Salesforce vs ServiceNow CRM vs NOW

Salesforce and ServiceNow on one sheet: valuation multiples, growth, margins, debt, dividends and returns, each section labelled with the period it covers, from the companies' filings. Add or remove a stock above the sheet; the link holds the set.

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CRMNOW

Often compared:+ MSFT + WDAY

What differs most

generated from the numbers below

Trailing P/E: ServiceNow 98.9×, Salesforce 22.6×.
EV / EBITDA: ServiceNow 48.5×, Salesforce 13.8×.
Free-cash-flow yield: Salesforce 7.1%, ServiceNow 2.8%.
Price / sales: ServiceNow 11.1×, Salesforce 4.6×.
ServiceNow paid no dividend in the last twelve months.

Price return

2025-10-26 → 2026-10-26

CRM−2.8%

NOW−15.0%

Prices at the close on 2026-10-26

$247.61

$158.18

Profile

latest

Sector

Technology

Industry

Software - Application

Market value

$203.78B

$163.54B

Enterprise value

$237.22B

$169.49B

Employees

83,334

29,187

Revenue per employee (TTM)

$527K

$505K

Our models

nightlythe valuation on each stock's page

Price vs model

13% overvalued vs model

175% overvalued vs model

Model range

$147–436

$39.57–128

Models in the headline

FCF growth priced in, at a 10% return

3.8%

19.9%

Every model, its assumptions and its range: CRM valuation · NOW valuation. The growth priced in, at any return: CRM reverse DCF · NOW reverse DCF.

Trading

close 2026-10-26

Last close

$247.61

$158.18

52-week high

$266.23

$189.26

52-week low

$150.12

$83.00

Price vs 52-week high

−7.0%

−16.4%

Price vs 52-week low

+64.9%

+90.6%

Average daily volume / shares

1.4%

1.7%

Beta

1.26

0.99

Returns

to 2026-10-26

1 month

+5.8%

+16.6%

3 months

+51.3%

+60.1%

6 months

+39.0%

+75.4%

Year to date

−6.5%

+3.3%

1 year

−2.8%

−15.0%

1 year, dividends added

−2.2%

−15.0%

2 years

−14.8%

−16.8%

Valuation

CRM price × TTM to Jul 2026 · NOW price × TTM to Jun 2026

P/E (TTM)

22.6×

98.9×

P/E on consensus EPS (next FY)

14.8×

38.8×

Price / sales

4.6×

11.1×

EV / sales

5.4×

11.5×

EV / EBITDA

13.8×

48.5×

Price / book

5.3×

13.1×

Price / free cash flow (FY)

14.1×

35.7×

Free-cash-flow yield (FY)

7.1%

2.8%

Growth

CRM TTM and FY2026 · NOW TTM and FY2025

Revenue growth (TTM)

—

Revenue growth, consensus next FY

+11.5%

+22.1%

Revenue, 3-year CAGR

9.8%

22.4%

Revenue, 5-year CAGR

14.3%

24.1%

EPS growth (TTM)

—

EPS growth, consensus next FY

+114.8%

+143.9%

EPS, 3-year CAGR

233.7%

73.5%

Free cash flow, 3-year CAGR

31.6%

28.2%

Diluted shares, 3-year change

−4.1%

+2.9%

Profitability

CRM TTM to Jul 2026 · NOW TTM to Jun 2026

Gross margin (FY)†

77.7%

77.5%

Operating margin

21.4%

11.4%

EBITDA margin

39.1%

23.7%

Net margin

22.0%

11.3%

Free-cash-flow margin (FY)

34.7%

34.5%

Return on equity

25.2%

13.3%

Return on assets

8.8%

5.3%

Asset turnover

0.40

0.47

† Gross margin (FY): As filed. Companies draw the cost-of-revenue line in different places, so gross margins of two companies in one industry can differ for that reason alone; operating margin does not depend on where the line is drawn.

Balance sheet

CRM MRQ Jul 2026 · NOW MRQ Jun 2026

Cash

$8.31B

$2.50B

Total debt

$41.74B

$8.45B

Net debt

$33.43B

$5.95B

Debt / equity

1.1×

0.7×

Net debt / EBITDA (TTM)

1.9×

1.7×

Interest coverage (FY)

0.0×

Current ratio (FY)

0.76

0.95

Dividends

trailing 12 months

Dividend yield

0.7%

0.0%

Dividends per share

$1.74

$0.00

Payout ratio (of TTM EPS)

15.8%

—

Dividend per share, 5-year CAGR

—

Frequency

Quarterly

—

Ownership and activity

last 90 days · latest 13F

Tracked superinvestors holding (13F)

Insider open-market buys (Form 4)

$999K

Insider sales (Form 4)

$1.2M

$1.7M

Analyst upgrades

Analyst downgrades

Statements

CRM income TTM to Jul 2026 · cash flow FY2026 · NOW income TTM to Jun 2026 · cash flow FY2025

Revenue

$43.94B

$14.73B

EBITDA

$17.19B

$3.50B

Operating income

$9.40B

$1.68B

Net income

$9.66B

$1.67B

EPS (diluted)

$10.96

$1.60

Operating cash flow

$15.00B

$5.44B

Capital expenditure

−$594.0M

−$868.0M

Free cash flow

$14.40B

$4.58B

Dividends paid

$1.59B

Keep comparing

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Salesforce against

CRM vs MSFT

ServiceNow against

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Every ready-made comparison →

Statements, prices, dividends and consensus estimates from Financial Modeling Prep; insider trades from Form 4 and holdings from 13F. Refreshed nightly. A comparison of filed numbers, not a recommendation to buy, sell or hold any security.