---
title: Hasbro (HAS) — intrinsic value and fair price
canonical: https://sweetvaluelab.com/stocks/has
ticker: HAS
as_of: 2026-10-17
sector: Consumer Cyclical
industry: Leisure
---
# Hasbro (HAS)

Hasbro (HAS) closed at $98.76 on Oct 16, 2026, overvalued by 352% vs its model value of $21.84 (from its peers' median EV/Revenue).

## Key figures

| Figure | Value |
| --- | ---: |
| Last close | $98.76 (Oct 16, 2026) |
| Model value (from its peers' median EV/Revenue) | $21.84 |
| Price vs model | overvalued by 352% vs model |
| Range of that model | $21.84 – $47.40 |
| Market value | $13.9B |
| P/E (fiscal 2025) | — |
| Net margin (fiscal 2025) | -6.9% |
| Free cash flow (fiscal 2025) | $829.9M |
| Dividend yield (trailing twelve months) | 2.84% |
| Beta | 0.44 |
| Cost of capital (WACC) | 6.98% |
| Business classification | Dividend Payer (Revenue declining (~-3% recent), Currently unprofitable, Pays dividends, Highly cyclical earnings, High leverage (D/E 5.8x), Strong FCF yield (6.0%)) |

## Dividends

| Figure | Value |
| --- | ---: |
| Trailing dividend yield | 2.84% |
| Dividends per share, last 12 months | $2.80 |
| Dividends / free cash flow (fiscal 2025) | 47.3% |
| Raised | — |
| Growth over 5 years | 0.6% a year |
| Latest payment | $0.70, ex-date Aug 19, 2026, paid Sep 2, 2026 |

| Year of payments | Dividends per share |
| --- | ---: |
| To Jul 30, 2021 | $2.72 |
| To Jul 29, 2022 | $2.76 |
| To Jul 31, 2023 | $2.80 |
| To Aug 21, 2024 | $2.80 |
| To Aug 20, 2025 | $2.80 |
| Trailing twelve months (to Aug 19, 2026) | $2.80 |

## Valuation models

Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026.

| Model | Role | Value per share | Low | High |
| --- | --- | ---: | ---: | ---: |
| DCF · Perpetuity growth · 5y | primary | $0.00 | $0.00 | $0.00 |
| DCF · Perpetuity growth · 10y | cross check | $0.00 | $0.00 | $0.00 |
| DCF · EBITDA exit · 5y | cross check | $0.00 | $0.44 | $0.44 |
| DCF · EBITDA exit · 10y | cross check | $0.00 | $0.97 | $0.97 |
| EV/EBITDA · peers | cross check | $0.00 | $0.00 | $3.23 |
| EV/Revenue · peers | cross check | $21.84 | $0.00 | $47.40 |
| Earnings power value | cross check | $0.00 | $0.00 | $0.00 |
| Dividend discount | cross check | $0.00 | $0.00 | $0.00 |

## Insider activity (SEC Form 4)

Past 90 days: 0 open-market buys ($0) and 10 open-market sales ($6.9M); 10b5-1 plan sales included.

| Date | Insider | Relationship | Transaction | Shares | Value |
| --- | --- | --- | --- | ---: | ---: |
| Sep 30, 2026 | Gersh Lisa | Director | Grant / award | 744 | $65,233.9 |
| Sep 30, 2026 | Bowser Douglas S | Director | Grant / award | 398 | $34,896.6 |
| Sep 30, 2026 | Stoddart Richard S | Director, Other | Grant / award | 136 | $11,924.5 |
| Aug 26, 2026 | Hamren Elizabeth | Director | Bona fide gift | 1,500 | — |
| Aug 31, 2026 | Barbacovi Holly | Chief People Officer | Open-market sell | 5,057 | $476,369.4 |

## Recent SEC filings

| Filed | Form | What | Filing |
| --- | --- | --- | --- |
| Jul 30, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/46080/000004608026000050/has-20260628.htm |
| Jul 27, 2026 | 8-K | 5.02 Departure/Election of Directors or Officers; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/46080/000004608026000047/has-20260727.htm |
| Jul 21, 2026 | 8-K | 2.02 Results of Operations (Earnings); 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/46080/000004608026000044/has-20260721.htm |
| Jun 15, 2026 | 8-K | 5.07 Submission of Matters to a Shareholder Vote | https://www.sec.gov/Archives/edgar/data/46080/000004608026000034/has-20260611.htm |
| May 20, 2026 | 8-K | 2.02 Results of Operations (Earnings); 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/46080/000004608026000029/has-20260520.htm |

## Superinvestors holding it (latest 13F)

| Manager | Quarter | Shares | Value |
| --- | --- | ---: | ---: |
| Viking Global | 2026-06-30 | 3,107,195 | $256.6M |
| Bridgewater | 2026-06-30 | 251,786 | $20.8M |

2 tracked managers in all.

## About

Hasbro, Inc., alongside its various subsidiaries, operates as a global leader in the play and entertainment industry. Its Consumer Products segment focuses on the procurement, marketing, and global distribution of toys and games. This division further amplifies its brands by out-licensing trademarks, characters, and intellectual property rights to third parties, enabling the creation and sale of a diverse range of branded consumer goods, such as apparel and toys. Its extensive product catalog encompasses action figures, arts and crafts supplies, fashion dolls and other figurines, playsets, preschool toys, plush items, sports-action blasters and accessories, toy vehicles, and specialty play items, in addition to various traditional games. The company also offers licensed merchandise spanning apparel, publishing, home goods, electronics, and toy products. Through its Wizards of the Coast a…

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Source: https://sweetvaluelab.com/stocks/has (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.