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Hasbro, Inc. — Intrinsic Value & Fair Price

HAS
NASDAQConsumer CyclicalLeisureCIK 0000046080shop.hasbro.com/en-usAbout HAS
Last close · Oct 16, 202698.76+0.35 (+0.36%)
Market cap$13.9B
Model value · EV/Revenue · peers
21.84
Hasbro closed at $98.76 — overvalued by 352% vs model.
21.84the model's range47.40

EV/Revenue · peers leads because DCF · Perpetuity growth · 5y returned no positive value; P/E · peers does not describe this kind of business; EV/EBITDA · peers returned no positive value. From its peers' median EV/Revenue.

Other models
—
Wall St. target
95.00 4% above
Above model, 1y
20 of 20 days

Price and model value

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What the marks mean
Daily close

Valuation models

price $98.76 · as of Oct 17, 2026

EV/Revenue · peers leads because DCF · Perpetuity growth · 5y returned no positive value; P/E · peers does not describe this kind of business; EV/EBITDA · peers returned no positive value. How we value a stock walks through every input. The price is 352% above the model value: the models see only the filed business, and a company priced on businesses with no revenue line yet is better taken apart, as Tesla is.

engine pkg:0.1.0

Dividends

Quarterly · as of Oct 16, 2026
Yield, trailing 12 months
2.84%
Past 2 years
low 2.64%high 5.52%
Dividends per share, a year at a time
$2.72Jul ’21$2.76Jul ’22$2.80Jul ’23$2.80Aug ’24$2.80Aug ’25$2.80TTM
Dividends / free cash flow, FY2025
47.3%
Raised
—
Growth, 5 yrs
0.6% a year
Last change
+2.9% · Apr 2022
Every payment, with ex-dates · latest $0.70, paid Sep 2, 2026

Research on HAS

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How it is valued

Valued asDividend Payer
Revenue declining (~-3% recent)Currently unprofitablePays dividendsHighly cyclical earningsHigh leverage (D/E 5.8x)Strong FCF yield (6.0%)
What growth the price implies: the reverse DCF

Key figures

FY2025
P/E
—
EV / EBITDA
70.6×
FCF yield
6.0%
Dividend yield, TTM
2.84%
Beta
0.44
Cost of capital (WACC)
6.98%
Full financials

Analyst actions

third-party, quoted
08-20Wells Fargo · target90.00
07-27UBS · target120.00
07-22D.A. Davidson · target95.00
07-01Goldman Sachs · “Buy” from “Neutral”upgrade
Ratings, targets and estimates

Comparable companies

by business, not by industry label

The weekly

One email a week across every stock we cover: 13F filings, insider trades, earnings and new research. It covers the whole market, not just HAS. No account.

About Hasbro

Hasbro, Inc., alongside its various subsidiaries, operates as a global leader in the play and entertainment industry. Its Consumer Products segment focuses on the procurement, marketing, and global distribution of toys and games. This division further amplifies its brands by out-licensing trademarks, characters, and intellectual property rights to third parties, enabling the creation and sale of a diverse range of branded consumer goods, such as apparel and toys. Its extensive product catalog encompasses action figures, arts and crafts supplies, fashion dolls and other figurines, playsets, preschool toys, plush items, sports-action blasters and accessories, toy vehicles, and specialty play items, in addition to various traditional games. The company also offers licensed merchandise spanning apparel, publishing, home goods, electronics, and toy products. Through its Wizards of the Coast and Digital Gaming segment, Hasbro cultivates its brands by developing immersive trading card games, role-playing games, and digital gaming experiences, leveraging intellectual property from both Hasbro and Wizards of the Coast. The Entertainment segment is devoted to the conception, acquisition, production, distribution, and commercialization of top-tier entertainment content. This includes feature films, scripted and unscripted television programs, family-friendly shows, digital media, and live performances. Hasbro distributes its offerings through an expansive network, reaching diverse channels including various retailers, distributors, wholesalers, discount and drug stores, mail-order and catalog vendors, department stores, and other traditional brick-and-mortar establishments, as well as a significant presence among e-commerce retailers. Consumers can also acquire products directly through the company's Hasbro PULSE e-commerce website. Established in 1923, Hasbro, Inc. maintains its corporate headquarters in Pawtucket, Rhode Island.

CEO
Christian Cocks
Headquarters
Pawtucket, RI
Employees
4,520
IPO
1980-03-17
Full company profile

Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; the formulas are in how we value a stock.