SweetValueLab
Write for us

Rollins, Inc. — Intrinsic Value & Fair Price

ROL
NYSEIndustrialsSpecialty Business ServicesCIK 0000084839rollins.comAbout ROL
Last close · Oct 16, 202633.45−0.44 (−1.30%)
Market cap$16.1B
Model value · DCF · Perpetuity growth · 5y
26.67
Rollins closed at $33.45 — overvalued by 25% vs model.
17.91the model's range54.00

DCF · Perpetuity growth · 5y leads for dividend payer — positive operating income and three years of positive free cash flow. From a five-year discounted cash flow.

Other models
10.96 – 59.38
Wall St. target
36.00 7% below
Above model, 1y
17 of 20 days

Price and model value

Embed this card

ROL's close against its model value, as a 420×168 card for your own page. It updates nightly with this site and links back here.

Free to embed; keep the attribution link.
Loading chart…
What the marks mean
Daily close

Valuation models

price $33.45 · as of Oct 17, 2026
DCF · Perpetuity growth · 5yused17.91 – 54.0026.6725% overvaluedDCF · Perpetuity growth · 10y20.85 – 60.2030.5210% overvaluedDCF · EBITDA exit · 5y37.73 – 60.4848.2231% undervaluedDCF · EBITDA exit · 10y37.04 – 66.4949.7833% undervaluedP/E · peers37.60 – 46.1443.2223% undervaluedP/E · own history55.10 – 64.3559.3844% undervaluedPEG—12.80161% overvaluedEV/EBITDA · peers30.61 – 49.0143.1322% undervaluedEV/Revenue · peers28.52 – 60.2339.9116% undervaluedEarnings power value9.13 – 13.6110.96205% overvaluedDividend discount12.10 – 29.3117.7189% overvaluedWall St. consensus target—36.007% belowCost of capital (WACC)—8.31%—

DCF · Perpetuity growth · 5y leads for dividend payer — positive operating income and three years of positive free cash flow. How we value a stock walks through every input.

engine pkg:0.1.0

Dividends

Quarterly · as of Oct 16, 2026
Yield, trailing 12 months
2.18%
Past 2 years
low 1.03%high 2.46%
Dividends per share, a year at a time
$0.38Aug ’21$0.48Aug ’22$0.52Aug ’23$0.60Aug ’24$0.66Aug ’25$0.73TTM
Dividends / free cash flow, FY2025
50.4%
Raised
5 years in a row
Growth, 5 yrs
13.9% a year
Last change
+10.6% · Nov 2025
Every payment, with ex-dates · latest $0.1825, paid Sep 10, 2026

Research on ROL

No posts on ROL yet.
Studied ROL from its filings? Guest posts are reviewed before they go live.Write about ROL →

How it is valued

Valued asDividend Payer
Moderate growth (~11% recent)Moderate margins (14% net margin)Pays dividendsModerately volatile earnings
What growth the price implies: the reverse DCF

Key figures

FY2025
P/E
30.7×
EV / EBITDA
19.4×
FCF yield
4.0%
Dividend yield, TTM
2.18%
Beta
0.73
Cost of capital (WACC)
8.31%
On the lists: #15 Worst performing this year
Full financials

Superinvestors

13F · Q2 2026
All 4 holders

Analyst actions

third-party, quoted
10-14UBS · target36.00
09-29Wells Fargo · target27.00
09-24Piper Sandler · “Neutral” from “Overweight”downgrade
09-23Piper Sandler · target33.00
Ratings, targets and estimates

Recent

filings, insider trades and key news
53 filings · 40 insider transactions

Comparable companies

by business, not by industry label
CTASCintasWMWaste ManagementRSGRepublic Services

The weekly

One email a week across every stock we cover: 13F filings, insider trades, earnings and new research. It covers the whole market, not just ROL. No account.

About Rollins

Rollins, Inc. operates a network of subsidiaries that specialize in delivering pest and wildlife management solutions to a diverse clientele, encompassing both homeowners and commercial enterprises, throughout the United States and globally. For residential properties, the company offers comprehensive pest control, safeguarding homes from prevalent invaders such as rodents, insects, and other nuisance animals. Furthermore, it devises tailored pest management strategies for various business sectors, including healthcare, foodservice, and logistics. Beyond standard pest solutions, Rollins, Inc. also provides a range of termite defense options, from conventional treatments to baiting systems, alongside other complementary services. The firm serves its customers directly through its own operations as well as through its extensive franchisee network. Established in 1948, Rollins, Inc. maintains its headquarters in Atlanta, Georgia.

CEO
Jerry E. Gahlhoff Jr.
Headquarters
Atlanta, GA
Employees
21,946
IPO
1980-03-17
Full company profile

Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; the formulas are in how we value a stock.