--- title: Rockwell Automation (ROK) — intrinsic value and fair price canonical: https://sweetvaluelab.com/stocks/rok ticker: ROK as_of: 2026-10-17 sector: Industrials industry: Industrial - Machinery --- # Rockwell Automation (ROK) Rockwell Automation (ROK) closed at $426.23 on Oct 16, 2026, overvalued by 168% vs its model value of $158.79 (from a five-year discounted cash flow). ## Key figures | Figure | Value | | --- | ---: | | Last close | $426.23 (Oct 16, 2026) | | Model value (from a five-year discounted cash flow) | $158.79 | | Price vs model | overvalued by 168% vs model | | Range of that model | $110.02 – $276.36 | | Market value | $47.4B | | P/E (fiscal 2025) | 55.6 | | Net margin (fiscal 2025) | 10.4% | | Free cash flow (fiscal 2025) | $1.4B | | Dividend yield (trailing twelve months) | 1.30% | | Beta | 1.50 | | Cost of capital (WACC) | 10.21% | | Business classification | Mature & Stable (Revenue declining (~-4% recent), Moderate margins (10% net margin), Pays dividends, Highly cyclical earnings) | ## Dividends | Figure | Value | | --- | ---: | | Trailing dividend yield | 1.30% | | Dividends per share, last 12 months | $5.52 | | Dividends / free cash flow (fiscal 2025) | 43.5% | | Raised | 16 years in a row | | Growth over 5 years | 5.2% a year | | Latest payment | $1.38, ex-date Aug 17, 2026, paid Sep 10, 2026 | | Year of payments | Dividends per share | | --- | ---: | | To Aug 13, 2021 | $4.28 | | To Aug 12, 2022 | $4.48 | | To Aug 11, 2023 | $4.72 | | To Aug 12, 2024 | $5.00 | | To Aug 18, 2025 | $5.24 | | Trailing twelve months (to Aug 17, 2026) | $5.52 | ## Valuation models Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026. | Model | Role | Value per share | Low | High | | --- | --- | ---: | ---: | ---: | | DCF · Perpetuity growth · 5y | primary | $158.79 | $110.02 | $276.36 | | DCF · Perpetuity growth · 10y | cross check | $169.60 | $120.88 | $284.65 | | DCF · EBITDA exit · 5y | cross check | $303.68 | $230.86 | $388.74 | | DCF · EBITDA exit · 10y | cross check | $280.77 | $205.65 | $379.05 | | P/E · peers | cross check | $325.29 | $272.54 | $400.77 | | P/E · own history | cross check | $348.11 | $245.71 | $433.77 | | PEG | sanity check | $330.93 | $330.93 | $330.93 | | EV/EBITDA · peers | cross check | $377.80 | $356.43 | $744.83 | | EV/Revenue · peers | cross check | $369.56 | $340.21 | $412.43 | | Earnings power value | cross check | $46.48 | $37.40 | $58.68 | | Dividend discount | cross check | $87.50 | $63.56 | $129.92 | ## Insider activity (SEC Form 4) Past 90 days: 0 open-market buys ($0) and 6 open-market sales ($1.2M); 10b5-1 plan sales included. | Date | Insider | Relationship | Transaction | Shares | Value | | --- | --- | --- | --- | ---: | ---: | | Oct 1, 2026 | Reynolds Jordan Canfield | SVP Lifecycle Services | Grant / award | 246 | $0 | | Oct 1, 2026 | MILLER JOHN M | VP and Chief IP Counsel | Grant / award | 277 | $0 | | Oct 1, 2026 | Woods Isaac | Vice President and Treasurer | Grant / award | 614 | $0 | | Oct 1, 2026 | Riesterer Terry L. | Vice President and Controller | Grant / award | 645 | $0 | | Oct 1, 2026 | Nardecchia Christopher | SVP, Chief Information Officer | Grant / award | 1,533 | $0 | ## Recent SEC filings | Filed | Form | What | Filing | | --- | --- | --- | --- | | Sep 24, 2026 | 8-K | 5.02 Departure/Election of Directors or Officers | https://www.sec.gov/Archives/edgar/data/1024478/000119312526401143/d155858d8k.htm | | Aug 4, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/1024478/000102447826000030/rok-20260630.htm | | Aug 4, 2026 | 8-K | 2.02 Results of Operations (Earnings); 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/1024478/000102447826000028/rok-20260804.htm | | May 5, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/1024478/000102447826000022/rok-20260331.htm | | May 5, 2026 | 8-K | 2.02 Results of Operations (Earnings); 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/1024478/000102447826000020/rok-20260505.htm | ## Superinvestors holding it (latest 13F) | Manager | Quarter | Shares | Value | | --- | --- | ---: | ---: | | Mairs & Power | 2026-06-30 | 257,811 | $127.6M | | Thomas Gayner | 2026-06-30 | 154,900 | $76.7M | | Bridgewater | 2026-06-30 | 18,697 | $9.3M | 3 tracked managers in all. ## About Rockwell Automation, Inc., established in 1903 and headquartered in Milwaukee, Wisconsin, is a global leader in providing industrial automation and digital transformation solutions. The company's operations are segmented into three key areas: Intelligent Devices, Software & Control, and Lifecycle Services. The Intelligent Devices segment offers various hardware products such as drives, motion control systems, safety and sensing equipment, industrial components, and customized configurations. The Software & Control division provides essential control and visualization software and accompanying hardware, information management platforms, digital twin and simulation tools, and network and cybersecurity infrastructure. The Lifecycle Services segment completes its offering with expert consulting, professional implementation, and ongoing connected and maintenance support. Rockwell Automation d… --- Source: https://sweetvaluelab.com/stocks/rok (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.