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Rockwell Automation, Inc. — Intrinsic Value & Fair Price

ROK
NYSEIndustrialsIndustrial - MachineryCIK 0001024478rockwellautomation.comAbout ROK
Last close · Oct 16, 2026426.23+4.20 (+1.00%)
Market cap$47.4B
Model value · DCF · Perpetuity growth · 5y
158.79
Rockwell Automation closed at $426.23 — overvalued by 168% vs model.
110.02the model's range276.36

DCF · Perpetuity growth · 5y leads for mature & stable — positive operating income and three years of positive free cash flow. From a five-year discounted cash flow.

Other models
46.48 – 377.80
Wall St. target
490.00 13% below
Above model, 1y
20 of 20 days

Price and model value

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What the marks mean
Daily close

Dividends

Quarterly · as of Oct 16, 2026
Yield, trailing 12 months
1.30%
Past 2 years
low 1.10%high 2.34%
Dividends per share, a year at a time
$4.28Aug ’21$4.48Aug ’22$4.72Aug ’23$5.00Aug ’24$5.24Aug ’25$5.52TTM
Dividends / free cash flow, FY2025
43.5%
Raised
16 years in a row
Growth, 5 yrs
5.2% a year
Last change
+5.3% · Nov 2025
Every payment, with ex-dates · latest $1.38, paid Sep 10, 2026

Research on ROK

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How it is valued

Valued asMature & Stable
Revenue declining (~-4% recent)Moderate margins (10% net margin)Pays dividendsHighly cyclical earnings
What growth the price implies: the reverse DCF

Key figures

FY2025
P/E
55.6×
EV / EBITDA
35.9×
FCF yield
2.8%
Dividend yield, TTM
1.30%
Beta
1.50
Cost of capital (WACC)
10.21%
Full financials

Analyst actions

third-party, quoted
10-16Morgan Stanley · target520.00
10-15Mizuho Securities · target430.00
09-24Wells Fargo · target426.00
03-31Jefferies · “Hold” from “Buy”downgrade
Ratings, targets and estimates

Comparable companies

by business, not by industry label
3 more companies list ROK as a comparable

The weekly

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About Rockwell Automation

Rockwell Automation, Inc., established in 1903 and headquartered in Milwaukee, Wisconsin, is a global leader in providing industrial automation and digital transformation solutions. The company's operations are segmented into three key areas: Intelligent Devices, Software & Control, and Lifecycle Services. The Intelligent Devices segment offers various hardware products such as drives, motion control systems, safety and sensing equipment, industrial components, and customized configurations. The Software & Control division provides essential control and visualization software and accompanying hardware, information management platforms, digital twin and simulation tools, and network and cybersecurity infrastructure. The Lifecycle Services segment completes its offering with expert consulting, professional implementation, and ongoing connected and maintenance support. Rockwell Automation distributes its comprehensive array of hardware, software, and services worldwide through a network of independent distributors, complemented by its direct sales force. Its extensive clientele spans diverse sectors, including discrete manufacturing (like automotive, semiconductors, and logistics), general industries (such as printing, marine, and aerospace), hybrid markets (encompassing food & beverage, life sciences, and eco-industrial applications like water management and renewable energy), and process industries (including oil & gas, mining, and chemicals).

CEO
Blake D. Moret
Headquarters
Milwaukee, WI
Employees
26,000
IPO
1981-12-31
Full company profile

Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; the formulas are in how we value a stock.