--- title: Nike (NKE) — intrinsic value and fair price canonical: https://sweetvaluelab.com/stocks/nke ticker: NKE as_of: 2026-10-17 sector: Consumer Cyclical industry: Apparel - Footwear & Accessories --- # Nike (NKE) Nike (NKE) closed at $37.13 on Oct 16, 2026, overvalued by 16% vs its model value of $31.97 (from a five-year discounted cash flow). ## Key figures | Figure | Value | | --- | ---: | | Last close | $37.13 (Oct 16, 2026) | | Model value (from a five-year discounted cash flow) | $31.97 | | Price vs model | overvalued by 16% vs model | | Range of that model | $22.55 – $58.28 | | Market value | $55.1B | | P/E (fiscal 2026) | 17.7 | | Net margin (fiscal 2026) | 6.7% | | Free cash flow (fiscal 2026) | $2.2B | | Dividend yield (trailing twelve months) | 4.42% | | Beta | 1.10 | | Cost of capital (WACC) | 8.82% | | Business classification | Dividend Payer (Revenue declining (~-5% recent), Moderate margins (7% net margin), Strong dividend yield, Highly cyclical earnings) | ## On the stock lists | List | Place | Figure | Page | | --- | ---: | ---: | --- | | Highest dividend yield | #43 | 4.42% | https://sweetvaluelab.com/lists/highest-dividend-yield | | Worst performing this year | #16 | −41.7% | https://sweetvaluelab.com/lists/worst-performing-this-year | ## Dividends | Figure | Value | | --- | ---: | | Trailing dividend yield | 4.42% | | Dividends per share, last 12 months | $1.64 | | Dividends / free cash flow (fiscal 2026) | 110.2% | | Raised | 24 years in a row | | Growth over 5 years | 8.3% a year | | Latest payment | $0.41, ex-date Sep 1, 2026, paid Oct 1, 2026 | | Year of payments | Dividends per share | | --- | ---: | | To Aug 27, 2021 | $1.10 | | To Sep 2, 2022 | $1.22 | | To Sep 1, 2023 | $1.36 | | To Sep 3, 2024 | $1.48 | | To Sep 2, 2025 | $1.60 | | Trailing twelve months (to Sep 1, 2026) | $1.64 | ## Valuation models Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026. | Model | Role | Value per share | Low | High | | --- | --- | ---: | ---: | ---: | | DCF · Perpetuity growth · 5y | primary | $31.97 | $22.55 | $58.28 | | DCF · Perpetuity growth · 10y | cross check | $34.58 | $24.85 | $61.27 | | DCF · EBITDA exit · 5y | cross check | $37.25 | $26.36 | $50.07 | | DCF · EBITDA exit · 10y | cross check | $38.90 | $27.70 | $53.84 | | P/E · peers | cross check | $31.74 | $25.06 | $34.48 | | P/E · own history | cross check | $49.57 | $36.12 | $55.89 | | PEG | sanity check | $14.92 | $14.92 | $14.92 | | EV/EBITDA · peers | cross check | $33.41 | $29.00 | $44.29 | | EV/Revenue · peers | cross check | $50.82 | $43.76 | $75.15 | | Earnings power value | cross check | $32.71 | $27.92 | $39.47 | | Dividend discount | cross check | $39.69 | $28.14 | $56.44 | ## Insider activity (SEC Form 4) Past 90 days: 0 open-market buys ($0) and 3 open-market sales ($371,238.8); 10b5-1 plan sales included. | Date | Insider | Relationship | Transaction | Shares | Value | | --- | --- | --- | --- | ---: | ---: | | Oct 14, 2026 | Hill Elliott | PRESIDENT & CEO | Tax withholding | 5,635 | $199,084.6 | | Sep 15, 2026 | Arnault Alexandre | Director | Grant / award | 5,171 | $0 | | Sep 9, 2026 | McCartney Philip | EVP: CHIEF INN,PROD&DSG OFCR | Open-market sell (10b5-1 plan) | 2,559 | $96,192.8 | | Sep 9, 2026 | Leinwand Robert | EVP: Chief Legal Officer | Open-market sell (10b5-1 plan) | 3,646 | $137,053.1 | | Sep 9, 2026 | Alagirisamy Venkatesh | EVP: CHIEF OPERATING OFFICER | Open-market sell (10b5-1 plan) | 3,671 | $137,992.9 | ## Recent SEC filings | Filed | Form | What | Filing | | --- | --- | --- | --- | | Oct 2, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/320187/000032018726000193/nke-20260831.htm | | Oct 1, 2026 | 8-K | 2.02 Results of Operations (Earnings); 2.05 Costs of Exit or Disposal; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/320187/000032018726000184/nke-20261001.htm | | Sep 16, 2026 | 8-K | 5.02 Departure/Election of Directors or Officers; 7.01 Regulation FD Disclosure; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/320187/000032018726000170/nke-20260915.htm | | Sep 10, 2026 | 8-K | 5.02 Departure/Election of Directors or Officers; 5.07 Submission of Matters to a Shareholder Vote; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/320187/000032018726000143/nke-20260908.htm | | Aug 10, 2026 | 8-K | 5.02 Departure/Election of Directors or Officers | https://www.sec.gov/Archives/edgar/data/320187/000032018726000112/nke-20260804.htm | ## Superinvestors holding it (latest 13F) | Manager | Quarter | Shares | Value | | --- | --- | ---: | ---: | | Bill Nygren | 2026-06-30 | 14,403,570 | $591.3M | | Thomas Gayner | 2026-06-30 | 447,400 | $18.4M | | Robert Olstein | 2026-03-31 | 107,000 | $5.7M | | Hillman Capital | 2026-06-30 | 78,213 | $3.2M | 7 tracked managers in all. ## About NIKE, Inc., through its various subsidiaries, operates as a global enterprise focused on the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories for all ages and genders. Beyond its primary offerings, the company provides a range of athletic and casual footwear, clothing, and accessories under the notable Jumpman trademark. It also distributes a variety of casual sneakers, apparel, and accessories, featuring well-known brands like Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell. Under the NIKE brand itself, the company supplies a comprehensive line of performance sports gear and accessories, such as bags, socks, sports balls, eyewear, timepieces, digital devices, bats, gloves, and protective equipment. Additionally, NIKE sells various plastic products to other manufacturers. The company also markets sportswear ador… --- Source: https://sweetvaluelab.com/stocks/nke (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.