---
title: Ross Stores (ROST) — intrinsic value and fair price
canonical: https://sweetvaluelab.com/stocks/rost
ticker: ROST
as_of: 2026-10-17
sector: Consumer Cyclical
industry: Apparel - Retail
---
# Ross Stores (ROST)

Ross Stores (ROST) closed at $236.89 on Oct 16, 2026, overvalued by 58% vs its model value of $150.13 (from a five-year discounted cash flow).

## Key figures

| Figure | Value |
| --- | ---: |
| Last close | $236.89 (Oct 16, 2026) |
| Model value (from a five-year discounted cash flow) | $150.13 |
| Price vs model | overvalued by 58% vs model |
| Range of that model | $102.20 – $329.07 |
| Market value | $76.0B |
| P/E (fiscal 2026) | 35.8 |
| Net margin (fiscal 2026) | 9.4% |
| Free cash flow (fiscal 2026) | $2.2B |
| Dividend yield (trailing twelve months) | 0.73% |
| Beta | 0.84 |
| Cost of capital (WACC) | 8.68% |
| Business classification | Profitable Growth (Low/slowing growth (~6% recent), Moderate margins (9% net margin), Highly cyclical earnings) |

## Dividends

| Figure | Value |
| --- | ---: |
| Trailing dividend yield | 0.73% |
| Dividends per share, last 12 months | $1.74 |
| Dividends / free cash flow (fiscal 2026) | 23.9% |
| Raised | 4 years in a row |
| Growth over 5 years | 8.8% a year |
| Latest payment | $0.445, ex-date Sep 8, 2026, paid Sep 30, 2026 |

| Year of payments | Dividends per share |
| --- | ---: |
| To Sep 3, 2021 | $1.14 |
| To Sep 2, 2022 | $1.22 |
| To Sep 1, 2023 | $1.32 |
| To Sep 10, 2024 | $1.44 |
| To Sep 9, 2025 | $1.58 |
| Trailing twelve months (to Sep 8, 2026) | $1.74 |

## Valuation models

Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026.

| Model | Role | Value per share | Low | High |
| --- | --- | ---: | ---: | ---: |
| DCF · Perpetuity growth · 5y | primary | $150.13 | $102.20 | $329.07 |
| DCF · Perpetuity growth · 10y | cross check | $159.84 | $110.96 | $339.36 |
| DCF · EBITDA exit · 5y | cross check | $111.83 | $67.94 | $163.89 |
| DCF · EBITDA exit · 10y | cross check | $127.01 | $84.32 | $185.07 |
| P/E · peers | cross check | $70.48 | $55.85 | $137.61 |
| P/E · own history | cross check | $192.73 | $170.93 | $221.75 |
| PEG | sanity check | $81.51 | $81.51 | $81.51 |
| EV/EBITDA · peers | cross check | $81.52 | $60.19 | $126.81 |
| EV/Revenue · peers | cross check | $47.07 | $26.28 | $60.68 |
| Earnings power value | cross check | $72.20 | $62.96 | $85.30 |
| Dividend discount | cross check | $51.56 | $34.04 | $84.30 |

## Insider activity (SEC Form 4)

Past 90 days: 0 open-market buys ($0) and 2 open-market sales ($12.8M); 10b5-1 plan sales included.

| Date | Insider | Relationship | Transaction | Shares | Value |
| --- | --- | --- | --- | ---: | ---: |
| Oct 1, 2026 | Bransten Shelley | Director | Grant / award | 1,111 | $0 |
| Oct 1, 2026 | Johnson Christian B | Director | Grant / award | 1,111 | $0 |
| Sep 11, 2026 | Conroy James Grant | CHIEF EXECUTIVE OFFICER | Tax withholding | 41,372 | $9.5M |
| Sep 14, 2026 | Conroy James Grant | CHIEF EXECUTIVE OFFICER | Open-market sell | 49,205 | $11.3M |
| Sep 11, 2026 | Brinkley Stephen C | PRESIDENT, OPERATIONS | Tax withholding | 6,654 | $1.5M |

## Recent SEC filings

| Filed | Form | What | Filing |
| --- | --- | --- | --- |
| Sep 17, 2026 | 8-K | 5.02 Departure/Election of Directors or Officers; 7.01 Regulation FD Disclosure; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/745732/000074573226000043/rost-20260911.htm |
| Sep 1, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/745732/000074573226000041/rost-20260801.htm |
| Aug 20, 2026 | 8-K | 2.02 Results of Operations (Earnings); 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/745732/000074573226000038/rost-20260820.htm |
| Jun 2, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/745732/000074573226000032/rost-20260502.htm |
| May 27, 2026 | 8-K | 5.07 Submission of Matters to a Shareholder Vote | https://www.sec.gov/Archives/edgar/data/745732/000074573226000027/rost-20260520.htm |

## Superinvestors holding it (latest 13F)

| Manager | Quarter | Shares | Value |
| --- | --- | ---: | ---: |
| Bridgewater | 2026-06-30 | 96,587 | $20.6M |
| Jensen | 2026-06-30 | 16,872 | $3.6M |
| First Eagle | 2026-06-30 | 16,828 | $3.6M |

3 tracked managers in all.

## About

Ross Stores, Inc., through its various subsidiaries, manages a chain of off-price retail establishments focusing on apparel and home goods. These stores operate under two main brand names: Ross Dress for Less and dd's DISCOUNTS. Their product selection primarily includes clothing, accessories, footwear, and household decor. The Ross Dress for Less outlets primarily serve middle-income households, offering merchandise at prices considerably lower than traditional department and specialty stores. Conversely, dd's DISCOUNTS stores cater to moderate-income households, providing products at prices below those typically found in department and discount stores. As of July 5, 2022, the company had approximately 1,950 stores operating across 40 states, the District of Columbia, and Guam. Ross Stores, Inc. was founded in 1957 and is based in Dublin, California.

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Source: https://sweetvaluelab.com/stocks/rost (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.