Prudential Financial, Inc. — Wall Street Analyst Estimates & Price Targets

PRU

NYSEFinancial ServicesInsurance - LifeCIK 0001137774prudential.comAbout PRU

Last close · Oct 16, 2026115.91−0.44 (−0.38%)

Market cap$40.0B

5 firms' latest targets, last 90 days: median $108.00 ($96.00–$128.00), 7% below the last close.

Price and published targets

daily close, 12 months · each dot a target, a firm's latest darker

Each firm's latest target

last 90 days · 5 firms

Date	Firm	Target	Previous	Change	Vs price then	Vs price now
2026-10-12	Mizuho Securities	$108.00	$109.00	▼ 1%	-5%	-7%
2026-10-07	Barclays	$96.00	$92.00	▲ 4%	-15%	-17%
2026-08-24	Morgan Stanley	$105.00	$111.00	▼ 5%	-14%	-9%
2026-08-19	Wells Fargo	$110.00	$100.00	▲ 10%	-12%	-5%
2026-08-11	Piper Sandler	$128.00	$120.00	▲ 7%	+5%	+10%

Consensus estimates

revenue and EPS by fiscal year · reported years marked

FY	Revenue	YoY	EPS	YoY	Revenue range	EPS range	Analysts
2022reported	$60.0B	-15%	-$3.93	-120%	est. $62.4B-4%	est. $9.54	2
2023reported	$54.0B	-10%	$6.74	—	est. $50.9B+6%	est. $11.66	7
2024reported	$70.4B	+30%	$7.50	+11%	est. $69.5B+1%	est. $13.00	8
2025reported	$60.8B	-14%	$9.99	+33%	est. $57.6B+6%	est. $14.50	7
2026	$59.4B	-2%	$14.45	+0%	$58.2B–$60.9B	$14.14–$14.84	7
2027	$60.6B	+2%	$14.66	+1%	$57.8B–$62.0B	$14.18–$15.05	7
2028	$62.0B	+2%	$16.27	+11%	$58.9B–$64.2B	$15.65–$17.32	7
2029	$64.4B	+4%	$18.40	+13%	$61.9B–$66.2B	$17.47–$19.10	3

A reported year shows the company's figures, with the consensus beside it (revenue against it in %). Reported EPS is GAAP diluted; the analysts' EPS usually leaves items such as stock compensation out, so the two are not like for like. Faded: a year the valuation models do not read — they read the first 3, and a later one only while 10 or more analysts cover every year up to it — or one under 5 analysts.

The analysts at a glance

$108.00median target, 7% below the last close

Firms with a target · last 90 days: 5
Lowest – highest target: $96.00 – $128.00
Current grades of 14 firms: positive / neutral / negative: 0 / 10 / 4
Upgrades / downgrades · 12 months: 0 / 5
Consensus revenue growth · next 3 FY: +1% a year

Current grades

each firm's latest · 14 firms

As of	Firm	Grade
2026-10-16	Keefe, Bruyette & Woods	“Market Perform”
2026-10-15	J.P. Morgan	“Neutral”
2026-10-12	Wells Fargo	“Underweight”
2026-10-12	Piper Sandler	“Neutral”
2026-10-07	Barclays	“Underweight”
2026-10-07	Mizuho	“Neutral”
2026-08-24	Morgan Stanley	“Underweight”
2026-07-22	TD Cowen	“Hold”
2026-07-13	Evercore ISI	“In Line”
2026-07-10	Jefferies	“Hold”

4 more

2026-06-09	Argus Research	“Hold”
2026-04-23	BMO Capital	“Underperform”
2026-04-14	Bank of America	“Neutral”
2026-04-09	UBS	“Neutral”

Grade changes

last 24 months · 6

Date	Firm	Grade
2026-06-09	Argus Research	“Buy” → “Hold” downgrade
2026-05-04	Morgan Stanley	“Equal Weight” → “Underweight” downgrade
2026-04-22	Barclays	“Equal Weight” → “Underweight” downgrade
2026-04-22	Jefferies	“Buy” → “Hold” downgrade
2026-02-25	Wells Fargo	“Equal Weight” → “Underweight” downgrade
2024-11-14	Evercore ISI	“Underperform” → “In Line” upgrade

54 older than 24 months

2024-08-12	Wells Fargo	“Underweight” → “Equal Weight” upgrade
2024-05-22	Jefferies	“Hold” → “Buy” upgrade
2024-02-09	Raymond James	“Strong Buy” → “Market Perform” downgrade
2024-01-03	J.P. Morgan	“Overweight” → “Neutral” downgrade
2023-09-14	Jefferies	“Underperform” → “Hold” upgrade
2023-08-24	Raymond James	“Market Perform” → “Strong Buy” upgrade
2023-04-04	J.P. Morgan	“Neutral” → “Overweight” upgrade
2023-02-09	RBC Capital	“Sector Perform” → “Perform” revised
2023-01-09	Goldman Sachs	“Neutral” → “Sell” downgrade
2022-12-16	Wells Fargo	“Equal Weight” → “Underweight” downgrade
2022-11-23	Raymond James	“Strong Buy” → “Market Perform” downgrade
2022-09-22	Raymond James	“Strong Buy” → “Buy” downgrade
2022-03-25	Credit Suisse	“Outperform” → “Neutral” downgrade
2022-01-21	Wolfe Research	“Peer Perform” → “Perform” revised
2022-01-05	Evercore ISI	“In Line” → “Underperform” downgrade
2021-03-03	J.P. Morgan	“Overweight” → “Neutral” downgrade
2020-12-08	Citigroup	“Sell” → “Neutral” upgrade
2020-03-20	RBC Capital	“Outperform” → “Sector Perform” downgrade
2019-11-25	Citigroup	“Neutral” → “Sell” downgrade
2019-11-06	Keefe, Bruyette & Woods	“Outperform” → “Market Perform” downgrade
2019-11-05	Wells Fargo	“Outperform” → “Market Perform” downgrade
2019-08-08	Atlantic Equities	“Overweight” → “Neutral” downgrade
2019-08-05	Citigroup	“Buy” → “Neutral” downgrade
2019-08-01	B. Riley	“Buy” → “Neutral” downgrade
2019-05-13	UBS	“Buy” → “Neutral” downgrade
2019-01-09	Evercore ISI	“In Line” → “Outperform” upgrade
2018-06-04	Goldman Sachs	“Neutral” → “Buy” upgrade
2018-05-05	Argus	“Hold” → “Buy” upgrade
2018-03-02	UBS	“Neutral” → “Buy” upgrade
2018-02-12	RBC Capital	“Sector Perform” → “Outperform” upgrade
2018-02-09	Deutsche Bank	“Buy” → “Hold” downgrade
2018-01-11	Atlantic Equities	“Neutral” → “Overweight” upgrade
2017-10-17	Citigroup	“Neutral” → “Buy” upgrade
2017-10-10	B. Riley	“Neutral” → “Buy” upgrade
2017-02-10	Atlantic Equities	“Overweight” → “Neutral” downgrade
2016-12-14	Morgan Stanley	“Overweight” → “Equal Weight” downgrade
2016-11-18	Bank of America	“Underperform” → “Buy” upgrade
2016-10-18	B. Riley	“Outperform” → “Market Perform” downgrade
2016-09-23	Goldman Sachs	“Neutral” → “Buy” upgrade
2016-06-29	Bank of America	“Neutral” → “Underperform” downgrade
2016-01-20	Bank of America	“Buy” → “Neutral” downgrade
2015-09-07	Deutsche Bank	“Hold” → “Buy” upgrade
2015-02-12	RBC Capital	“Outperform” → “Sector Perform” downgrade
2015-02-09	Deutsche Bank	“Buy” → “Hold” downgrade
2014-05-16	Deutsche Bank	“Hold” → “Buy” upgrade
2014-03-07	Bank of America	“Neutral” → “Buy” upgrade
2014-01-03	Janney Montgomery Scott	“Buy” → “Neutral” downgrade
2013-11-15	Deutsche Bank	“Buy” → “Hold” downgrade
2013-09-04	Barclays	“Equal Weight” → “Overweight” upgrade
2013-06-12	RBC Capital	“Top Pick” → “Outperform” downgrade
2013-05-15	Argus	“Hold” → “Buy” upgrade
2013-01-16	Macquarie	“Outperform” → “Neutral” downgrade
2012-07-17	Raymond James	“Outperform” → “Strong Buy” upgrade
2012-05-15	Argus Research	“Buy” → “Hold” downgrade

Targets, grades and estimates are quoted from third parties (via Financial Modeling Prep) and are theirs, not ours; each target links to the report it was published in. A firm counts once, at its latest target or grade.