Valuation models
price $161.57 · as of Nov 2, 2026
DCF · Perpetuity growth · 5yused101.23 – 171.62127.7526% overvaluedDCF · Perpetuity growth · 10y105.09 – 176.17131.8723% overvaluedDCF · EBITDA exit · 5y141.26 – 154.67147.789% overvaluedDCF · EBITDA exit · 10y136.84 – 161.40148.539% overvaluedP/E · peers114.58 – 216.79165.783% undervaluedP/E · own history161.81 – 187.37175.338% undervaluedPEG—55.83189% overvaluedEV/EBITDA · peers130.87 – 235.96166.973% undervaluedEV/Revenue · peers74.10 – 147.46101.9159% overvaluedEarnings power value53.59 – 88.1167.19140% overvaluedDividend discount63.23 – 182.1697.5466% overvaluedWall St. consensus target—166.503% belowCost of capital (WACC)—7.06%—
DCF · Perpetuity growth · 5y leads for a mature, steady company — positive operating income and three years of positive free cash flow. How the headline model is chosen.
Model value · DCF · Perpetuity growth · 5y
127.75
Procter & Gamble closed at $161.57 — overvalued by 26% vs model.
101.23the model's range171.62
DCF · Perpetuity growth · 5y leads for a mature, steady company — positive operating income and three years of positive free cash flow. From a five-year discounted cash flow.
Other models
55.83 – 175.33
Wall St. target
166.50 3% below
Above model, 1y
23 of 32 days
How it is valued
Valued asMature & stable
Low/slowing growth (~2% recent)Moderate margins (18% net margin)Pays dividendsHighly cyclical earnings
Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; how each model works is in the manual.