SweetValueLab
Write for us

Prudential Financial, Inc. — Intrinsic Value & Fair Price

PRU
NYSEFinancial ServicesInsurance - LifeCIK 0001137774prudential.comAbout PRU
Last close · Oct 16, 2026115.91−0.44 (−0.38%)
Market cap$40.0B
Model value · P/B · justified
56.58
Prudential Financial closed at $115.91 — overvalued by 105% vs model.
49.50the model's range66.01

P/B · justified leads for an insurer. From the justified price to book.

Other models
103.60 – 307.87
Wall St. target
108.00 7% above
Above model, 1y
20 of 20 days

Price and model value

Embed this card

PRU's close against its model value, as a 420×168 card for your own page. It updates nightly with this site and links back here.

Free to embed; keep the attribution link.
Loading chart…
What the marks mean
Daily close

Dividends

Quarterly · as of Oct 16, 2026
Yield, trailing 12 months
4.79%
#29 · Highest dividend yield
Past 2 years
low 4.01%high 5.92%
Dividends per share, a year at a time
$4.55Aug ’21$4.75Aug ’22$4.95Aug ’23$5.15Aug ’24$5.35Aug ’25$5.55TTM
Dividends / earnings, FY2025
53.9%
Raised
12 years in a row
Growth, 5 yrs
4.1% a year
Last change
+3.7% · Feb 2026
Every payment, with ex-dates · latest $1.40, paid Sep 10, 2026

Research on PRU

No posts on PRU yet.
Studied PRU from its filings? Guest posts are reviewed before they go live.Write about PRU →

How it is valued

Valued asInsurer
Low/slowing growth (~6% recent)Moderate margins (6% net margin)Strong dividend yieldHighly cyclical earnings
What growth the price implies: the reverse DCF

Key figures

FY2025 · chosen for insurers
Price / book
1.1×
Return on equity
11.0%
P/E
11.6×
Dividend yield, TTM
4.79%
Payout ratio
53.9%
Debt / equity
0.7
Full financials

Analyst actions

third-party, quoted
10-12Mizuho Securities · target108.00
10-07Barclays · target96.00
08-24Morgan Stanley · target105.00
06-09Argus Research · “Hold” from “Buy”downgrade
Ratings, targets and estimates

The weekly

One email a week across every stock we cover: 13F filings, insider trades, earnings and new research. It covers the whole market, not just PRU. No account.

About Prudential Financial

Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its insurance and retirement businesses. The Retirement Strategies segment provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; group annuities and other products; international reinsurance; investment only products; and FlexGuard suite, Fixed annuities, and variable annuities, as well as develops and distributes individual variable and fixed annuity products. The Group Insurance segment offers various group life, and long-term and short-term group disability, as well as group corporate-, bank-, and trust-owned life insurance; and supplemental health solutions including accident, critical illness, and hospital indemnity. The Individual Life segment develops and distributes variable life, universal life, and term life insurance products. The International Businesses segment develops and distributes life insurance, retirement products, investment products, and certain accident and health products. The company provides its products and services to individual and institutional customers through its proprietary and third-party distribution networks, financial professionals, and trusted partnerships. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.

CEO
Andrew Sullivan
Headquarters
Newark, NJ
Employees
36,607
IPO
2001-12-13
Full company profile

Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; the formulas are in how we value a stock.