1-800-FLOWERS.COM, Inc.

FLWS

Consumer CyclicalSpecialty RetailNASDAQ

$4.82

Market Cap: $307.41M

1-800-FLOWERS.COM, Inc. (FLWS) Valuation Summary

Updated May 11, 2026 04:23

Model	Range	Fair Value	Upside
▸ Discounted Cash Flow
Revenue DCF 5Y	$0.54 – $60.51	$6.99	+45.0%
Revenue DCF 10Y	$1.02 – $47.00	$4.49	-6.8%
▸ Trading Multiples
EV/Revenue	$6.89 – $57.12	$21.25	+340.9%

Valuation History

DCF Analysis

1-800-FLOWERS.COM, Inc. (FLWS) Revenue DCF (5Y)

REVENUE DCF FAIR VALUE

$4.49

Market Price

$4.82

Upside / Downside

-6.8%

Verdict

Overvalued

Using a Revenue DCF model with operating margin convergence from -12.2% to a target of 7.7% over 5 years, discounted at a WACC of 7.3%, 1-800-FLOWERS.COM, Inc. (FLWS) has an intrinsic value of $4.49 per share (range: $1.02 – $47.00).

Key Assumptions

Current Operating Margin

-12.2%

Target Operating Margin

7.7%

WACC

7.3%

Terminal Growth Rate

3.0%

Historical CapEx/Rev

2.5%

Target CapEx/Rev

6.0%

D&A/Revenue

2.6%

Tax Rate

12.6%

Operating margin fades linearly from the current level to the industry target over the 5-year projection. CapEx intensity fades from the historical average to a maintenance level (D&A × 1.5). Tax is only applied when operating income is positive (NOL shield).

Margin Convergence Projection

USD in millions. Mid-year discounting convention.

Year	Revenue	Growth	Op Margin	Op Income	NOPAT	D&A	CapEx	ΔNWC	FCFF	PV(FCFF)
2026	1,506	-10.7%	-8.2%	-123	-123	39	(43)	-14	-113	-109
2027	1,502	-0.3%	-4.2%	-63	-63	39	(48)	-0	-72	-64
2028	1,418	-5.6%	-0.2%	-3	-3	37	(50)	-6	-10	-9
2029	1,339	-5.6%	3.7%	50	44	35	(52)	-6	32	25
2030	1,264	-5.6%	7.7%	98	85	33	(54)	-6	70	51
2031	1,211	-4.2%	7.7%	93	82	31	(56)	-4	61	42
2032	1,178	-2.7%	7.7%	91	79	31	(58)	-2	54	34
2033	1,163	-1.3%	7.7%	90	78	30	(62)	-1	48	28
2034	1,164	0.1%	7.7%	90	79	30	(66)	0	43	24
2035	1,183	1.6%	7.7%	91	80	31	(71)	1	38	20

Enterprise Value Bridge

Sum of PV(FCFF)42

Terminal Value (Gordon Growth at 3.0%)917

PV of Terminal Value470

Enterprise Value511

(–) Net Debt225

Equity Value287

(÷) Shares Outstanding64

Fair Value per Share$4.49

Sensitivity Analysis — WACC × Target Operating Margin

WACC \ Target Op. Margin	1.7%	4.7%	7.7%	10.7%	13.7%
5.3%	$-9	$-3	$14	$31	$47
6.3%	$-9	$-4	$8	$19	$31
7.3%	$-9	$-4	$4	$13	$22
8.3%	$-9	$-5	$2	$10	$17
9.3%	$-8	$-5	$1	$7	$13

Current price: $4.82. Green = undervalued, Red = overvalued.

Working Capital Assumption

Net Working Capital is modeled at 7.3% of revenue (historical average of receivables + inventory − payables). Changes in NWC (ΔNWC) are computed year-over-year and subtracted from free cash flow.

1-800-FLOWERS.COM, Inc. (FLWS) Revenue DCF (5Y)

REVENUE DCF FAIR VALUE

$6.99

Market Price

$4.82

Upside / Downside

+45.0%

Verdict

Undervalued

Key Assumptions

Current Operating Margin

-12.2%

Target Operating Margin

7.7%

WACC

7.3%

Terminal Growth Rate

3.0%

Historical CapEx/Rev

2.5%

Target CapEx/Rev

6.0%

D&A/Revenue

2.6%

Tax Rate

12.6%

Margin Convergence Projection

USD in millions. Mid-year discounting convention.

Year	Revenue	Growth	Op Margin	Op Income	NOPAT	D&A	CapEx	ΔNWC	FCFF	PV(FCFF)
2026	1,506	-10.7%	-8.2%	-123	-123	39	(48)	-14	-118	-114
2027	1,502	-0.3%	-4.2%	-63	-63	39	(58)	-0	-82	-74
2028	1,418	-5.6%	-0.2%	-3	-3	37	(65)	-6	-25	-21
2029	1,339	-5.6%	3.7%	50	44	35	(71)	-6	14	11
2030	1,264	-5.6%	7.7%	98	85	33	(76)	-6	48	35

Enterprise Value Bridge

Sum of PV(FCFF)-164

Terminal Value (Gordon Growth at 3.0%)1,146

PV of Terminal Value835

Enterprise Value671

(–) Net Debt225

Equity Value446

(÷) Shares Outstanding64

Fair Value per Share$6.99

Sensitivity Analysis — WACC × Target Operating Margin

WACC \ Target Op. Margin	1.7%	4.7%	7.7%	10.7%	13.7%
5.3%	$-9	$1	$21	$41	$61
6.3%	$-9	$-2	$12	$25	$39
7.3%	$-9	$-4	$7	$17	$28
8.3%	$-9	$-4	$4	$13	$21
9.3%	$-9	$-5	$2	$9	$16

Current price: $4.82. Green = undervalued, Red = overvalued.

Working Capital Assumption

Net Working Capital is modeled at 7.3% of revenue (historical average of receivables + inventory − payables). Changes in NWC (ΔNWC) are computed year-over-year and subtracted from free cash flow.

Trading Multiples

Fair Value

$21.25

Market Price

$4.82

Upside / Downside

+340.9%

Verdict

Undervalued

Using the industry peer median EV/Revenue multiple (trailing + forward), 1-800-FLOWERS.COM, Inc. (FLWS) has a fair value of $21.25 based on 5 comparable companies in the Specialty Retail industry.

EV/Revenue Valuation — Specialty Retail

USD in millions except Fair Price. Subject company highlighted.

	Mkt Cap ($M)	Trailing EV/Revenue	Forward EV/Revenue
1-800-FLOWERS.COM, Inc.FLWS	308	0.3x	0.3x
Barnes & Noble Education, Inc.BNED	361	0.4x	0.4x
Rocky Brands, Inc.RCKY	274	0.8x	0.9x
Xponential Fitness, Inc.XPOF	244	2.3x	2.3x
BARK, Inc.BARK	78	0.1x	0.2x
Aptera Motors Corp.SEV	64	2.9x	2.9x
Industry Median		0.8x	0.9x
(*) Revenue		1,686	2,032
= Enterprise Value		1,382	1,780
(-) Net Debt		225	225
Equity Value		1,157	1,555
(/) Outstanding shares		64	64
Fair Price		$18	$24

Selected Fair Value (avg of trailing + forward)

$21.25

+340.9%

Disclaimer: Sweet Value Lab provides estimated intrinsic values for informational purposes only. This is not financial advice. All models rely on assumptions that may not reflect future performance. Always do your own research before making investment decisions.

Model

Range

Fair Value

Upside

▸ Discounted Cash Flow

Revenue DCF 5Y

$0.54 – $60.51

$6.99

+45.0%

Revenue DCF 10Y

$1.02 – $47.00

$4.49

-6.8%

▸ Trading Multiples

EV/Revenue

$6.89 – $57.12

$21.25

+340.9%

DCF Analysis

1-800-FLOWERS.COM, Inc. (FLWS) Revenue DCF (5Y)

REVENUE DCF FAIR VALUE

$4.49

Market Price

$4.82

Upside / Downside

-6.8%

Verdict

Overvalued

Key Assumptions

Current Operating Margin

-12.2%

Target Operating Margin

7.7%

WACC

7.3%

Terminal Growth Rate

3.0%

Historical CapEx/Rev

2.5%

Target CapEx/Rev

6.0%

D&A/Revenue

2.6%

Tax Rate

12.6%

Margin Convergence Projection

USD in millions. Mid-year discounting convention.

Year	Revenue	Growth	Op Margin	Op Income	NOPAT	D&A	CapEx	ΔNWC	FCFF	PV(FCFF)
2026	1,506	-10.7%	-8.2%	-123	-123	39	(43)	-14	-113	-109
2027	1,502	-0.3%	-4.2%	-63	-63	39	(48)	-0	-72	-64
2028	1,418	-5.6%	-0.2%	-3	-3	37	(50)	-6	-10	-9
2029	1,339	-5.6%	3.7%	50	44	35	(52)	-6	32	25
2030	1,264	-5.6%	7.7%	98	85	33	(54)	-6	70	51
2031	1,211	-4.2%	7.7%	93	82	31	(56)	-4	61	42
2032	1,178	-2.7%	7.7%	91	79	31	(58)	-2	54	34
2033	1,163	-1.3%	7.7%	90	78	30	(62)	-1	48	28
2034	1,164	0.1%	7.7%	90	79	30	(66)	0	43	24
2035	1,183	1.6%	7.7%	91	80	31	(71)	1	38	20

Enterprise Value Bridge

Sum of PV(FCFF)42

Terminal Value (Gordon Growth at 3.0%)917

PV of Terminal Value470

Enterprise Value511

(–) Net Debt225

Equity Value287

(÷) Shares Outstanding64

Fair Value per Share$4.49

Sensitivity Analysis — WACC × Target Operating Margin

WACC \ Target Op. Margin	1.7%	4.7%	7.7%	10.7%	13.7%
5.3%	$-9	$-3	$14	$31	$47
6.3%	$-9	$-4	$8	$19	$31
7.3%	$-9	$-4	$4	$13	$22
8.3%	$-9	$-5	$2	$10	$17
9.3%	$-8	$-5	$1	$7	$13

Current price: $4.82. Green = undervalued, Red = overvalued.

Working Capital Assumption

Net Working Capital is modeled at 7.3% of revenue (historical average of receivables + inventory − payables). Changes in NWC (ΔNWC) are computed year-over-year and subtracted from free cash flow.

Trading Multiples

Fair Value

$21.25

Market Price

$4.82

Upside / Downside

+340.9%

Verdict

Undervalued

Using the industry peer median EV/Revenue multiple (trailing + forward), 1-800-FLOWERS.COM, Inc. (FLWS) has a fair value of $21.25 based on 5 comparable companies in the Specialty Retail industry.

EV/Revenue Valuation — Specialty Retail

USD in millions except Fair Price. Subject company highlighted.

	Mkt Cap ($M)	Trailing EV/Revenue	Forward EV/Revenue
1-800-FLOWERS.COM, Inc.FLWS	308	0.3x	0.3x
Barnes & Noble Education, Inc.BNED	361	0.4x	0.4x
Rocky Brands, Inc.RCKY	274	0.8x	0.9x
Xponential Fitness, Inc.XPOF	244	2.3x	2.3x
BARK, Inc.BARK	78	0.1x	0.2x
Aptera Motors Corp.SEV	64	2.9x	2.9x
Industry Median		0.8x	0.9x
(*) Revenue		1,686	2,032
= Enterprise Value		1,382	1,780
(-) Net Debt		225	225
Equity Value		1,157	1,555
(/) Outstanding shares		64	64
Fair Price		$18	$24

Selected Fair Value (avg of trailing + forward)

$21.25

+340.9%