SweetValueLab
Write for us

Principal Financial Group, Inc. — Intrinsic Value & Fair Price

PFG
NASDAQFinancial ServicesAsset ManagementCIK 0001126328principal.comAbout PFG
Valuation grade ?C
Quant grade ?–not graded
Last close · Oct 30, 2026111.63−2.02 (−1.78%)
Model value · P/B · justified
65.16
Principal Financial Group closed at $111.63 — overvalued by 71% vs model.
57.02the model's range76.03

P/B · justified leads for an insurer. From the justified price to book.

Other models
84.80 – 232.65
Wall St. target
111.50 0% above
Above model, 1y
30 of 30 days

How it is valued

Valued asInsurer
Low/slowing growth (~7% recent)Moderate margins (8% net margin)Pays dividendsHighly cyclical earningsStrong FCF yield (18.7%)
What growth the price implies: the reverse DCF

Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; how each model works is in the manual.