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Equifax Inc. — Intrinsic Value & Fair Price

EFX
NYSEIndustrialsConsulting ServicesCIK 0000033185equifax.comAbout EFX
Last close · Oct 16, 2026161.25−0.01 (−0.01%)
Market cap$18.9B
Model value · DCF · Perpetuity growth · 5y
116.17
Equifax closed at $161.25 — overvalued by 39% vs model.
67.13the model's range268.79

DCF · Perpetuity growth · 5y leads for mature & stable — positive operating income and three years of positive free cash flow. From a five-year discounted cash flow.

Other models
32.81 – 275.62
Wall St. target
208.00 22% below
Above model, 1y
6 of 20 days

Price and model value

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What the marks mean
Daily close

Dividends

Quarterly · as of Oct 16, 2026
Yield, trailing 12 months
1.35%
Past 2 years
low 0.51%high 1.59%
Dividends per share, a year at a time
$1.56Sep ’21$1.56Sep ’22$1.56Sep ’23$1.56Sep ’24$1.78Sep ’25$2.18TTM
Dividends / free cash flow, FY2025
20.5%
Raised
1 years in a row
Growth, 5 yrs
6.9% a year
Last change
+12.0% · Mar 2026
Every payment, with ex-dates · latest $0.56, paid Sep 15, 2026

Research on EFX

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How it is valued

Valued asMature & Stable
Low/slowing growth (~7% recent)Moderate margins (11% net margin)Pays dividendsModerately volatile earningsStrong FCF yield (6.0%)
What growth the price implies: the reverse DCF

Key figures

FY2025
P/E
30.3×
EV / EBITDA
13.1×
FCF yield
5.7%
Dividend yield, TTM
1.35%
Beta
1.34
Cost of capital (WACC)
8.82%
Full financials

Analyst actions

third-party, quoted
10-16RBC Capital · target177.00
10-02Barclays · target155.00
10-02Goldman Sachs · target148.00
08-21Rothschild & Co · “Buy” from “Neutral”upgrade
Ratings, targets and estimates

Comparable companies

by business, not by industry label
1 more company lists EFX as a comparable

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About Equifax

Equifax Inc. operates as a global data and analytics company, delivering a range of information solutions and specialized human resources administrative process outsourcing services. Its clientele spans across businesses, governmental organizations, and individual consumers. The company's operations are structured into three primary divisions: Workforce Solutions, U.S. Information Solutions (USIS), and International. The Workforce Solutions segment specializes in employment-related data, offering verification services for income, employment history, criminal records, and Social Security numbers. It also provides tools for payroll-based transactions, employment tax management, and products aimed at protecting against identity theft. The U.S. Information Solutions (USIS) segment provides a comprehensive suite of services for both consumers and businesses within the United States. These offerings include extensive credit data and scoring, sophisticated credit modeling and portfolio analytics, identity verification and fraud detection/prevention services, and various consulting options. Additionally, USIS supports mortgage services, financial marketing initiatives, identity management solutions, credit monitoring products, and online decisioning technology solutions, alongside portfolio management and mortgage reporting services. Globally, the International segment delivers similar information service products, encompassing consumer and commercial credit and financial data, credit scoring, and advanced modeling. This division also provides credit-related marketing products and services, as well as technology and support for debt collection and recovery management. Equifax serves a diverse array of industries, including financial services, mortgage, employment, telecommunications, retail, automotive, utilities, brokerage, healthcare, and insurance, in addition to federal, state, and local governments. With a substantial international presence, the company conducts business in numerous countries, including the United States, Canada, Australia, New Zealand, India, the United Kingdom, Spain, Portugal, Argentina, Brazil, Mexico, and many other nations across Latin America, Europe, Asia, and the Middle East. Founded in 1899, Equifax maintains its corporate headquarters in Atlanta, Georgia.

CEO
Mark W. Begor
Headquarters
Atlanta, GA
Employees
15,000
IPO
1980-03-17
Full company profile

Model estimates for research reference only, not investment advice. Every model rests on assumptions that may not match what happens; the formulas are in how we value a stock.