ServiceNow, Inc. — Wall Street Analyst Estimates & Price Targets

NOW

NYSETechnologySoftware - ApplicationCIK 0001373715servicenow.comAbout NOW

Last close · Oct 16, 2026141.97−6.60 (−4.44%)

Market cap$146.8B

16 firms' latest targets, last 90 days: median $167.50 ($110.00–$190.00), 18% above the last close.

Price and published targets

daily close, 12 months · each dot a target, a firm's latest darker

Each firm's latest target

last 90 days · 16 firms

Date	Firm	Target	Previous	Change	Vs price then	Vs price now
2026-10-16	Piper Sandler	$175.00	$140.00	▲ 25%	+18%	+23%
2026-10-15	Mizuho Securities	$170.00	$150.00	▲ 13%	+21%	+20%
2026-10-13	Oppenheimer	$165.00	$140.00	▲ 18%	+18%	+16%
2026-10-13	Barclays	$160.00	$134.00	▲ 19%	+14%	+13%
2026-10-12	RBC Capital	$176.00	$130.00	▲ 35%	+22%	+24%
2026-10-12	Wells Fargo	$190.00	$175.00	▲ 9%	+35%	+34%
2026-10-06	Stifel	$160.00	$120.00	▲ 33%	+18%	+13%
2026-09-21	Cantor Fitzgerald	$174.00	$130.00	▲ 34%	+28%	+23%
2026-09-11	Needham	$155.00	$115.00	▲ 35%	+18%	+9%
2026-09-08	BTIG	$170.00	$200.00	▼ 15%	+20%	+20%
2026-07-23	BMO Capital	$118.00	$115.00	▲ 3%	+21%	-17%
2026-07-23	Evercore ISI	$160.00	$150.00	▲ 7%	+65%	+13%
2026-07-23	UBS	$110.00	$248.00	▼ 56%	+15%	-23%
2026-07-23	Jefferies	$140.00	$135.00	▲ 4%	+47%	-1%
2026-07-21	Morgan Stanley	$180.00	$263.00	▼ 32%	+75%	+27%
2026-07-20	D.A. Davidson	$170.00	$220.00	▼ 23%	+65%	+20%

Consensus estimates

revenue and EPS by fiscal year · reported years marked

FY	Revenue	YoY	EPS	YoY	Revenue range	EPS range	Analysts
2023reported	$9.0B	+24%	$1.68	+425%	est. $8.9B+0%	est. $2.09	23
2024reported	$11.0B	+22%	$1.37	-18%	est. $11.0B+0%	est. $2.78	27
2025reported	$13.3B	+21%	$1.67	+22%	est. $13.2B+0%	est. $3.48	28
2026	$16.2B	+22%	$4.07	+17%	$15.8B–$16.3B	$3.85–$4.20	34
2027	$19.2B	+19%	$5.02	+23%	$18.7B–$19.4B	$4.38–$5.24	35
2028	$22.8B	+19%	$6.09	+21%	$22.0B–$25.1B	$4.99–$8.51	33
2029	$26.7B	+17%	$7.10	+17%	$26.2B–$27.8B	$6.91–$7.46	25
2030	$31.0B	+16%	$8.51	+20%	$30.4B–$32.2B	$8.29–$8.94	26

A reported year shows the company's figures, with the consensus beside it (revenue against it in %). Reported EPS is GAAP diluted; the analysts' EPS usually leaves items such as stock compensation out, so the two are not like for like. Faded: a year the valuation models do not read — they read the first 3, and a later one only while 10 or more analysts cover every year up to it — or one under 5 analysts.

The analysts at a glance

$167.50median target, 18% above the last close

Firms with a target · last 90 days: 16
Lowest – highest target: $110.00 – $190.00
Current grades of 31 firms: positive / neutral / negative: 28 / 2 / 1
Upgrades / downgrades · 12 months: 2 / 2
Consensus revenue growth · next 3 FY: +20% a year

Current grades

each firm's latest · 31 firms

As of	Firm	Grade
2026-10-16	Piper Sandler	“Overweight”
2026-10-15	Mizuho	“Outperform”
2026-10-15	TD Cowen	“Buy”
2026-10-14	Citigroup	“Buy”
2026-10-13	Evercore ISI	“Outperform”
2026-10-13	Oppenheimer	“Outperform”
2026-10-13	Barclays	“Overweight”
2026-10-13	Wells Fargo	“Overweight”
2026-10-12	BTIG	“Buy”
2026-10-12	RBC Capital	“Outperform”

21 more

2026-10-07	Argus Research	“Buy”
2026-10-06	UBS	“Neutral”
2026-10-06	Stifel	“Buy”
2026-09-21	Cantor Fitzgerald	“Overweight”
2026-09-11	Needham	“Buy”
2026-08-19	Bank of America	“Buy”
2026-07-23	Bernstein	“Outperform”
2026-07-23	J.P. Morgan	“Overweight”
2026-07-23	Macquarie	“Neutral”
2026-07-23	BMO Capital	“Outperform”
2026-07-23	Baird	“Outperform”
2026-07-23	Jefferies	“Buy”
2026-07-20	D.A. Davidson	“Buy”
2026-07-09	Truist	“Buy”
2026-07-09	Goldman Sachs	“Buy”
2026-07-01	Guggenheim	“Buy”
2026-06-15	Benchmark	“Buy”
2026-05-05	Citizens	“Market Outperform”
2026-04-23	Canaccord Genuity	“Buy”
2026-04-23	Keybanc	“Underweight”
2026-04-16	Deutsche Bank	“Buy”

Grade changes

last 24 months · 8

Date	Firm	Grade
2026-07-01	Guggenheim	“Neutral” → “Buy” upgrade
2026-04-10	UBS	“Buy” → “Neutral” downgrade
2025-12-16	Guggenheim	“Sell” → “Neutral” upgrade
2025-12-15	Keybanc	“Sector Weight” → “Underweight” downgrade
2025-09-24	Morgan Stanley	“Equal Weight” → “Overweight” upgrade
2025-05-01	Truist	“Hold” → “Buy” upgrade
2024-12-13	Keybanc	“Overweight” → “Sector Weight” downgrade
2024-10-21	Morgan Stanley	“Overweight” → “Equal Weight” downgrade

42 older than 24 months

2024-07-08	Guggenheim	“Neutral” → “Sell” downgrade
2024-04-15	Guggenheim	“Buy” → “Neutral” downgrade
2023-05-18	JMP Securities	“Market Outperform” → “Outperform” revised
2023-04-27	JMP Securities	“Market Outperform” → “Outperform” revised
2023-04-04	Baird	“Neutral” → “Outperform” upgrade
2023-01-09	Truist	“Buy” → “Hold” downgrade
2022-10-24	Guggenheim	“Neutral” → “Buy” upgrade
2022-10-11	J.P. Morgan	“Neutral” → “Overweight” upgrade
2022-01-27	Piper Sandler	“Neutral” → “Overweight” upgrade
2021-01-14	Oppenheimer	“Perform” → “Outperform” upgrade
2020-11-12	Morgan Stanley	“Equal Weight” → “Overweight” upgrade
2020-04-30	Raymond James	“Strong Buy” → “Buy” downgrade
2020-04-30	Piper Sandler	“Overweight” → “Neutral” downgrade
2020-04-02	Baird	“Outperform” → “Neutral” downgrade
2020-03-26	Mizuho	“Neutral” → “Buy” upgrade
2020-03-24	Wells Fargo	“Equal Weight” → “Overweight” upgrade
2020-03-18	Deutsche Bank	“Buy” → “Hold” downgrade
2020-01-06	RBC Capital	“Top Pick” → “Outperform” downgrade
2019-11-04	CFRA	“Hold” → “Buy” upgrade
2019-10-23	Mizuho	“Buy” → “Neutral” downgrade
2019-10-16	Morgan Stanley	“Overweight” → “Equal Weight” downgrade
2019-08-21	Stifel	“Hold” → “Buy” upgrade
2017-12-12	J.P. Morgan	“Overweight” → “Neutral” downgrade
2017-10-23	Piper Sandler	“Neutral” → “Overweight” upgrade
2017-01-11	Wells Fargo	“Market Perform” → “Perform” revised
2016-10-28	BMO Capital	“Market Weight” → “Outperform” upgrade
2016-09-20	BMO Capital	“Market Perform” → “Perform” revised
2016-07-15	Mizuho	“Neutral” → “Buy” upgrade
2016-01-28	Mizuho	“Buy” → “Neutral” downgrade
2014-12-15	RBC Capital	“Outperform” → “Top Pick” upgrade
2014-04-04	Evercore ISI	“Equal Weight” → “Overweight” upgrade
2014-01-30	Baird	“Neutral” → “Outperform” upgrade
2013-10-04	Northland Securities	“Market Perform” → “Outperform” upgrade
2013-09-18	Morgan Stanley	“Equal Weight” → “Overweight” upgrade
2013-09-04	JMP Securities	“Market Outperform” → “Outperform” revised
2013-08-01	JG Capital	“Overweight” → “Neutral” downgrade
2013-07-16	Susquehanna	“Positive” → “Outperform” revised
2013-07-12	Raymond James	“Strong Buy” → “Buy” downgrade
2013-04-25	Mizuho	“Neutral” → “Buy” upgrade
2013-02-14	UBS	“Sell” → “Buy” upgrade
2013-01-31	JG Capital	“Neutral” → “Overweight” upgrade
2012-10-01	UBS	“Neutral” → “Sell” downgrade

Targets, grades and estimates are quoted from third parties (via Financial Modeling Prep) and are theirs, not ours; each target links to the report it was published in. A firm counts once, at its latest target or grade.