at a time

Dividends / free cash flow, FY2026: 15.5%
Raised: 14+ years in a row
Growth, 5 yrs: 15.2% a year
Last change: +15.0% · Oct 2026

Every payment, with ex-dates · latest $1.38, paid Oct 16, 2026

Research on INTU

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How it is valued

Valued asSoftware

Moderate growth (~15% recent)High profitability (21% net margin)Pays dividendsHighly cyclical earningsStrong FCF yield (10.0%)

What growth the price implies: the reverse DCF

Key figures

FY2026 · chosen for software companies

Price / sales

4.2×

Revenue growth

13.9%

Gross margin

80.2%

FCF margin

40.2%

Rule of 40

54.1%

Operating margin

28.8%

On the lists: #34 Highest free cash flow yield · #9 Worst performing this year

Full financials

Superinvestors

13F · Q2 2026

Lindsell TrainLindsell Train Ltd$174.1M YacktmanYacktman Asset Management LP$128.2M First Pacific AdvisorsFirst Pacific Advisors, LP$86.6M Valley ForgeValley Forge Capital Management, LP$49.3M

All 7 holders

Analyst actions

third-party, quoted

09-18RBC Capital · target385.00

08-27UBS · target370.00

08-26JP Morgan · “Neutral” from “Overweight”downgrade

08-26Goldman Sachs · target304.00

Ratings, targets and estimates

Recent

filings, insider trades and key news

10-01Form 4 · MGoodarzi Sasan K · 31 sh@ 0.00 10-01Form 4 · MGoodarzi Sasan K · 848 sh@ 0.00 10-01Form 4 · MGoodarzi Sasan K · 802 sh@ 0.00 10-01Form 4 · MGoodarzi Sasan K · 863 sh@ 0.00 10-01Form 4 · MGoodarzi Sasan K · 31 sh@ 0.00 09-09S-3ASRShelf registration (automatic)

53 filings · 40 insider transactions

Comparable companies

by business, not by industry label

ADBEAdobe CRMSalesforce ADPADP PAYXPaychex WDAYWorkday XYZBlock PYPLPayPal

1 more company lists INTU as a comparable

GDDYGoDaddy

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One email a week across every stock we cover: 13F filings, insider trades, earnings and new research. It covers the whole market, not just INTU. No account.

About Intuit

Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States. The company operates in four segments: Global Business Solutions, Consumer, Credit Karma, and ProTax. The Global Business Solutions segment provides QuickBooks services, which include financial and business management online services, desktop software, payroll solutions, time tracking, merchant payment processing and bill pay solutions, checking accounts, and financing services for small and mid-market businesses; and Mailchimp, a marketing automation and customer relationship management. This segment also offers QuickBooks online services and desktop software solutions comprising QuickBooks Online, QuickBooks Live, QuickBooks Online Advanced, QuickBooks Self-Employed, QuickBooks Solopreneur financial and business management offerings, QuickBooks Online Payroll, QuickBooks Checking, QuickBooks Desktop software subscriptions, and QuickBooks Assisted Payroll. The Consumer segment provides do-it-yourself and assisted TurboTax income tax preparation products and services. The Credit Karma segment offers consumers with a personal finance platform that provides recommendations for credit card, home, auto, and personal loan, and insurance products; online savings and checking accounts; and access to its credit scores and reports, credit and identity monitoring, credit report dispute, credit building tools, and tools. The ProTax segment provides Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online bill pay tax products, electronic tax filing service, and bank products and related services. It sells products and services through direct sales channels, multichannel shop-and-buy experiences, mobile application stores, and partner and other channels. Intuit Inc. was founded in 1983 and is headquartered in Mountain View, California.

CEO: Sasan K. Goodarzi
Headquarters: Mountain View, CA
Employees: 18,600
IPO: 1993-03-12

Full company profile

Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; the formulas are in how we value a stock.