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Synchrony Financial — Intrinsic Value & Fair Price

SYF
NYSEFinancial ServicesFinancial - Credit ServicesCIK 0001601712synchrony.comAbout SYF
Last close · Oct 16, 202673.68−0.36 (−0.49%)
Market cap$24.0B
Model value · P/E · peers
125.78
Synchrony Financial closed at $73.68 — undervalued by 41% vs model.
89.11the model's range178.88

P/E · peers leads because P/TBV · justified returned no positive value. From its peers' median P/E.

Other models
20.42 – 93.11
Wall St. target
88.00 16% below
Below model, 1y
20 of 20 days

Price and model value

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What the marks mean
Daily close

Valuation models

price $73.68 · as of Oct 17, 2026

P/E · peers leads because P/TBV · justified returned no positive value. How we value a stock walks through every input.

engine pkg:0.1.0

Dividends

Quarterly · as of Oct 16, 2026
Yield, trailing 12 months
1.68%
Past 2 years
low 1.30%high 2.28%
Dividends per share, a year at a time
$0.88Jul ’21$0.89Jul ’22$0.94Jul ’23$1.00Aug ’24$1.10Aug ’25$1.24TTM
Dividends / earnings, FY2025
12.0%
Raised
4 years in a row
Growth, 5 yrs
7.1% a year
Last change
+13.3% · Aug 2026
Every payment, with ex-dates · latest $0.34, paid Aug 17, 2026

Research on SYF

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How it is valued

Valued asBank
Revenue declining (~0% recent)Currently unprofitablePays dividends
What growth the price implies: the reverse DCF

Key figures

FY2025 · chosen for banks
Price / tangible book
1.9×
Price / book
1.6×
Return on equity
21.2%
P/E
7.9×
Dividend yield, TTM
1.68%
Payout ratio
14.4%
On the lists: #8 Lowest P/E
Full financials

Analyst actions

third-party, quoted
10-12Morgan Stanley · target83.00
10-08BMO Capital · target81.00
10-07Seaport Global · target93.00
04-22BTIG · “Neutral” from “Buy”downgrade
Ratings, targets and estimates

Comparable companies

by business, not by industry label

The weekly

One email a week across every stock we cover: 13F filings, insider trades, earnings and new research. It covers the whole market, not just SYF. No account.

About Synchrony Financial

Synchrony Financial, along with its various subsidiaries, functions as a leading provider of consumer financial services across the United States. The company offers a comprehensive range of credit products, encompassing diverse credit card options such as private label, co-branded, and general-purpose cards, alongside commercial credit solutions and consumer installment loans for both short and long durations. Additionally, Synchrony provides consumer banking services, including a variety of deposit products like certificates of deposit, individual retirement accounts, money market accounts, and savings accounts. These are made available to both individual consumers and commercial entities, with deposits also accepted via external securities brokerage firms. Beyond core credit and banking, Synchrony extends debt cancellation programs to its credit card clientele through online, mobile, and direct mail channels. It is also a significant player in specialized financing, offering healthcare payment and funding solutions under its CareCredit, Pets Best, and Walgreens brands. The firm further provides payment and financing options to industries like apparel, specialty retail, outdoor, music, and luxury, as well as point-of-sale consumer financing for audiology products and dental services. Synchrony delivers its credit offerings through collaborative programs established with a broad network of national and regional retailers, local merchants, manufacturers, buying groups, industry associations, and healthcare service providers. Its deposit products reach customers through various avenues, including digital and print media. The company's services cater to a wide array of sectors, including digital, health and wellness, retail, home, auto, powersports, jewelry, and pet industries, among others. Established in 1932, Synchrony Financial's corporate headquarters are located in Stamford, Connecticut.

CEO
Brian D. Doubles
Headquarters
Stamford, CT
Employees
20,000
IPO
2014-07-31
Full company profile

Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; the formulas are in how we value a stock.