Urgent.ly Inc. Common Stock

ULY

TechnologySoftware - ApplicationNASDAQ

$5.38

Market Cap: $6.69M

Urgent.ly Inc. Common Stock (ULY) Valuation Summary

Updated May 11, 2026 02:24

Model	Range	Fair Value	Upside
▸ Discounted Cash Flow
Revenue DCF 5Y	$3.72 – $91.62	$3.72	-30.8%
Revenue DCF 10Y	$2.53 – $79.93	$2.53	-53.0%
▸ Trading Multiples
EV/Revenue	-$12.67 – $70.69	$21.88	+306.7%

Valuation History

DCF Analysis

Urgent.ly Inc. Common Stock (ULY) Revenue DCF (5Y)

REVENUE DCF FAIR VALUE

$2.53

Market Price

$5.38

Upside / Downside

-53.0%

Verdict

Overvalued

Using a Revenue DCF model with operating margin convergence from -6.9% to a target of 10.2% over 5 years, discounted at a WACC of 13.7%, Urgent.ly Inc. Common Stock (ULY) has an intrinsic value of $2.53 per share (range: $2.53 – $79.93).

Key Assumptions

Current Operating Margin

-6.9%

Target Operating Margin

10.2%

WACC

13.7%

Terminal Growth Rate

3.0%

Historical CapEx/Rev

1.1%

Target CapEx/Rev

6.0%

D&A/Revenue

1.7%

Tax Rate

0.0%

Operating margin fades linearly from the current level to the industry target over the 5-year projection. CapEx intensity fades from the historical average to a maintenance level (D&A × 1.5). Tax is only applied when operating income is positive (NOL shield).

Margin Convergence Projection

USD in millions. Mid-year discounting convention.

Year	Revenue	Growth	Op Margin	Op Income	NOPAT	D&A	CapEx	ΔNWC	FCFF	PV(FCFF)
2026	155	20.0%	-3.5%	-5	-5	3	(2)	5	-10	-10
2027	177	13.9%	-0.0%	-0	-0	3	(4)	3	-4	-3
2028	208	17.9%	3.4%	7	7	4	(5)	5	0	0
2029	201	-3.4%	6.8%	14	14	4	(6)	-1	12	8
2030	194	-3.4%	10.2%	20	20	3	(7)	-1	17	10
2031	189	-2.4%	10.2%	19	19	3	(8)	-1	16	8
2032	187	-1.3%	10.2%	19	19	3	(8)	-0	14	6
2033	187	-0.2%	10.2%	19	19	3	(9)	-0	13	5
2034	188	0.9%	10.2%	19	19	3	(10)	0	12	4
2035	192	1.9%	10.2%	20	20	3	(12)	1	11	3

Enterprise Value Bridge

Sum of PV(FCFF)31

Terminal Value (Gordon Growth at 3.0%)105

PV of Terminal Value31

Enterprise Value62

(–) Net Debt58

Equity Value4

(÷) Shares Outstanding1

Fair Value per Share$2.53

Sensitivity Analysis — WACC × Target Operating Margin

WACC \ Target Op. Margin	4.2%	7.2%	10.2%	13.2%	16.2%
11.7%	$-48	$-17	$15	$47	$80
12.7%	$-48	$-21	$8	$37	$66
13.7%	$-48	$-24	$3	$29	$55
14.7%	$-49	$-26	$-2	$22	$45
15.7%	$-49	$-28	$-6	$16	$37

Current price: $5.38. Green = undervalued, Red = overvalued.

Working Capital Assumption

Net Working Capital is modeled at 15.9% of revenue (historical average of receivables + inventory − payables). Changes in NWC (ΔNWC) are computed year-over-year and subtracted from free cash flow.

Urgent.ly Inc. Common Stock (ULY) Revenue DCF (5Y)

REVENUE DCF FAIR VALUE

$3.72

Market Price

$5.38

Upside / Downside

-30.8%

Verdict

Overvalued

Key Assumptions

Current Operating Margin

-6.9%

Target Operating Margin

10.2%

WACC

13.7%

Terminal Growth Rate

3.0%

Historical CapEx/Rev

1.1%

Target CapEx/Rev

6.0%

D&A/Revenue

1.7%

Tax Rate

0.0%

Margin Convergence Projection

USD in millions. Mid-year discounting convention.

Year	Revenue	Growth	Op Margin	Op Income	NOPAT	D&A	CapEx	ΔNWC	FCFF	PV(FCFF)
2026	155	20.0%	-3.5%	-5	-5	3	(3)	5	-11	-10
2027	177	13.9%	-0.0%	-0	-0	3	(5)	3	-6	-5
2028	208	17.9%	3.4%	7	7	4	(8)	5	-3	-2
2029	201	-3.4%	6.8%	14	14	4	(10)	-1	8	5
2030	194	-3.4%	10.2%	20	20	3	(12)	-1	13	7

Enterprise Value Bridge

Sum of PV(FCFF)-5

Terminal Value (Gordon Growth at 3.0%)122

PV of Terminal Value68

Enterprise Value64

(–) Net Debt58

Equity Value6

(÷) Shares Outstanding1

Fair Value per Share$3.72

Sensitivity Analysis — WACC × Target Operating Margin

WACC \ Target Op. Margin	4.2%	7.2%	10.2%	13.2%	16.2%
11.7%	$-53	$-17	$19	$55	$92
12.7%	$-54	$-21	$11	$43	$75
13.7%	$-54	$-25	$4	$33	$61
14.7%	$-54	$-28	$-2	$24	$50
15.7%	$-54	$-31	$-7	$17	$41

Current price: $5.38. Green = undervalued, Red = overvalued.

Working Capital Assumption

Net Working Capital is modeled at 15.9% of revenue (historical average of receivables + inventory − payables). Changes in NWC (ΔNWC) are computed year-over-year and subtracted from free cash flow.

Trading Multiples

Fair Value

$21.88

Market Price

$5.38

Upside / Downside

+306.7%

Verdict

Undervalued

Using the industry peer median EV/Revenue multiple (trailing + forward), Urgent.ly Inc. Common Stock (ULY) has a fair value of $21.88 based on 6 comparable companies in the Software - Application industry.

EV/Revenue Valuation — Software - Application

USD in millions except Fair Price. Subject company highlighted.

	Mkt Cap ($M)	Trailing EV/Revenue	Forward EV/Revenue
Urgent.ly Inc. Common StockULY	8	0.5x	0.5x
Waldencast plcWALD	166	1.0x	1.2x
51Talk Online Education GroupCOE	146	1.1x	0.0x
Treasure Global Inc.TGL	18	7.6x	0.3x
The OLB Group, Inc.OLB	1	0.1x	0.0x
Boxlight CorporationBOXL	1	0.3x	0.3x
HUB Cyber Security Ltd.HUBC	0	1.3x	1.0x
Industry Median		1.1x	0.3x
(*) Revenue		129	142
= Enterprise Value		141	40
(-) Net Debt		58	58
Equity Value		83	-18
(/) Outstanding shares		1	1
Fair Price		$56	$-12

Selected Fair Value (avg of trailing + forward)

$21.88

+306.7%

Disclaimer: Sweet Value Lab provides estimated intrinsic values for informational purposes only. This is not financial advice. All models rely on assumptions that may not reflect future performance. Always do your own research before making investment decisions.

Model

Range

Fair Value

Upside

▸ Discounted Cash Flow

Revenue DCF 5Y

$3.72 – $91.62

$3.72

-30.8%

Revenue DCF 10Y

$2.53 – $79.93

$2.53

-53.0%

▸ Trading Multiples

EV/Revenue

-$12.67 – $70.69

$21.88

+306.7%

DCF Analysis

Urgent.ly Inc. Common Stock (ULY) Revenue DCF (5Y)

REVENUE DCF FAIR VALUE

$2.53

Market Price

$5.38

Upside / Downside

-53.0%

Verdict

Overvalued

Key Assumptions

Current Operating Margin

-6.9%

Target Operating Margin

10.2%

WACC

13.7%

Terminal Growth Rate

3.0%

Historical CapEx/Rev

1.1%

Target CapEx/Rev

6.0%

D&A/Revenue

1.7%

Tax Rate

0.0%

Margin Convergence Projection

USD in millions. Mid-year discounting convention.

Year	Revenue	Growth	Op Margin	Op Income	NOPAT	D&A	CapEx	ΔNWC	FCFF	PV(FCFF)
2026	155	20.0%	-3.5%	-5	-5	3	(2)	5	-10	-10
2027	177	13.9%	-0.0%	-0	-0	3	(4)	3	-4	-3
2028	208	17.9%	3.4%	7	7	4	(5)	5	0	0
2029	201	-3.4%	6.8%	14	14	4	(6)	-1	12	8
2030	194	-3.4%	10.2%	20	20	3	(7)	-1	17	10
2031	189	-2.4%	10.2%	19	19	3	(8)	-1	16	8
2032	187	-1.3%	10.2%	19	19	3	(8)	-0	14	6
2033	187	-0.2%	10.2%	19	19	3	(9)	-0	13	5
2034	188	0.9%	10.2%	19	19	3	(10)	0	12	4
2035	192	1.9%	10.2%	20	20	3	(12)	1	11	3

Enterprise Value Bridge

Sum of PV(FCFF)31

Terminal Value (Gordon Growth at 3.0%)105

PV of Terminal Value31

Enterprise Value62

(–) Net Debt58

Equity Value4

(÷) Shares Outstanding1

Fair Value per Share$2.53

Sensitivity Analysis — WACC × Target Operating Margin

WACC \ Target Op. Margin	4.2%	7.2%	10.2%	13.2%	16.2%
11.7%	$-48	$-17	$15	$47	$80
12.7%	$-48	$-21	$8	$37	$66
13.7%	$-48	$-24	$3	$29	$55
14.7%	$-49	$-26	$-2	$22	$45
15.7%	$-49	$-28	$-6	$16	$37

Current price: $5.38. Green = undervalued, Red = overvalued.

Working Capital Assumption

Net Working Capital is modeled at 15.9% of revenue (historical average of receivables + inventory − payables). Changes in NWC (ΔNWC) are computed year-over-year and subtracted from free cash flow.

Trading Multiples

Fair Value

$21.88

Market Price

$5.38

Upside / Downside

+306.7%

Verdict

Undervalued

EV/Revenue Valuation — Software - Application

USD in millions except Fair Price. Subject company highlighted.

	Mkt Cap ($M)	Trailing EV/Revenue	Forward EV/Revenue
Urgent.ly Inc. Common StockULY	8	0.5x	0.5x
Waldencast plcWALD	166	1.0x	1.2x
51Talk Online Education GroupCOE	146	1.1x	0.0x
Treasure Global Inc.TGL	18	7.6x	0.3x
The OLB Group, Inc.OLB	1	0.1x	0.0x
Boxlight CorporationBOXL	1	0.3x	0.3x
HUB Cyber Security Ltd.HUBC	0	1.3x	1.0x
Industry Median		1.1x	0.3x
(*) Revenue		129	142
= Enterprise Value		141	40
(-) Net Debt		58	58
Equity Value		83	-18
(/) Outstanding shares		1	1
Fair Price		$56	$-12

Selected Fair Value (avg of trailing + forward)

$21.88

+306.7%