---
title: Williams-Sonoma (WSM) — intrinsic value and fair price
canonical: https://sweetvaluelab.com/stocks/wsm
ticker: WSM
as_of: 2026-10-17
sector: Consumer Cyclical
industry: Specialty Retail
---
# Williams-Sonoma (WSM)

Williams-Sonoma (WSM) closed at $250.16 on Oct 16, 2026, overvalued by 103% vs its model value of $123.01 (from a five-year discounted cash flow).

## Key figures

| Figure | Value |
| --- | ---: |
| Last close | $250.16 (Oct 16, 2026) |
| Model value (from a five-year discounted cash flow) | $123.01 |
| Price vs model | overvalued by 103% vs model |
| Range of that model | $95.16 – $183.65 |
| Market value | $29.5B |
| P/E (fiscal 2026) | 28.3 |
| Net margin (fiscal 2026) | 13.9% |
| Free cash flow (fiscal 2026) | $1.1B |
| Dividend yield (trailing twelve months) | 1.18% |
| Beta | 1.47 |
| Cost of capital (WACC) | 10.53% |
| Business classification | Cyclical (Low/slowing growth (~0% recent), Moderate margins (14% net margin), Pays dividends, Highly cyclical earnings) |

## On the stock lists

| List | Place | Figure | Page |
| --- | ---: | ---: | --- |
| Near 52-week highs | #30 | −0.7% | https://sweetvaluelab.com/lists/near-52-week-highs |

## Dividends

| Figure | Value |
| --- | ---: |
| Trailing dividend yield | 1.18% |
| Dividends per share, last 12 months | $2.94 |
| Dividends / free cash flow (fiscal 2026) | 30.0% |
| Raised | 19+ years in a row |
| Growth over 5 years | 19.4% a year |
| Latest payment | $0.76, ex-date Oct 16, 2026, paid Nov 20, 2026 |

| Year of payments | Dividends per share |
| --- | ---: |
| To Oct 21, 2021 | $1.21 |
| To Oct 20, 2022 | $1.53 |
| To Oct 19, 2023 | $1.74 |
| To Oct 18, 2024 | $2.16 |
| To Oct 17, 2025 | $2.55 |
| Trailing twelve months (to Oct 16, 2026) | $2.94 |

## Valuation models

Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026.

| Model | Role | Value per share | Low | High |
| --- | --- | ---: | ---: | ---: |
| DCF · Perpetuity growth · 5y | primary | $123.01 | $95.16 | $183.65 |
| DCF · Perpetuity growth · 10y | cross check | $130.07 | $102.25 | $189.33 |
| DCF · EBITDA exit · 5y | cross check | $151.33 | $103.30 | $207.94 |
| DCF · EBITDA exit · 10y | cross check | $151.05 | $107.74 | $208.98 |
| P/E · peers | cross check | $206.41 | $136.75 | $264.25 |
| P/E · own history | cross check | $170.43 | $84.07 | $199.23 |
| PEG | sanity check | $99.80 | $99.80 | $99.80 |
| EV/EBITDA · peers | cross check | $148.57 | $133.54 | $197.64 |
| EV/Revenue · peers | cross check | $56.26 | $44.69 | $77.00 |
| Earnings power value | cross check | $0.00 | $0.00 | $0.00 |
| Dividend discount | cross check | $55.97 | $40.91 | $75.69 |

## Insider activity (SEC Form 4)

Past 90 days: 0 open-market buys ($0) and 18 open-market sales ($9.1M); 10b5-1 plan sales included.

| Date | Insider | Relationship | Transaction | Shares | Value |
| --- | --- | --- | --- | ---: | ---: |
| Oct 16, 2026 | Finucane Anne A. | Director | Open-market sell (10b5-1 plan) | 14 | $3,543.5 |
| Oct 16, 2026 | Finucane Anne A. | Director | Open-market sell (10b5-1 plan) | 780 | $196,653.6 |
| Oct 9, 2026 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | Open-market sell (10b5-1 plan) | 522 | $124,945.9 |
| Sep 16, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | Open-market sell (10b5-1 plan) | 585 | $127,173.2 |
| Sep 16, 2026 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | Open-market sell (10b5-1 plan) | 403 | $87,902.4 |

## Recent SEC filings

| Filed | Form | What | Filing |
| --- | --- | --- | --- |
| Aug 28, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/719955/000071995526000208/wsm-20260802.htm |
| Aug 26, 2026 | 8-K | 2.02 Results of Operations (Earnings); 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/719955/000071995526000203/wsm-20260826.htm |
| Jun 22, 2026 | 8-K | 5.07 Submission of Matters to a Shareholder Vote | https://www.sec.gov/Archives/edgar/data/719955/000071995526000164/wsm-20260618.htm |
| May 22, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/719955/000071995526000131/wsm-20260503.htm |
| May 21, 2026 | 8-K | 2.02 Results of Operations (Earnings); 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/719955/000071995526000126/wsm-20260521.htm |

## About

Williams-Sonoma, Inc. (WSM) functions as a specialized, multi-channel retailer offering a diverse array of products for the home. Its flagship Williams Sonoma brand is renowned for cooking, dining, and entertaining essentials, such as cookware, culinary tools, small appliances, flatware, dinnerware, barware, outdoor furnishings, and an extensive collection of cookbooks. This brand also provides home furnishings and decorative accents. The popular Pottery Barn brand features furniture, bedding, lighting, rugs, table linens, and decorative items. Targeting younger demographics, Pottery Barn Kids offers children's accessories, while Pottery Barn Teen caters to adolescents with products ranging from organic bedding to versatile, multi-purpose furniture. Furthermore, West Elm contributes a selection of stylish home decor to the company's portfolio. Complementing these are Rejuvenation, specia…

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Source: https://sweetvaluelab.com/stocks/wsm (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.