---
title: Alphabet (Class A) (GOOGL) — intrinsic value and fair price
canonical: https://sweetvaluelab.com/stocks/googl
ticker: GOOGL
as_of: 2026-10-17
sector: Communication Services
industry: Internet Content & Information
---
# Alphabet (Class A) (GOOGL)

Alphabet (Class A) (GOOGL) closed at $340.59 on Oct 16, 2026, overvalued by 51% vs its model value of $225.26 (from a five-year discounted cash flow).

## Key figures

| Figure | Value |
| --- | ---: |
| Last close | $340.59 (Oct 16, 2026) |
| Model value (from a five-year discounted cash flow) | $225.26 |
| Price vs model | overvalued by 51% vs model |
| Range of that model | $153.54 – $429.60 |
| Market value | $4.1T |
| P/E (fiscal 2025) | 31.5 |
| Net margin (fiscal 2025) | 32.8% |
| Free cash flow (fiscal 2025) | $73.3B |
| Dividend yield (trailing twelve months) | 0.25% |
| Beta | 1.21 |
| Cost of capital (WACC) | 9.74% |
| Business classification | Profitable Growth (Moderate growth (~14% recent), High profitability (33% net margin), Highly cyclical earnings) |

## On the stock lists

| List | Place | Figure | Page |
| --- | ---: | ---: | --- |
| Largest companies | #3 | $4.1T | https://sweetvaluelab.com/lists/largest-companies |

## Dividends

| Figure | Value |
| --- | ---: |
| Trailing dividend yield | 0.25% |
| Dividends per share, last 12 months | $0.86 |
| Dividends / free cash flow (fiscal 2025) | 13.7% |
| Raised | 1+ years in a row |
| Growth over 1 years | 4.9% a year |
| Latest payment | $0.22, ex-date Sep 4, 2026, paid Sep 14, 2026 |

| Year of payments | Dividends per share |
| --- | ---: |
| To Sep 8, 2025 | $0.82 |
| Trailing twelve months (to Sep 4, 2026) | $0.86 |

## Valuation models

Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026.

| Model | Role | Value per share | Low | High |
| --- | --- | ---: | ---: | ---: |
| DCF · Perpetuity growth · 5y | primary | $225.26 | $153.54 | $429.60 |
| DCF · Perpetuity growth · 10y | cross check | $287.92 | $197.11 | $544.09 |
| DCF · EBITDA exit · 5y | cross check | $424.87 | $311.02 | $558.46 |
| DCF · EBITDA exit · 10y | cross check | $477.89 | $335.15 | $667.15 |
| P/E · peers | cross check | $425.07 | $370.82 | $701.09 |
| P/E · own history | cross check | $423.86 | $348.50 | $479.90 |
| PEG | sanity check | $392.87 | $392.87 | $392.87 |
| EV/EBITDA · peers | cross check | $261.66 | $253.16 | $311.49 |
| EV/Revenue · peers | cross check | $265.18 | $129.60 | $408.98 |
| Earnings power value | cross check | $54.02 | $46.49 | $64.28 |
| Dividend discount | cross check | $14.89 | $10.38 | $23.85 |

## Insider activity (SEC Form 4)

Past 90 days: 0 open-market buys ($0) and 1 open-market sale ($28,257.4); 10b5-1 plan sales included.

| Date | Insider | Relationship | Transaction | Shares | Value |
| --- | --- | --- | --- | ---: | ---: |
| Oct 13, 2026 | Shriram Kavitark Ram | Director | Bona fide gift | 86,550 | $0 |
| Oct 13, 2026 | Shriram Kavitark Ram | Director | Bona fide gift | 86,550 | $0 |
| Oct 13, 2026 | Shriram Kavitark Ram | Director | Bona fide gift | 197,600 | $0 |
| Oct 13, 2026 | Shriram Kavitark Ram | Director | Bona fide gift | 199,100 | $0 |
| Oct 13, 2026 | Shriram Kavitark Ram | Director | Bona fide gift | 86,550 | $0 |

## Superinvestors holding it (latest 13F)

| Manager | Quarter | Shares | Value |
| --- | --- | ---: | ---: |
| Buffett | 2026-06-30 | 78,791,167 | $28.2B |
| Dodge & Cox | 2026-06-30 | 10,658,860 | $3.8B |
| Bill Nygren | 2026-06-30 | 6,264,999 | $2.2B |
| Chase Coleman | 2026-06-30 | 5,805,687 | $2.1B |

39 tracked managers in all.

## About

Alphabet Inc. provides a diverse range of products and digital platforms to consumers across multiple global regions, including North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. The company's operations are organized into three primary divisions: Google Services, Google Cloud, and "Other Bets." The Google Services segment delivers core offerings such as its advertising solutions, the Android operating system, the Chrome browser, and various hardware. It also features popular applications like Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. This division further handles the sale of applications, in-app purchases, and digital content via the Google Play store, alongside marketing devices such as Fitbit wearables, Google Nest smart home products, Pixel smartphones, and other proprietary hardware. It also provides non-advertisi…

---

Source: https://sweetvaluelab.com/stocks/googl (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.