---
title: ServiceNow (NOW) — software card
canonical: https://sweetvaluelab.com/tools/software/now
ticker: NOW
tier: Large
as_of: 2026-10-16
---
# ServiceNow (NOW) — software card

ServiceNow, Large, grows revenue 22.2% on a 74.8% gross margin and a 31.1% free-cash-flow margin (16.3% after stock-based compensation), and trades at 10.3× trailing revenue. Prices as of Oct 16, 2026; trailing-twelve-month figures through Aug 31, 2026.

## The card

| Figure | NOW | Large average (14) |
| --- | ---: | ---: |
| Price | $141.97 |  |
| Revenue (TTM) | $14.7B |  |
| Revenue growth | 22.2% | 26.6% |
| Revenue growth, prior year | 21.1% |  |
| Gross margin | 74.8% | 75.4% |
| Operating margin | 11.4% |  |
| Free cash flow (TTM) | $4.6B |  |
| FCF margin | 31.1% | 33.0% |
| FCF margin after SBC | 16.3% |  |
| Stock-based compensation (TTM) | $2.2B |  |
| SBC / revenue | 14.8% | 14.4% |
| Rule of 40 | 5328 | 5962 |
| Diluted shares, YoY | -0.9% |
| Buybacks (TTM) | $3.4B |  |
| Market value | $147.2B |  |
| Net cash | -$3.8B |  |
| Enterprise value | $151.0B |  |
| EV / revenue | 10.3× | 19.4× |
| EV / gross profit | 13.7× |  |
| EV / FCF | 33.0× |  |
| P/E | 88.7 |  |

## Lights

No light is on.

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Source: https://sweetvaluelab.com/tools/software/now (SweetValueLab, free, no account). Quarterly statements from Financial Modeling Prep, closes from the daily price cache; the engine's rules are on the board page. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.