Valuation models
price $148.13 · as of Nov 2, 2026
DCF · Perpetuity growth · 5yused169.77 – 237.35197.9325% undervaluedDCF · Perpetuity growth · 10y199.09 – 276.76231.5236% undervaluedDCF · EBITDA exit · 5y370.71 – 404.15386.9862% undervaluedDCF · EBITDA exit · 10y363.12 – 426.00393.0562% undervaluedP/E · peers129.97 – 297.05165.4710% undervaluedP/E · own history253.63 – 380.37280.8747% undervaluedPEG—261.6243% undervaluedEV/EBITDA · peers109.21 – 311.00162.539% undervaluedEV/Revenue · peers80.35 – 230.3390.9663% overvaluedEarnings power value62.88 – 88.7073.65101% overvaluedDividend discount29.49 – 66.2443.26242% overvaluedWall St. consensus target—234.0037% belowCost of capital (WACC)—9.02%—
DCF · Perpetuity growth · 5y leads for profitable growth — positive operating income and three years of positive free cash flow. How the headline model is chosen.
Model value · DCF · Perpetuity growth · 5y
197.93
Booking Holdings closed at $148.13 — undervalued by 25% vs model.
169.77the model's range237.35
DCF · Perpetuity growth · 5y leads for profitable growth — positive operating income and three years of positive free cash flow. From a five-year discounted cash flow.
Other models
43.26 – 393.05
Wall St. target
234.00 37% below
Below model, 1y
32 of 32 days
How it is valued
Valued asProfitable Growth
Moderate growth (~12% recent)High profitability (20% net margin)Pays dividendsHighly cyclical earningsHigh leverage (D/E 5.0x)Strong FCF yield (8.2%)
Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; how each model works is in the manual.