--- title: Prudential Financial (PRU) — intrinsic value and fair price canonical: https://sweetvaluelab.com/stocks/pru ticker: PRU as_of: 2026-10-17 sector: Financial Services industry: Insurance - Life --- # Prudential Financial (PRU) Prudential Financial (PRU) closed at $115.91 on Oct 16, 2026, overvalued by 105% vs its model value of $56.58 (from the justified price to book). ## Key figures | Figure | Value | | --- | ---: | | Last close | $115.91 (Oct 16, 2026) | | Model value (from the justified price to book) | $56.58 | | Price vs model | overvalued by 105% vs model | | Range of that model | $49.50 – $66.01 | | Market value | $40.0B | | P/E (fiscal 2025) | 11.6 | | Net margin (fiscal 2025) | 5.9% | | Free cash flow (fiscal 2025) | — | | Dividend yield (trailing twelve months) | 4.79% | | Beta | 0.84 | | Cost of capital (WACC) | 8.28% | | Business classification | Dividend Payer (Low/slowing growth (~6% recent), Moderate margins (6% net margin), Strong dividend yield, Highly cyclical earnings) | ## On the stock lists | List | Place | Figure | Page | | --- | ---: | ---: | --- | | Highest dividend yield | #29 | 4.79% | https://sweetvaluelab.com/lists/highest-dividend-yield | | Lowest P/E | #30 | 11.6× | https://sweetvaluelab.com/lists/lowest-pe | ## Dividends | Figure | Value | | --- | ---: | | Trailing dividend yield | 4.79% | | Dividends per share, last 12 months | $5.55 | | Dividends / earnings (fiscal 2025) | 53.9% | | Raised | 12 years in a row | | Growth over 5 years | 4.1% a year | | Latest payment | $1.40, ex-date Aug 25, 2026, paid Sep 10, 2026 | | Year of payments | Dividends per share | | --- | ---: | | To Aug 23, 2021 | $4.55 | | To Aug 22, 2022 | $4.75 | | To Aug 21, 2023 | $4.95 | | To Aug 20, 2024 | $5.15 | | To Aug 19, 2025 | $5.35 | | Trailing twelve months (to Aug 25, 2026) | $5.55 | ## Valuation models Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026. | Model | Role | Value per share | Low | High | | --- | --- | ---: | ---: | ---: | | P/B · justified | primary | $56.58 | $49.50 | $66.01 | | P/E · peers | cross check | $135.36 | $109.79 | $152.69 | | P/E · own history | cross check | $165.82 | $74.62 | $192.88 | | PEG | sanity check | $307.87 | $307.87 | $307.87 | | Dividend discount | cross check | $103.60 | $71.99 | $166.66 | ## Insider activity (SEC Form 4) Past 90 days: 0 open-market buys ($0) and 1 open-market sale ($956,576.5); 10b5-1 plan sales included. | Date | Insider | Relationship | Transaction | Shares | Value | | --- | --- | --- | --- | ---: | ---: | | Sep 10, 2026 | SULLIVAN ANDREW F | Chief Executive Officer | Grant / award | 143 | $16,942.6 | | Sep 10, 2026 | Wolk Joseph J | Director | Grant / award | 21 | $2,488.1 | | Sep 10, 2026 | Wolk Joseph J | Director | Grant / award | 21 | $2,488.1 | | Sep 10, 2026 | TODMAN MICHAEL | Director | Grant / award | 155 | $18,364.4 | | Sep 10, 2026 | TODMAN MICHAEL | Director | Grant / award | 151 | $17,890.5 | ## Recent SEC filings | Filed | Form | What | Filing | | --- | --- | --- | --- | | Oct 15, 2026 | 8-K | 2.02 Results of Operations (Earnings); 7.01 Regulation FD Disclosure; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/1137774/000113777426000210/pru-20261015.htm | | Oct 9, 2026 | 8-K | 7.01 Regulation FD Disclosure; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/1137774/000119312526418407/d11107d8k.htm | | Oct 8, 2026 | 8-K | 7.01 Regulation FD Disclosure; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/1137774/000119312526417354/d44271d8k.htm | | Aug 5, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/1137774/000113777426000176/pru-20260630.htm | | Aug 4, 2026 | 8-K | 2.02 Results of Operations (Earnings); 7.01 Regulation FD Disclosure; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/1137774/000113777426000170/pru-20260804.htm | ## Superinvestors holding it (latest 13F) | Manager | Quarter | Shares | Value | | --- | --- | ---: | ---: | | Bridgewater | 2026-06-30 | 116,719 | $12.6M | 1 tracked managers in all. ## About Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments. The PGIM segment offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its insurance and retirement businesses. The Retirement Strategies segment provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; group annuities and other products; international reinsurance; investment only products; and FlexGuard suite, Fixed annuities, and v… --- Source: https://sweetvaluelab.com/stocks/pru (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.