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Alphabet Inc. — Intrinsic Value & Fair Price

GOOG
NASDAQCommunication ServicesInternet Content & InformationCIK 0001652044abc.xyzAbout GOOG
Last close · Oct 16, 2026336.91−8.00 (−2.32%)
Market cap$4.1T
Model value · DCF · Perpetuity growth · 5y
226.58
Alphabet (Class C) closed at $336.91 — overvalued by 49% vs model.
154.14the model's range434.47

DCF · Perpetuity growth · 5y leads for profitable growth — positive operating income and three years of positive free cash flow. From a five-year discounted cash flow.

Other models
14.98 – 480.10
Wall St. target
425.00 21% below
Above model, 1y
95 of 95 days

Price and model value

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What the marks mean
Daily close

Dividends

Quarterly · as of Oct 16, 2026
Yield, trailing 12 months
0.26%
Past 2 years
low 0.21%high 0.55%
Dividends per share, a year at a time
$0.82Sep ’25$0.86TTM
Dividends / free cash flow, FY2025
13.7%
Raised
1+ years in a row
Growth, 1 yr
4.9% a year
Last change
+4.8% · Jun 2026
Every payment, with ex-dates · latest $0.22, paid Sep 14, 2026

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How it is valued

Valued asProfitable Growth
Moderate growth (~14% recent)High profitability (33% net margin)Highly cyclical earnings
What growth the price implies: the reverse DCF

Key figures

FY2025
P/E
31.2×
EV / EBITDA
23.1×
FCF yield
1.8%
Dividend yield, TTM
0.26%
Beta
1.20
Cost of capital (WACC)
9.70%
Full financials

Analyst actions

third-party, quoted
10-14UBS · target380.00
10-08Stifel Nicolaus · target485.00
10-06Wells Fargo · target417.00
01-22Raymond James · “Strong Buy” from “Outperform”upgrade
Ratings, targets and estimates

Comparable companies

by business, not by industry label

The weekly

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About Alphabet (Class C)

Alphabet Inc. operates globally, providing a wide array of products and digital platforms to customers across the United States, Europe, the Middle East, Africa, the Asia-Pacific region, Canada, and Latin America. The company's business is organized into three primary segments: Google Services, Google Cloud, and Other Bets. The Google Services division delivers a broad spectrum of consumer-facing offerings, which include its advertising products, the Android operating system, Chrome browser, various hardware devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search functionality, and YouTube. This segment also generates revenue through the sale of applications, in-app purchases, and digital content via Google Play and YouTube, alongside device sales and consumer subscriptions for YouTube services. Conversely, the Google Cloud segment furnishes enterprise-grade solutions such as infrastructure, cybersecurity, database management, analytics, artificial intelligence, and other professional services. This encompasses the Google Workspace suite, a collection of cloud-native communication and collaboration tools for businesses, including Gmail, Docs, Drive, Calendar, and Meet, among other offerings tailored for corporate clients. The Other Bets segment is dedicated to developing nascent ventures, particularly those focused on healthcare-related and internet services. Established in 1998, Alphabet Inc. maintains its corporate headquarters in Mountain View, California.

CEO
Sundar Pichai
Headquarters
Mountain View, CA
Employees
190,820
IPO
2004-08-19
Full company profile

Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; the formulas are in how we value a stock.