--- title: Generac (GNRC) — intrinsic value and fair price canonical: https://sweetvaluelab.com/stocks/gnrc ticker: GNRC as_of: 2026-10-17 sector: Industrials industry: Industrial - Machinery --- # Generac (GNRC) Generac (GNRC) closed at $192.68 on Oct 16, 2026, overvalued by 52% vs its model value of $126.55 (from a five-year discounted cash flow). ## Key figures | Figure | Value | | --- | ---: | | Last close | $192.68 (Oct 16, 2026) | | Model value (from a five-year discounted cash flow) | $126.55 | | Price vs model | overvalued by 52% vs model | | Range of that model | $89.86 – $202.88 | | Market value | $11.4B | | P/E (fiscal 2025) | 71.6 | | Net margin (fiscal 2025) | 3.8% | | Free cash flow (fiscal 2025) | $268.1M | | Dividend yield (trailing twelve months) | 0.00% | | Beta | 1.92 | | Cost of capital (WACC) | 11.05% | | Business classification | Cyclical (Low/slowing growth (~2% recent), Thin margins (3.8% net margin), Highly cyclical earnings) | ## Valuation models Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026. | Model | Role | Value per share | Low | High | | --- | --- | ---: | ---: | ---: | | DCF · Perpetuity growth · 5y | primary | $126.55 | $89.86 | $202.88 | | DCF · Perpetuity growth · 10y | cross check | $151.34 | $109.07 | $238.29 | | DCF · EBITDA exit · 5y | cross check | $344.51 | $259.25 | $444.10 | | DCF · EBITDA exit · 10y | cross check | $336.45 | $240.73 | $462.03 | | P/E · peers | cross check | $176.45 | $120.76 | $216.71 | | P/E · own history | cross check | $200.49 | $144.53 | $298.62 | | PEG | sanity check | $241.72 | $241.72 | $241.72 | | EV/EBITDA · peers | cross check | $235.76 | $111.90 | $472.62 | | EV/Revenue · peers | cross check | $304.63 | $153.28 | $550.98 | | Earnings power value | cross check | $55.81 | $47.29 | $67.00 | | Dividend discount | cross check | $0.00 | $0.00 | $0.00 | ## Insider activity (SEC Form 4) Past 90 days: 0 open-market buys ($0) and 20 open-market sales ($2.7M); 10b5-1 plan sales included. | Date | Insider | Relationship | Transaction | Shares | Value | | --- | --- | --- | --- | ---: | ---: | | Oct 6, 2026 | Taffe Norman P | President Generac Home | Option/RSU exercise (10b5-1 plan) | 150 | $0 | | Oct 5, 2026 | Taffe Norman P | President Generac Home | Option/RSU exercise (10b5-1 plan) | 100 | $0 | | Oct 6, 2026 | Taffe Norman P | President Generac Home | Open-market sell (10b5-1 plan) | 150 | $33,000 | | Oct 6, 2026 | Taffe Norman P | President Generac Home | Option/RSU exercise (10b5-1 plan) | 150 | $17,931 | | Oct 5, 2026 | Taffe Norman P | President Generac Home | Open-market sell (10b5-1 plan) | 100 | $21,546 | ## Recent SEC filings | Filed | Form | What | Filing | | --- | --- | --- | --- | | Sep 16, 2026 | 8-K | 1.01 Entry into a Material Agreement; 3.02 Unregistered Sale of Equity; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/1474735/000143774926030550/gnrc20260915_8k.htm | | Aug 4, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/1474735/000143774926025669/gnrc20260630_10q.htm | | Jul 29, 2026 | 8-K | 2.02 Results of Operations (Earnings); 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/1474735/000143774926024731/gnrc20260728_8k.htm | | Jun 12, 2026 | 8-K | 5.07 Submission of Matters to a Shareholder Vote | https://www.sec.gov/Archives/edgar/data/1474735/000143774926020488/gnrc20260612_8k.htm | | May 5, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/1474735/000143774926014882/gnrc20260331_10q.htm | ## Superinvestors holding it (latest 13F) | Manager | Quarter | Shares | Value | | --- | --- | ---: | ---: | | John Rogers | 2026-06-30 | 997,951 | $292.2M | | Mairs & Power | 2026-06-30 | 93,395 | $27.3M | | David Katz | 2026-09-30 | 108,756 | $22.5M | | Arnold Van Den Berg | 2026-06-30 | 22,318 | $6.5M | 7 tracked managers in all. ## About Generac Holdings Inc. specializes in the engineering, manufacturing, and global distribution of diverse power generation systems, energy storage solutions, and related electrical products. The company caters to residential users, light commercial enterprises, and industrial sectors worldwide. At its core, Generac produces vital components such as engines, alternators, batteries, advanced electronic controls, and robust steel enclosures. For homeowners, the company provides a range of automatic standby generators, from 7.5kW up to 150kW, including air-cooled models (7.5kW-26kW) and more powerful liquid-cooled units (22kW-150kW). Many of these residential systems are compatible with Mobile Link, a remote monitoring platform. Generac also offers portable generators, spanning outputs from 800W to 17.5kW, alongside an extensive catalog of outdoor power equipment like trimmers, mowers, log spl… --- Source: https://sweetvaluelab.com/stocks/gnrc (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.