Using the industry peer median P/E Multiples multiple (trailing + forward), MediaAlpha, Inc. (MAX) has a fair value of $9.28 based on 5 comparable companies in the Internet Content & Information industry.
USD in millions except Fair Price. Subject company highlighted.
| Mkt Cap ($M) | Trailing P/E | Forward P/E | |
|---|---|---|---|
| MediaAlpha, Inc.MAX | 608 | 23.4x | 8.4x |
| Taboola.com Ltd. | 1,424 | 40.1x | 15.6x |
| QuinStreet, Inc. | 761 | 165.6x | 139.0x |
| EverQuote, Inc. | 725 | 7.8x | 9.9x |
| Shutterstock, Inc. | 624 | 13.6x | 7.7x |
| Fiverr International Ltd. | 412 | 20.4x | 4.8x |
| Industry Median | 20.4x | 9.9x | |
| (*) Profit after tax | 26 | 72 | |
| Equity Value | 524 | 715 | |
| (/) Outstanding shares | 67 | 67 | |
| Fair Price | $8 | $11 | |
Using the industry peer median EV/Revenue multiple (trailing + forward), MediaAlpha, Inc. (MAX) has a fair value of $14.39 based on 9 comparable companies in the Internet Content & Information industry.
USD in millions except Fair Price. Subject company highlighted.
| Mkt Cap ($M) | Trailing EV/Revenue | Forward EV/Revenue | |
|---|---|---|---|
| MediaAlpha, Inc.MAX | 608 | 0.6x | 0.6x |
| Taboola.com Ltd. | 1,424 | 0.8x | 0.7x |
| Nextdoor Holdings, Inc. | 783 | 3.0x | 2.8x |
| QuinStreet, Inc. | 761 | 0.6x | 1.1x |
| EverQuote, Inc. | 725 | 0.9x | 0.8x |
| Groupon, Inc. | 724 | 1.6x | 1.6x |
| Shutterstock, Inc. | 624 | 0.8x | 0.7x |
| Fiverr International Ltd. | 412 | 0.7x | 0.7x |
| Getty Images Holdings, Inc. | 350 | 1.0x | 1.0x |
| Similarweb Ltd. | 285 | 0.9x | 0.9x |
| Industry Median | 0.9x | 0.9x | |
| (*) Revenue | 1,114 | 1,262 | |
| = Enterprise Value | 1,009 | 1,129 | |
| (-) Net Debt | 108 | 108 | |
| Equity Value | 901 | 1,021 | |
| (/) Outstanding shares | 67 | 67 | |
| Fair Price | $13 | $15 | |
Using the PEG framework with analyst consensus forward EPS growth of 25.0%, the company has a fair value of $27.09 based on NTM EPS (FY2026) of $1.08. The current PEG ratio is 0.22.
PEG < 1 = bargain, 1–1.5 = fair, > 2 = expensive.
Growth above 25% is capped — hypergrowth may not be sustainable long-term.
| EPS Growth RateForward | 38.7% |
| Adjusted Growth (clamped 8–25%)Clamped | 25.0% |
| Fair P/E | 25.0x |
| NTM EPS (FY2026) | $1.08 |
| Fair Value | $27.09 |
| Period | EPS Est. | Growth | Analysts |
|---|---|---|---|
| FY2025 (actual) | $0.39 | — | — |
| FY2026E | $1.08 | +177.9% | 6 |
| FY2027E | $1.33 | +22.7% | 6 |
| FY2028E | $1.38 | +3.4% | 4 |
| FY2029E | $1.81 | +31.6% | 3 |
| FY2030E | $2.00 | +10.5% | 3 |
5Y Forward EPS CAGR: 38.7%
| Year | Net Income | EPS | YoY |
|---|---|---|---|
| FY2021 | $-5.3M | $-0.19 | — |
| FY2022 | $-57.7M | $-1.37 | — |
| FY2023 | $-40.4M | $-0.89 | — |
| FY2024 | $16.6M | $0.31 | — |
| FY2025 | $25.6M | $0.39 | +25.8% |
4Y Historical EPS CAGR: 25.8%
Using the Two-Stage Dividend Discount Model with a Cost of Equity of 8.0% and projected dividend growth of 15.0%, the fair value is $0.73 per share. The DDM range is $0.48 – $1.16 based on sensitivity analysis across Cost of Equity and growth rate assumptions.
| Year | DPS | Payout Ratio | YoY Growth |
|---|---|---|---|
| 2025 | — | 0.0% | -100.0% |
| 2024 | $0.02 | 7.3% | -63.2% |
| 2023 | $0.06 | — | +22.9% |
| 2022 | $0.05 | — | +822.0% |
| 2021 | $0.01 | — | — |
| Year | Projected DPS | Growth | Discount Factor | Present Value |
|---|---|---|---|---|
| 2026 | $0.03 | 15.0% | 0.9259 | $0.02 |
| 2027 | $0.03 | 15.0% | 0.8572 | $0.03 |
| 2028 | $0.04 | 15.0% | 0.7937 | $0.03 |
| 2029 | $0.04 | 15.0% | 0.7348 | $0.03 |
| 2030 | $0.05 | 15.0% | 0.6803 | $0.03 |
| Terminal Value | $0.05 DPS | 2.5% | $0.59 |
Fair value under different Cost of Equity (rows) and DPS Growth Rate (columns) assumptions.
| Ke \ Growth | 13.0% | 14.0% | 15.0% | 15.0% | 15.0% |
|---|---|---|---|---|---|
| 6.0% | $1 | $1 | $1 | $1 | $1 |
| 7.0% | $1 | $1 | $1 | $1 | $1 |
| 8.0% | $1 | $1 | $1 | $1 | $1 |
| 9.0% | $1 | $1 | $1 | $1 | $1 |
| 10.0% | $0 | $1 | $1 | $1 | $1 |
Disclaimer: Sweet Value Lab provides estimated intrinsic values for informational purposes only. This is not financial advice. All models rely on assumptions that may not reflect future performance. Always do your own research before making investment decisions.