---
title: Coca-Cola (KO) — intrinsic value and fair price
canonical: https://sweetvaluelab.com/stocks/ko
ticker: KO
as_of: 2026-10-17
sector: Consumer Defensive
industry: Beverages - Non-Alcoholic
---
# Coca-Cola (KO)

Coca-Cola (KO) closed at $93.90 on Oct 16, 2026, overvalued by 76% vs its model value of $53.45 (from a five-year discounted cash flow).

## Key figures

| Figure | Value |
| --- | ---: |
| Last close | $93.90 (Oct 16, 2026) |
| Model value (from a five-year discounted cash flow) | $53.45 |
| Price vs model | overvalued by 76% vs model |
| Range of that model | $30.58 – $166.00 |
| Market value | $404.0B |
| P/E (fiscal 2025) | 30.9 |
| Net margin (fiscal 2025) | 27.3% |
| Free cash flow (fiscal 2025) | $5.3B |
| Dividend yield (trailing twelve months) | 2.24% |
| Beta | 0.32 |
| Cost of capital (WACC) | 7.02% |
| Business classification | Dividend Payer (Low/slowing growth (~2% recent), High profitability (27% net margin), Pays dividends, Highly cyclical earnings) |

## On the stock lists

| List | Place | Figure | Page |
| --- | ---: | ---: | --- |
| Largest companies | #27 | $404.0B | https://sweetvaluelab.com/lists/largest-companies |
| Near 52-week highs | #14 | 0.0% | https://sweetvaluelab.com/lists/near-52-week-highs |
| Dividend growth streaks | #1 | 55+ years | https://sweetvaluelab.com/lists/dividend-growth-streaks |

## Dividends

| Figure | Value |
| --- | ---: |
| Trailing dividend yield | 2.24% |
| Dividends per share, last 12 months | $2.10 |
| Dividends / free cash flow (fiscal 2025) | 165.8% |
| Raised | 55+ years in a row |
| Growth over 5 years | 4.7% a year |
| Latest payment | $0.53, ex-date Sep 15, 2026, paid Oct 1, 2026 |

| Year of payments | Dividends per share |
| --- | ---: |
| To Sep 14, 2021 | $1.67 |
| To Sep 15, 2022 | $1.74 |
| To Sep 14, 2023 | $1.82 |
| To Sep 13, 2024 | $1.92 |
| To Sep 15, 2025 | $2.02 |
| Trailing twelve months (to Sep 15, 2026) | $2.10 |

## Valuation models

Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026.

| Model | Role | Value per share | Low | High |
| --- | --- | ---: | ---: | ---: |
| DCF · Perpetuity growth · 5y | primary | $53.45 | $30.58 | $166.00 |
| DCF · Perpetuity growth · 10y | cross check | $56.00 | $33.29 | $166.00 |
| DCF · EBITDA exit · 5y | cross check | $73.05 | $55.25 | $93.91 |
| DCF · EBITDA exit · 10y | cross check | $72.57 | $52.29 | $99.28 |
| P/E · peers | cross check | $94.26 | $51.42 | $135.81 |
| P/E · own history | cross check | $87.28 | $82.19 | $90.52 |
| PEG | sanity check | $31.43 | $31.43 | $31.43 |
| EV/EBITDA · peers | cross check | $65.07 | $28.40 | $103.12 |
| EV/Revenue · peers | cross check | $46.80 | $20.56 | $70.94 |
| Earnings power value | cross check | $20.03 | $15.07 | $27.69 |
| Dividend discount | cross check | $49.76 | $32.20 | $93.19 |

## Insider activity (SEC Form 4)

Past 90 days: 0 open-market buys ($0) and 12 open-market sales ($87.9M); 10b5-1 plan sales included.

| Date | Insider | Relationship | Transaction | Shares | Value |
| --- | --- | --- | --- | ---: | ---: |
| Aug 20, 2026 | Pietracci Bruno | Other | Option/RSU exercise | 41,365 | $2.5M |
| Aug 20, 2026 | Pietracci Bruno | Other | Open-market sell | 41,365 | $3.8M |
| Aug 20, 2026 | Pietracci Bruno | Other | Option/RSU exercise | 40,754 | $2.4M |
| Aug 20, 2026 | Pietracci Bruno | Other | Open-market sell | 40,754 | $3.7M |
| Aug 20, 2026 | Pietracci Bruno | Other | Option/RSU exercise | 29,246 | $1.8M |

## Recent SEC filings

| Filed | Form | What | Filing |
| --- | --- | --- | --- |
| Jul 29, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/21344/000162828026050503/ko-20260703.htm |
| Jul 28, 2026 | 8-K | 2.02 Results of Operations (Earnings); 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/21344/000162828026049922/ko-20260728.htm |
| Jul 16, 2026 | 8-K | 8.01 Other Events | https://www.sec.gov/Archives/edgar/data/21344/000162828026048466/ko-20260716.htm |
| Jun 25, 2026 | 8-K | 5.02 Departure/Election of Directors or Officers; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/21344/000155278126000366/e26287_ko-8k.htm |
| May 1, 2026 | 8-K | 5.07 Submission of Matters to a Shareholder Vote | https://www.sec.gov/Archives/edgar/data/21344/000162828026029230/ko-20260429.htm |

## Superinvestors holding it (latest 13F)

| Manager | Quarter | Shares | Value |
| --- | --- | ---: | ---: |
| Buffett | 2026-06-30 | 400,000,000 | $32.5B |
| Yacktman | 2026-06-30 | 2,127,657 | $172.9M |
| Lee Ainslie | 2026-06-30 | 2,006,974 | $163.1M |
| Bridgewater | 2026-06-30 | 225,480 | $18.3M |

11 tracked managers in all.

## About

The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers comprising restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta, Sprite, Simply, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau v…

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Source: https://sweetvaluelab.com/stocks/ko (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.