Valuation models
price $66.76 · as of Nov 2, 2026
DCF · Perpetuity growth · 5yused21.94 – 68.5537.9476% overvaluedDCF · Perpetuity growth · 10y22.81 – 68.0838.3774% overvaluedDCF · EBITDA exit · 5y84.17 – 94.9389.4025% undervaluedDCF · EBITDA exit · 10y72.18 – 91.0981.1618% undervaluedP/E · peers30.72 – 47.4342.9755% overvaluedP/E · own history54.19 – 73.7563.206% overvaluedPEG—129.8449% undervaluedEV/EBITDA · peers33.35 – 84.8264.274% overvaluedEV/Revenue · peers17.22 – 132.9185.2722% undervaluedEarnings power value17.86 – 48.8829.61125% overvaluedDividend discount30.64 – 81.0847.3941% overvaluedWall St. consensus target—70.005% belowCost of capital (WACC)—6.19%—
DCF · Perpetuity growth · 5y leads for a mature, steady company — positive operating income and three years of positive free cash flow. How the headline model is chosen.
Model value · DCF · Perpetuity growth · 5y
37.94
Kroger closed at $66.76 — overvalued by 76% vs model.
21.94the model's range68.55
DCF · Perpetuity growth · 5y leads for a mature, steady company — positive operating income and three years of positive free cash flow. From a five-year discounted cash flow.
Other models
29.61 – 129.84
Wall St. target
70.00 5% below
Above model, 1y
26 of 30 days
How it is valued
Valued asMature & stable
Revenue declining (~-1% recent)Thin margins (0.7% net margin)Pays dividendsHighly cyclical earningsHigh leverage (D/E 4.2x)Strong FCF yield (8.5%)
Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; how each model works is in the manual.