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The Procter & Gamble Company — Intrinsic Value & Fair Price

PG
NYSEConsumer DefensiveHousehold & Personal ProductsCIK 0000080424pginvestor.comAbout PG
Last close · Oct 16, 2026159.31+2.23 (+1.42%)
Market cap$370.0B
Model value · DCF · Perpetuity growth · 5y
120.99
Procter & Gamble closed at $159.31 — overvalued by 32% vs model.
73.70the model's range333.35

DCF · Perpetuity growth · 5y leads for a mature, steady company — positive operating income and three years of positive free cash flow. From a five-year discounted cash flow.

Other models
55.78 – 175.39
Wall St. target
152.00 5% above
Above model, 1y
13 of 22 days

Price and model value

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What the marks mean
Daily close

Dividends

Quarterly · as of Oct 16, 2026
Yield, trailing 12 months
2.69%
Past 2 years
low 2.19%high 3.04%
Dividends per share, a year at a time
$3.32Jul ’21$3.57Jul ’22$3.71Jul ’23$3.89Jul ’24$4.13Jul ’25$4.29TTM
Dividends / free cash flow, FY2026
67.6%
Raised
42 years in a row
Growth, 5 yrs
5.3% a year
Last change
+3.0% · Apr 2026
Every payment, with ex-dates · latest $1.0885, paid Aug 17, 2026

Research on PG

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How it is valued

Valued asMature & stable
Low/slowing growth (~2% recent)Moderate margins (18% net margin)Pays dividendsHighly cyclical earnings
What growth the price implies: the reverse DCF

Key figures

FY2026 · chosen for mature companies
P/E
24.1×
EV / EBITDA
18.5×
FCF yield
4.1%
Dividend yield, TTM
2.69%
Beta
0.38
Cost of capital (WACC)
7.21%
Full financials

Analyst actions

third-party, quoted
10-06Evercore ISI Group · “Outperform” from “In Line”upgrade
10-06Evercore ISI · target166.00
10-06RBC Capital · target166.00
08-24Bernstein · target149.00
Ratings, targets and estimates

Comparable companies

by business, not by industry label
1 more company lists PG as a comparable
Side by side:vs KMBvs CL

The weekly

One email a week across every stock we cover: 13F filings, insider trades, earnings and new research. It covers the whole market, not just PG. No account.

About Procter & Gamble

The Procter & Gamble Company, commonly referred to as P&G, is a global enterprise that supplies a broad spectrum of branded consumer products to markets worldwide. The company's operations are divided into five main business divisions: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers an assortment of hair care products, including conditioners, shampoos, styling aids, and treatments, under popular names like Head & Shoulders, Herbal Essences, Pantene, and Rejoice. It also features antiperspirants, deodorants, personal cleansing solutions, and skin care items from brands such as Olay, Old Spice, Safeguard, Secret, and SK-II. Within the Grooming division, P&G provides a range of shave care products and grooming appliances, prominently featuring brands like Braun, Gillette, and Venus. The Health Care unit encompasses oral hygiene essentials, including toothbrushes, toothpastes, and other dental care products sold under the Crest and Oral-B brand names. This segment further extends to gastrointestinal remedies, rapid diagnostics, respiratory care, vitamins/minerals/supplements, pain relief, and various other personal health care items from brands such as Metamucil, Neurobion, Pepto-Bismol, and Vicks. In the Fabric & Home Care category, consumers find fabric enhancers, laundry additives, and laundry detergents through labels like Ariel, Downy, Gain, and Tide. Additionally, this division offers air care products, dishwashing solutions, professional cleaning supplies (P&G Professional), and surface cleaners, exemplified by brands such as Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer. Finally, the Baby, Feminine & Family Care segment provides infant care products, including baby wipes, taped diapers, and pants, under the Luvs and Pampers brands. It also supplies adult incontinence and feminine hygiene products from Always, Always Discreet, and Tampax, along with paper towels, tissues, and toilet paper marketed as Bounty, Charmin, and Puffs. P&G distributes its extensive product portfolio through a vast commercial network, including large retail chains, e-commerce platforms, grocery stores, membership clubs, pharmacies, department stores, various distributors, wholesalers, specialty beauty retailers, high-frequency stores, electronics outlets, and professional channels, as well as direct-to-consumer sales. The Procter & Gamble Company was established in 1837 and its corporate headquarters are located in Cincinnati, Ohio.

CEO
Shailesh G. Jejurikar
Headquarters
Cincinnati, OH
Employees
104,000
IPO
1978-01-13
Full company profile

Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; the formulas are in how we value a stock.