---
title: Alphabet (Class C) (GOOG) — intrinsic value and fair price
canonical: https://sweetvaluelab.com/stocks/goog
ticker: GOOG
as_of: 2026-10-17
sector: Communication Services
industry: Internet Content & Information
---
# Alphabet (Class C) (GOOG)

Alphabet (Class C) (GOOG) closed at $336.91 on Oct 16, 2026, overvalued by 49% vs its model value of $226.58 (from a five-year discounted cash flow).

## Key figures

| Figure | Value |
| --- | ---: |
| Last close | $336.91 (Oct 16, 2026) |
| Model value (from a five-year discounted cash flow) | $226.58 |
| Price vs model | overvalued by 49% vs model |
| Range of that model | $154.14 – $434.47 |
| Market value | $4.1T |
| P/E (fiscal 2025) | 31.2 |
| Net margin (fiscal 2025) | 32.8% |
| Free cash flow (fiscal 2025) | $73.3B |
| Dividend yield (trailing twelve months) | 0.26% |
| Beta | 1.20 |
| Cost of capital (WACC) | 9.70% |
| Business classification | Profitable Growth (Moderate growth (~14% recent), High profitability (33% net margin), Highly cyclical earnings) |

## Dividends

| Figure | Value |
| --- | ---: |
| Trailing dividend yield | 0.26% |
| Dividends per share, last 12 months | $0.86 |
| Dividends / free cash flow (fiscal 2025) | 13.7% |
| Raised | 1+ years in a row |
| Growth over 1 years | 4.9% a year |
| Latest payment | $0.22, ex-date Sep 4, 2026, paid Sep 14, 2026 |

| Year of payments | Dividends per share |
| --- | ---: |
| To Sep 8, 2025 | $0.82 |
| Trailing twelve months (to Sep 4, 2026) | $0.86 |

## Valuation models

Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026.

| Model | Role | Value per share | Low | High |
| --- | --- | ---: | ---: | ---: |
| DCF · Perpetuity growth · 5y | primary | $226.58 | $154.14 | $434.47 |
| DCF · Perpetuity growth · 10y | cross check | $290.16 | $198.22 | $551.42 |
| DCF · EBITDA exit · 5y | cross check | $425.46 | $311.43 | $559.26 |
| DCF · EBITDA exit · 10y | cross check | $480.10 | $336.61 | $670.37 |
| P/E · peers | cross check | $425.04 | $370.80 | $701.07 |
| P/E · own history | cross check | $427.16 | $349.20 | $482.40 |
| PEG | sanity check | $392.86 | $392.86 | $392.86 |
| EV/EBITDA · peers | cross check | $261.66 | $253.16 | $311.49 |
| EV/Revenue · peers | cross check | $265.18 | $129.60 | $408.98 |
| Earnings power value | cross check | $54.22 | $46.65 | $64.57 |
| Dividend discount | cross check | $14.98 | $10.43 | $24.06 |

## Insider activity (SEC Form 4)

No open-market insider buys or sales filed in the past 90 days.

## Recent SEC filings

| Filed | Form | What | Filing |
| --- | --- | --- | --- |
| Aug 10, 2026 | 8-K | 8.01 Other Events; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/1652044/000119312526342390/d171253d8k.htm |
| Aug 6, 2026 | 424B5 | Prospectus supplement | https://www.sec.gov/Archives/edgar/data/1652044/000119312526336853/d140593d424b5.htm |
| Aug 6, 2026 | 424B5 | Prospectus supplement | https://www.sec.gov/Archives/edgar/data/1652044/000119312526336798/d32286d424b5.htm |
| Jul 23, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/1652044/000165204426000071/goog-20260630.htm |
| Jul 23, 2026 | S-8 | Employee stock plan registration | https://www.sec.gov/Archives/edgar/data/1652044/000119312526312805/d60612ds8.htm |

## Superinvestors holding it (latest 13F)

| Manager | Quarter | Shares | Value |
| --- | --- | ---: | ---: |
| Buffett | 2026-06-30 | 27,188,433 | $9.6B |
| Dodge & Cox | 2026-06-30 | 11,961,097 | $4.2B |
| Chris Hohn | 2026-06-30 | 9,938,819 | $3.5B |
| First Eagle | 2026-06-30 | 7,316,252 | $2.6B |

35 tracked managers in all.

## About

Alphabet Inc. operates globally, providing a wide array of products and digital platforms to customers across the United States, Europe, the Middle East, Africa, the Asia-Pacific region, Canada, and Latin America. The company's business is organized into three primary segments: Google Services, Google Cloud, and Other Bets. The Google Services division delivers a broad spectrum of consumer-facing offerings, which include its advertising products, the Android operating system, Chrome browser, various hardware devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search functionality, and YouTube. This segment also generates revenue through the sale of applications, in-app purchases, and digital content via Google Play and YouTube, alongside device sales and consumer subscriptions for YouTube services. Conversely, the Google Cloud segment furnishes enterprise-grade solutio…

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Source: https://sweetvaluelab.com/stocks/goog (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.