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Apple vs Amazon AAPL vs AMZN

Apple and Amazon on one sheet: valuation multiples, growth, margins, debt, dividends and returns, each section labelled with the period it covers, from the companies' filings. Add or remove a stock above the sheet; the link holds the set.

Compare other stocks
AAPLAMZN
Often compared:+ MSFT+ GOOGL+ NVDA+ META+ WMT

What differs most

generated from the numbers below
  • Free-cash-flow yield: Apple 2.0%, Amazon 0.3%.
  • Return on equity: Apple 119.9%, Amazon 24.5%.
  • Debt / equity: Apple 0.8×, Amazon 0.2×.
  • Price / sales: Apple 10.7×, Amazon 3.5×.
  • Amazon paid no dividend in the last twelve months.

Price return

2025-10-16 → 2026-10-16
AAPL+38.8%
AMZN+16.6%
-20%0%20%40%2025-10-162026-04-172026-10-16
Prices at the close on 2026-10-16
AAPL
Apple
$343.46
AMZN
Amazon
$250.00

Profile

latest
Sector
Technology
Consumer Cyclical
Industry
Consumer Electronics
Specialty Retail
Market value
$5.01T
$2.70T
Enterprise value
$5.06T
$2.75T
Employees
166,000
1,576,000
Revenue per employee (TTM)
$2.8M
$492K

Our models

nightlythe valuation on each stock's page
Price vs model
114% overvalued vs model
182% overvalued vs model
Model range
$109–322
$60.82–162
Models in the headline
1
1
FCF growth priced in, at a 10% return
27.3%
69.2%
Every model, its assumptions and its range: AAPL valuation · AMZN valuation. The growth priced in, at any return: AAPL reverse DCF · AMZN reverse DCF.

Trading

close 2026-10-16
Last close
$343.46
$250.00
52-week high
$343.46
$284.02
52-week low
$246.63
$198.79
Price vs 52-week high
0.0%
−12.0%
Price vs 52-week low
+39.3%
+25.8%
Average daily volume / shares
0.3%
0.4%
Beta
1.07
1.46

Returns

to 2026-10-16
1 month
+3.3%
+1.6%
3 months
+3.1%
0.0%
6 months
+30.4%
+0.1%
Year to date
+26.3%
+8.3%
1 year
+38.8%
+16.6%
1 year, dividends added
+39.2%
+16.6%
2 years
+48.2%
+33.8%

Valuation

price × TTM to Jun 2026
P/E (TTM)
39.4×
20.1×
P/E on consensus EPS (next FY)
38.9×
19.6×
Price / sales
10.7×
3.5×
EV / sales
10.8×
3.5×
EV / EBITDA
—
14.6×
Price / book
46.6×
4.9×
Price / free cash flow (FY)
50.8×
350.4×
Free-cash-flow yield (FY)
2.0%
0.3%

Growth

TTM and FY2025
Revenue growth (TTM)
—
—
Revenue growth, consensus next FY
+14.8%
+15.6%
Revenue, 3-year CAGR
1.8%
11.7%
Revenue, 5-year CAGR
8.7%
13.2%
EPS growth (TTM)
—
—
EPS growth, consensus next FY
+18.4%
+78.3%
EPS, 3-year CAGR
6.9%
—
Free cash flow, 3-year CAGR
−3.9%
—
Diluted shares, 3-year change
−8.1%
+6.3%

Profitability

TTM to Jun 2026
Gross margin (FY)†
46.9%
50.3%
Operating margin
33.2%
12.1%
EBITDA margin
—
24.3%
Net margin
27.6%
17.4%
Free-cash-flow margin (FY)
23.7%
1.1%
Return on equity
119.9%
24.5%
Return on assets
33.6%
12.3%
Asset turnover
1.22
0.71
† Gross margin (FY): As filed. Companies draw the cost-of-revenue line in different places, so gross margins of two companies in one industry can differ for that reason alone; operating margin does not depend on where the line is drawn.

Balance sheet

MRQ Jun 2026
Cash
$39.54B
$78.21B
Total debt
$84.34B
$132.55B
Net debt
$44.80B
$54.34B
Debt / equity
0.8×
0.2×
Net debt / EBITDA (TTM)
—
0.3×
Interest coverage (FY)
0.0×
35.2×
Current ratio (FY)
0.89
1.05

Dividends

trailing 12 months
Dividend yield
0.3%
0.0%
Dividends per share
$1.06
$0.00
Payout ratio (of TTM EPS)
12.2%
—
Dividend per share, 5-year CAGR
4.5%
—
Frequency
Quarterly
—

Ownership and activity

last 90 days · latest 13F
Tracked superinvestors holding (13F)
24
37
Insider open-market buys (Form 4)
$0
$0
Insider sales (Form 4)
$91.5M
$15.1M
Analyst upgrades
2
0
Analyst downgrades
2
0

Statements

income TTM to Jun 2026 · cash flow FY2025
Revenue
$466.82B
$775.68B
EBITDA
—
$188.52B
Operating income
$154.86B
$93.71B
Net income
$128.93B
$135.28B
EPS (diluted)
$8.71
$12.43
Operating cash flow
$111.48B
$139.51B
Capital expenditure
−$12.71B
−$131.82B
Free cash flow
$98.77B
$7.70B
Dividends paid
$15.42B
$0

Statements from the companies' SEC filings; prices, dividends and consensus estimates from Financial Modeling Prep; insider trades from Form 4 and holdings from 13F. Refreshed nightly. A comparison of filed numbers, not a recommendation to buy, sell or hold any security.