--- title: Visa (V) — intrinsic value and fair price canonical: https://sweetvaluelab.com/stocks/v ticker: V as_of: 2026-10-17 sector: Financial Services industry: Financial - Credit Services --- # Visa (V) Visa (V) closed at $402.61 on Oct 16, 2026, overvalued by 40% vs its model value of $286.74 (from a five-year discounted cash flow). ## Key figures | Figure | Value | | --- | ---: | | Last close | $402.61 (Oct 16, 2026) | | Model value (from a five-year discounted cash flow) | $286.74 | | Price vs model | overvalued by 40% vs model | | Range of that model | $183.61 – $705.41 | | Market value | $751.7B | | P/E (fiscal 2025) | — | | Net margin (fiscal 2025) | 50.1% | | Free cash flow (fiscal 2025) | $21.6B | | Dividend yield (trailing twelve months) | 0.67% | | Beta | 0.77 | | Cost of capital (WACC) | 8.45% | | Business classification | Profitable Growth (Moderate growth (~11% recent), High profitability (50% net margin), Moderately volatile earnings) | ## On the stock lists | List | Place | Figure | Page | | --- | ---: | ---: | --- | | Largest companies | #16 | $751.7B | https://sweetvaluelab.com/lists/largest-companies | | Near 52-week highs | #18 | 0.0% | https://sweetvaluelab.com/lists/near-52-week-highs | ## Dividends | Figure | Value | | --- | ---: | | Trailing dividend yield | 0.67% | | Dividends per share, last 12 months | $2.68 | | Dividends / free cash flow (fiscal 2025) | 21.5% | | Raised | 17+ years in a row | | Growth over 5 years | 15.9% a year | | Latest payment | $0.67, ex-date Aug 11, 2026, paid Sep 1, 2026 | | Year of payments | Dividends per share | | --- | ---: | | To Aug 12, 2021 | $1.28 | | To Aug 11, 2022 | $1.50 | | To Aug 10, 2023 | $1.80 | | To Aug 9, 2024 | $2.08 | | To Aug 12, 2025 | $2.36 | | Trailing twelve months (to Aug 11, 2026) | $2.68 | ## Valuation models Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026. | Model | Role | Value per share | Low | High | | --- | --- | ---: | ---: | ---: | | DCF · Perpetuity growth · 5y | primary | $286.74 | $183.61 | $705.41 | | DCF · Perpetuity growth · 10y | cross check | $328.11 | $214.07 | $784.60 | | DCF · EBITDA exit · 5y | cross check | $206.80 | $137.09 | $289.17 | | DCF · EBITDA exit · 10y | cross check | $253.72 | $174.56 | $360.01 | | P/E · peers | cross check | $173.34 | $95.39 | $405.38 | | P/E · own history | cross check | $361.85 | $344.55 | $387.51 | | PEG | sanity check | $0.00 | $0.00 | $0.00 | | EV/EBITDA · peers | cross check | $118.79 | $89.33 | $335.70 | | EV/Revenue · peers | cross check | $83.21 | $57.29 | $361.42 | | Earnings power value | cross check | $118.87 | $100.31 | $145.46 | | Dividend discount | cross check | $75.49 | $49.36 | $130.38 | ## Insider activity (SEC Form 4) Past 90 days: 0 open-market buys ($0) and 8 open-market sales ($35.5M); 10b5-1 plan sales included. | Date | Insider | Relationship | Transaction | Shares | Value | | --- | --- | --- | --- | ---: | ---: | | Oct 1, 2026 | MCINERNEY RYAN | Chief Executive Officer | Option/RSU exercise (10b5-1 plan) | 5,875 | $0 | | Oct 1, 2026 | MCINERNEY RYAN | Chief Executive Officer | Open-market sell (10b5-1 plan) | 5,875 | $2.1M | | Oct 1, 2026 | MCINERNEY RYAN | Chief Executive Officer | Option/RSU exercise (10b5-1 plan) | 5,875 | $791,715 | | Sep 9, 2026 | ROTTENBERG JULIE B | GENERAL COUNSEL | Option/RSU exercise (10b5-1 plan) | 1,867 | $251,596.9 | | Sep 9, 2026 | ROTTENBERG JULIE B | GENERAL COUNSEL | Open-market sell (10b5-1 plan) | 1,867 | $687,690.8 | ## Recent SEC filings | Filed | Form | What | Filing | | --- | --- | --- | --- | | Sep 23, 2026 | 8-K | 8.01 Other Events | https://www.sec.gov/Archives/edgar/data/1403161/000140316126000121/v-20260918.htm | | Jul 29, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/1403161/000140316126000104/v-20260630.htm | | Jul 28, 2026 | 8-K | 2.02 Results of Operations (Earnings); 8.01 Other Events; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/1403161/000140316126000103/v-20260728.htm | | Jul 15, 2026 | 8-K | 5.03 Amendment to Articles/Bylaws; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/1403161/000140316126000096/v-20260714.htm | | Jun 26, 2026 | 8-K | 8.01 Other Events | https://www.sec.gov/Archives/edgar/data/1403161/000140316126000086/v-20260624.htm | ## Superinvestors holding it (latest 13F) | Manager | Quarter | Shares | Value | | --- | --- | ---: | ---: | | Chris Hohn | 2026-06-30 | 30,494,133 | $10.5B | | Viking Global | 2026-06-30 | 6,393,604 | $2.2B | | Dodge & Cox | 2026-06-30 | 5,417,326 | $1.9B | | John Armitage | 2026-06-30 | 4,264,651 | $1.5B | 32 tracked managers in all. ## About Visa Inc. functions globally as a leading technology company dedicated to payments. Its primary role is to enable the secure and efficient digital transfer of funds among a wide array of participants, including individual consumers, retail businesses, banking institutions, corporations, strategic partners, and governmental bodies. At the heart of its operations is VisaNet, a highly sophisticated transaction processing network that handles the critical functions of authorizing, clearing, and settling all payment transactions. In addition to this core infrastructure, the company also provides a variety of card products, innovative digital platforms, and an extensive range of supplementary value-added services. These offerings are distributed under several widely recognized brands, including Visa, Visa Electron, Interlink, VPAY, and PLUS. Demonstrating its commitment to enhancing user exper… --- Source: https://sweetvaluelab.com/stocks/v (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.