Booking Holdings Inc. — Wall Street Analyst Estimates & Price Targets

BKNG

NASDAQConsumer CyclicalTravel ServicesCIK 0001075531bookingholdings.comAbout BKNG

Last close · Oct 16, 2026163.45−2.35 (−1.42%)

Market cap$122.8B

18 firms' latest targets, last 90 days: median $232.00 ($188.00–$270.00), 42% above the last close.

Price and published targets

daily close, 12 months · each dot a target, a firm's latest darker

Each firm's latest target

last 90 days · 18 firms

Date	Firm	Target	Previous	Change	Vs price then	Vs price now
2026-10-07	Wells Fargo	$190.00	$220.00	▼ 14%	+21%	+16%
2026-09-30	Truist	$216.00	$242.00	▼ 11%	+33%	+32%
2026-09-16	Morgan Stanley	$230.00	$220.00	▲ 5%	+34%	+41%
2026-08-26	Bernstein	$188.00	$216.28	▼ 13%	-11%	+15%
2026-08-24	Evercore ISI	$270.00	$245.00	▲ 10%	+26%	+65%
2026-08-10	Argus Research	$245.00	$210.00	▲ 17%	+17%	+50%
2026-08-06	Susquehanna	$240.00	$260.00	▼ 8%	+16%	+47%
2026-08-06	D.A. Davidson	$240.00	$230.00	▲ 4%	+16%	+47%
2026-08-05	Deutsche Bank	$230.00	$210.00	▲ 10%	+12%	+41%
2026-08-05	Cantor Fitzgerald	$220.00	$175.00	▲ 26%	+7%	+35%
2026-08-05	Wedbush	$247.00	$220.00	▲ 12%	+19%	+51%
2026-08-05	Oppenheimer	$240.00	$215.00	▲ 12%	+24%	+47%
2026-08-05	Mizuho Securities	$240.00	$240.00	= 0%	+24%	+47%
2026-08-05	Baird	$230.00	$215.00	▲ 7%	+18%	+41%
2026-08-05	Piper Sandler	$215.00	$195.00	▲ 10%	+11%	+32%
2026-08-05	BMO Capital	$250.00	$248.00	▲ 1%	+29%	+53%
2026-08-05	Jefferies	$234.00	—	—	+20%	+43%
2026-07-20	Goldman Sachs	$215.00	$236.80	▼ 9%	+20%	+32%

Consensus estimates

revenue and EPS by fiscal year · reported years marked

FY	Revenue	YoY	EPS	YoY	Revenue range	EPS range	Analysts
2023reported	$21.4B	+25%	$4.70	+54%	est. $21.3B+0%	est. $5.97	19
2024reported	$23.7B	+11%	$6.91	+47%	est. $23.5B+1%	est. $7.31	23
2025reported	$26.9B	+13%	$6.62	-4%	est. $26.7B+1%	est. $9.10	24
2026	$29.3B	+9%	$10.46	+15%	$29.1B–$29.5B	$10.23–$10.98	27
2027	$32.0B	+9%	$12.36	+18%	$31.2B–$32.6B	$11.92–$12.92	27
2028	$34.6B	+8%	$14.41	+17%	$33.0B–$36.4B	$12.23–$15.37	24
2029	$38.0B	+10%	$17.18	+19%	$37.2B–$39.1B	$16.69–$17.83	22
2030	$40.7B	+7%	$19.72	+15%	$39.8B–$41.8B	$19.15–$20.45	14

A reported year shows the company's figures, with the consensus beside it (revenue against it in %). Reported EPS is GAAP diluted; the analysts' EPS usually leaves items such as stock compensation out, so the two are not like for like. Faded: a year the valuation models do not read — they read the first 3, and a later one only while 10 or more analysts cover every year up to it — or one under 5 analysts.

The analysts at a glance

$232.00median target, 42% above the last close

Firms with a target · last 90 days: 18
Lowest – highest target: $188.00 – $270.00
Current grades of 29 firms: positive / neutral / negative: 23 / 6 / 0
Upgrades / downgrades · 12 months: 4 / 1
Consensus revenue growth · next 3 FY: +9% a year

Current grades

each firm's latest · 29 firms

As of	Firm	Grade
2026-10-12	Cantor Fitzgerald	“Neutral”
2026-10-07	Wells Fargo	“Equal Weight”
2026-09-30	Truist	“Buy”
2026-09-24	BTIG	“Buy”
2026-08-24	Evercore ISI	“Outperform”
2026-08-10	Argus Research	“Buy”
2026-08-05	UBS	“Buy”
2026-08-05	Benchmark	“Buy”
2026-08-05	Citigroup	“Buy”
2026-08-05	Piper Sandler	“Neutral”

19 more

2026-08-05	Wedbush	“Outperform”
2026-08-05	BMO Capital	“Outperform”
2026-08-05	B. Riley	“Buy”
2026-08-05	Oppenheimer	“Outperform”
2026-07-14	Jefferies	“Hold”
2026-04-29	J.P. Morgan	“Overweight”
2026-04-29	Barclays	“Overweight”
2026-04-29	D.A. Davidson	“Buy”
2026-04-29	Baird	“Outperform”
2026-04-29	TD Cowen	“Buy”
2026-04-29	RBC Capital	“Outperform”
2026-04-21	Deutsche Bank	“Buy”
2026-04-08	Tigress Financial	“Strong Buy”
2026-04-06	Bernstein	“Market Perform”
2026-02-24	Morgan Stanley	“Overweight”
2026-02-20	Susquehanna	“Positive”
2026-02-04	Citizens	“Market Perform”
2026-02-04	Keybanc	“Overweight”
2025-11-24	Bank of America	“Buy”

Grade changes

last 24 months · 7

Date	Firm	Grade
2026-02-24	Morgan Stanley	“Equal Weight” → “Overweight” upgrade
2026-02-04	Citizens	“Market Outperform” → “Market Perform” downgrade
2025-11-24	Bank of America	“Neutral” → “Buy” upgrade
2025-11-13	Wedbush	“Neutral” → “Outperform” upgrade
2025-10-27	Truist	“Hold” → “Buy” upgrade
2025-07-30	Wedbush	“Outperform” → “Neutral” downgrade
2025-04-04	BTIG	“Neutral” → “Buy” upgrade

53 older than 24 months

2024-09-04	Jefferies	“Buy” → “Hold” downgrade
2024-07-12	Benchmark	“Hold” → “Buy” upgrade
2024-06-14	Erste Group	“Hold” → “Buy” upgrade
2024-03-13	Erste Group	“Buy” → “Hold” downgrade
2024-02-16	Edward Jones	“Buy” → “Hold” downgrade
2024-01-02	Wells Fargo	“Underweight” → “Equal Weight” upgrade
2023-11-13	Bernstein	“Underperform” → “Market Perform” upgrade
2023-11-06	D.A. Davidson	“Neutral” → “Buy” upgrade
2023-04-14	JMP Securities	“Market Outperform” → “Outperform” revised
2023-03-14	JMP Securities	“Market Outperform” → “Outperform” revised
2023-01-25	Gordon Haskett	“Buy” → “Hold” downgrade
2023-01-25	Bank of America	“Buy” → “Neutral” downgrade
2022-12-07	Wolfe Research	“Outperform” → “Peer Perform” downgrade
2022-04-20	Citigroup	“Neutral” → “Buy” upgrade
2022-03-09	Oppenheimer	“Perform” → “Outperform” upgrade
2022-03-02	Evercore ISI	“In Line” → “Outperform” upgrade
2021-12-16	RBC Capital	“Sector Perform” → “Outperform” upgrade
2021-12-15	J.P. Morgan	“Neutral” → “Overweight” upgrade
2021-11-10	Argus Research	“Hold” → “Buy” upgrade
2021-04-13	Jefferies	“Hold” → “Buy” upgrade
2021-03-22	Bank of America	“Neutral” → “Buy” upgrade
2020-12-10	Citigroup	“Buy” → “Neutral” downgrade
2020-08-10	JMP Securities	“Market Outperform” → “Outperform” revised
2020-03-06	Argus Research	“Buy” → “Hold” downgrade
2019-11-01	Bank of America	“Buy” → “Neutral” downgrade
2019-10-25	Raymond James	“Outperform” → “Market Perform” downgrade
2019-09-27	Wells Fargo	“Outperform” → “Market Perform” downgrade
2019-05-23	Citigroup	“Neutral” → “Buy” upgrade
2019-03-22	Wedbush	“Outperform” → “Neutral” downgrade
2019-03-19	Telsey Advisory Group	“Outperform” → “Market Perform” downgrade
2019-02-28	Atlantic Equities	“Overweight” → “Neutral” downgrade
2019-02-28	Oppenheimer	“Outperform” → “Perform” downgrade
2019-02-28	Piper Sandler	“Overweight” → “Neutral” downgrade
2019-02-05	Deutsche Bank	“Hold” → “Buy” upgrade
2019-01-09	Jefferies	“Buy” → “Hold” downgrade
2019-01-09	Morgan Stanley	“Overweight” → “Equal Weight” downgrade
2018-11-19	Wells Fargo	“Market Perform” → “Outperform” upgrade
2018-08-10	UBS	“Neutral” → “Buy” upgrade
2018-08-10	Citigroup	“Buy” → “Neutral” downgrade
2018-08-09	Stifel	“Buy” → “Hold” downgrade
2018-06-22	Benchmark	“Buy” → “Hold” downgrade
2018-03-08	Argus	“Hold” → “Buy” upgrade
2018-01-30	Wells Fargo	“Market Perform” → “Perform” revised
2017-12-07	MKM Partners	“Buy” → “Neutral” downgrade
2017-12-01	Argus	“Buy” → “Hold” downgrade
2016-11-10	Stifel	“Hold” → “Buy” upgrade
2016-11-08	JMP Securities	“Market Outperform” → “Outperform” revised
2016-11-08	Pacific Crest	“Sector Weight” → “Equal Weight” revised
2016-11-08	Wells Fargo	“Market Perform” → “Perform” revised
2016-08-18	Evercore ISI	“Hold” → “Buy” upgrade
2016-06-30	Morgan Stanley	“Equal Weight” → “Overweight” upgrade
2016-06-22	Barclays	“Equal Weight” → “Overweight” upgrade
2016-05-05	JMP Securities	“Market Outperform” → “Outperform” revised

Targets, grades and estimates are quoted from third parties (via Financial Modeling Prep) and are theirs, not ours; each target links to the report it was published in. A firm counts once, at its latest target or grade.