---
title: T. Rowe Price (TROW) — intrinsic value and fair price
canonical: https://sweetvaluelab.com/stocks/trow
ticker: TROW
as_of: 2026-10-17
sector: Financial Services
industry: Asset Management
---
# T. Rowe Price (TROW)

T. Rowe Price (TROW) closed at $100.97 on Oct 16, 2026, undervalued by 36% vs its model value of $158.03 (from its peers' median P/E).

## Key figures

| Figure | Value |
| --- | ---: |
| Last close | $100.97 (Oct 16, 2026) |
| Model value (from its peers' median P/E) | $158.03 |
| Price vs model | undervalued by 36% vs model |
| Range of that model | $115.61 – $245.44 |
| Market value | $21.5B |
| P/E (fiscal 2025) | 10.9 |
| Net margin (fiscal 2025) | 28.5% |
| Free cash flow (fiscal 2025) | $1.5B |
| Dividend yield (trailing twelve months) | 5.12% |
| Beta | 1.47 |
| Cost of capital (WACC) | 10.54% |
| Business classification | Dividend Payer (Low/slowing growth (~6% recent), High profitability (29% net margin), Strong dividend yield, Highly cyclical earnings, Strong FCF yield (6.9%)) |

## On the stock lists

| List | Place | Figure | Page |
| --- | ---: | ---: | --- |
| Highest dividend yield | #24 | 5.12% | https://sweetvaluelab.com/lists/highest-dividend-yield |
| Lowest P/E | #21 | 10.9× | https://sweetvaluelab.com/lists/lowest-pe |
| Dividend growth streaks | #25 | 38 years | https://sweetvaluelab.com/lists/dividend-growth-streaks |

## Dividends

| Figure | Value |
| --- | ---: |
| Trailing dividend yield | 5.12% |
| Dividends per share, last 12 months | $5.17 |
| Dividends / earnings (fiscal 2025) | 54.8% |
| Raised | 38 years in a row |
| Growth over 5 years | -3.7% a year |
| Latest payment | $1.30, ex-date Sep 15, 2026, paid Sep 29, 2026 |

| Year of payments | Dividends per share |
| --- | ---: |
| To Sep 14, 2021 | $6.24 |
| To Sep 14, 2022 | $4.68 |
| To Sep 14, 2023 | $4.86 |
| To Sep 13, 2024 | $4.94 |
| To Sep 15, 2025 | $5.05 |
| Trailing twelve months (to Sep 15, 2026) | $5.17 |

## Valuation models

Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026.

| Model | Role | Value per share | Low | High |
| --- | --- | ---: | ---: | ---: |
| P/E · peers | primary | $158.03 | $115.61 | $245.44 |
| P/E · own history | cross check | $117.72 | $103.21 | $147.08 |
| PEG | sanity check | $87.27 | $87.27 | $87.27 |
| Dividend discount | cross check | $69.47 | $51.17 | $101.01 |

## Insider activity (SEC Form 4)

Past 90 days: 0 open-market buys ($0) and 1 open-market sale ($1.1M); 10b5-1 plan sales included.

| Date | Insider | Relationship | Transaction | Shares | Value |
| --- | --- | --- | --- | ---: | ---: |
| Sep 29, 2026 | WIJNBERG SANDRA S | Director | Grant / award | 163.705 | $17,108.8 |
| Sep 29, 2026 | WILSON ALAN D | Director | Grant / award | 520.175 | $54,363.5 |
| Sep 29, 2026 | Verma Richard R. | Director | Grant / award | 60.83 | $6,357.3 |
| Sep 29, 2026 | STEVENS ROBERT J | Director | Grant / award | 314.039 | $32,820.2 |
| Sep 29, 2026 | Smith Cynthia F | Director | Grant / award | 77.377 | $8,086.6 |

## Recent SEC filings

| Filed | Form | What | Filing |
| --- | --- | --- | --- |
| Jul 31, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/1113169/000162828026051335/trow-20260630.htm |
| Jul 31, 2026 | 8-K | 2.02 Results of Operations (Earnings); 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/1113169/000162828026051211/trow-20260731.htm |
| May 18, 2026 | 8-K | 5.02 Departure/Election of Directors or Officers; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/1113169/000162828026035912/trow-20260515.htm |
| May 11, 2026 | 8-K | 5.07 Submission of Matters to a Shareholder Vote | https://www.sec.gov/Archives/edgar/data/1113169/000162828026033420/trow-20260507.htm |
| Apr 30, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/1113169/000162828026028712/trow-20260331.htm |

## Superinvestors holding it (latest 13F)

| Manager | Quarter | Shares | Value |
| --- | --- | ---: | ---: |
| Thomas Gayner | 2026-06-30 | 314,000 | $35.7M |
| Jensen | 2026-06-30 | 31,950 | $3.6M |
| Hillman Capital | 2026-06-30 | 3,610 | $410,421 |

3 tracked managers in all.

## About

T. Rowe Price Group, Inc. operates as a publicly traded entity specializing in investment management. The firm extends its financial expertise to a diverse range of clients, including individual investors, institutional organizations, retirement benefit plans, and financial intermediaries. It is responsible for the establishment and ongoing management of both equity and fixed income mutual funds. The company's investment activities encompass public stock and bond markets worldwide. Employing a bottom-up methodology, the firm integrates both fundamental and quantitative analysis, leveraging insights from both internal research capabilities and external sources for its investment decisions. A core tenet of its investment philosophy is socially responsible investing, with a significant emphasis on environmental, social, and governance (ESG) factors. Furthermore, T. Rowe Price engages in lat…

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Source: https://sweetvaluelab.com/stocks/trow (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.