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eBay Inc. — Intrinsic Value & Fair Price

EBAY
NASDAQConsumer CyclicalSpecialty RetailCIK 0001065088ebayinc.comAbout EBAY
Last close · Oct 16, 2026120.28−2.63 (−2.14%)
Market cap$53.5B
Model value · DCF · Perpetuity growth · 5y
63.58
eBay closed at $120.28 — overvalued by 89% vs model.
42.19the model's range121.45

DCF · Perpetuity growth · 5y leads for a mature, steady company — positive operating income and three years of positive free cash flow. From a five-year discounted cash flow.

Other models
22.39 – 123.05
Wall St. target
129.00 7% below
Above model, 1y
20 of 20 days

Price and model value

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What the marks mean
Daily close

Dividends

Quarterly · as of Oct 16, 2026
Yield, trailing 12 months
1.01%
Past 2 years
low 0.99%high 1.87%
Dividends per share, a year at a time
$0.70Aug ’21$0.84Aug ’22$0.97Aug ’23$1.06Aug ’24$1.14Aug ’25$1.22TTM
Dividends / free cash flow, FY2025
37.0%
Raised
6+ years in a row
Growth, 5 yrs
11.8% a year
Last change
+6.9% · Mar 2026
Every payment, with ex-dates · latest $0.31, paid Sep 11, 2026

Research on EBAY

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How it is valued

Valued asMature & stable
Low/slowing growth (~5% recent)Moderate margins (18% net margin)Highly cyclical earnings
What growth the price implies: the reverse DCF

Key figures

FY2025 · chosen for mature companies
P/E
27.7×
EV / EBITDA
20.5×
FCF yield
3.1%
Dividend yield, TTM
1.01%
Beta
1.32
Cost of capital (WACC)
9.49%
Full financials

Analyst actions

third-party, quoted
10-12Wells Fargo · target91.00
10-12Morgan Stanley · target132.00
08-20Wedbush · target137.00
08-07Argus Research · “Buy” from “Hold”upgrade
Ratings, targets and estimates

Comparable companies

by business, not by industry label
3 more companies list EBAY as a comparable

The weekly

One email a week across every stock we cover: 13F filings, insider trades, earnings and new research. It covers the whole market, not just EBAY. No account.

About eBay

eBay Inc. manages an extensive global e-commerce ecosystem designed to facilitate transactions between buyers and sellers. This framework primarily encompasses its flagship website, ebay.com, alongside its suite of dedicated mobile applications. Through these digital platforms, users are empowered to list, discover, purchase, and pay for a vast array of goods. These transactions occur across a multitude of channels—online, mobile, and even certain traditional avenues—involving a diverse array of participants. This includes individual sellers, small businesses, and larger entities such as retailers, distributors, liquidators, import/export firms, and auctioneers, often integrating with various commerce platforms, search engines, and shopping networks. The company was established in 1995 and its corporate headquarters are situated in San Jose, California.

CEO
Jamie J. Iannone
Headquarters
San Jose, CA
Employees
12,300
IPO
1998-09-24
Full company profile

Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; the formulas are in how we value a stock.