---
title: Gen Digital (GEN) — intrinsic value and fair price
canonical: https://sweetvaluelab.com/stocks/gen
ticker: GEN
as_of: 2026-10-17
sector: Technology
industry: Software - Infrastructure
---
# Gen Digital (GEN)

Gen Digital (GEN) closed at $24.16 on Oct 16, 2026, undervalued by 57% vs its model value of $55.96 (from a five-year discounted cash flow).

## Key figures

| Figure | Value |
| --- | ---: |
| Last close | $24.16 (Oct 16, 2026) |
| Model value (from a five-year discounted cash flow) | $55.96 |
| Price vs model | undervalued by 57% vs model |
| Range of that model | $33.50 – $132.73 |
| Market value | $14.5B |
| P/E (fiscal 2026) | 15.4 |
| Net margin (fiscal 2026) | 19.5% |
| Free cash flow (fiscal 2026) | $1.5B |
| Dividend yield (trailing twelve months) | 2.07% |
| Beta | 1.26 |
| Cost of capital (WACC) | 7.96% |
| Business classification | Dividend Payer (Moderate growth (~15% recent), Moderate margins (19% net margin), Pays dividends, Highly cyclical earnings, High leverage (D/E 3.1x), Strong FCF yield (10.5%)) |

## On the stock lists

| List | Place | Figure | Page |
| --- | ---: | ---: | --- |
| Highest free cash flow yield | #28 | 10.5% | https://sweetvaluelab.com/lists/highest-free-cash-flow-yield |

## Dividends

| Figure | Value |
| --- | ---: |
| Trailing dividend yield | 2.07% |
| Dividends per share, last 12 months | $0.50 |
| Dividends / free cash flow (fiscal 2026) | 20.5% |
| Raised | — |
| Growth over 5 years | 0.0% a year |
| Latest payment | $0.125, ex-date Aug 17, 2026, paid Sep 9, 2026 |

| Year of payments | Dividends per share |
| --- | ---: |
| To Aug 20, 2021 | $0.50 |
| To Aug 19, 2022 | $0.50 |
| To Aug 18, 2023 | $0.50 |
| To Aug 19, 2024 | $0.50 |
| To Aug 18, 2025 | $0.50 |
| Trailing twelve months (to Aug 17, 2026) | $0.50 |

## Valuation models

Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026.

| Model | Role | Value per share | Low | High |
| --- | --- | ---: | ---: | ---: |
| DCF · Perpetuity growth · 5y | primary | $55.96 | $33.50 | $132.73 |
| DCF · Perpetuity growth · 10y | cross check | $62.98 | $39.20 | $142.96 |
| DCF · EBITDA exit · 5y | cross check | $69.07 | $49.30 | $92.28 |
| DCF · EBITDA exit · 10y | cross check | $74.39 | $51.75 | $104.31 |
| P/E · peers | cross check | $72.65 | $64.97 | $93.67 |
| P/E · own history | cross check | $43.04 | $32.73 | $61.96 |
| PEG | sanity check | $82.75 | $82.75 | $82.75 |
| EV/EBITDA · peers | cross check | $82.10 | $59.55 | $98.77 |
| EV/Revenue · peers | cross check | $74.94 | $68.48 | $135.61 |
| Earnings power value | cross check | $0.00 | $0.00 | $0.00 |
| Dividend discount | cross check | $7.75 | $5.61 | $11.59 |

## Insider activity (SEC Form 4)

Past 90 days: 0 open-market buys ($0) and 7 open-market sales ($16.4M); 10b5-1 plan sales included.

| Date | Insider | Relationship | Transaction | Shares | Value |
| --- | --- | --- | --- | ---: | ---: |
| Oct 6, 2026 | Hoskins Roche L Talbott | Director | Grant / award | 2,030 | $46,284 |
| Oct 6, 2026 | Hoskins Roche L Talbott | Director | Grant / award | 10,966 | $0 |
| Sep 9, 2026 | Vlcek Ondrej | Director | Grant / award | 9,072 | $0 |
| Sep 9, 2026 | Vlcek Ondrej | Director | Tax withholding | 2,647 | $78,774.7 |
| Sep 9, 2026 | Smith Sherrese M | Director | Grant / award | 9,072 | $0 |

## Recent SEC filings

| Filed | Form | What | Filing |
| --- | --- | --- | --- |
| Oct 9, 2026 | 8-K | 5.02 Departure/Election of Directors or Officers; 7.01 Regulation FD Disclosure; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/849399/000084939926000079/gen-20261006.htm |
| Sep 28, 2026 | 8-K | 7.01 Regulation FD Disclosure; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/849399/000084939926000071/gen-20260928.htm |
| Sep 11, 2026 | 8-K | 5.07 Submission of Matters to a Shareholder Vote | https://www.sec.gov/Archives/edgar/data/849399/000084939926000053/gen-20260909.htm |
| Aug 28, 2026 | DEFA14A | Additional proxy materials | https://www.sec.gov/Archives/edgar/data/849399/000084939926000045/supplementalproxy82726draft.htm |
| Aug 7, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/849399/000084939926000031/gen-20260703.htm |

## About

Gen Digital Inc. delivers a wide array of cyber safety solutions for individual users across the globe, with operations spanning the United States, Canada, Latin America, Europe, the Middle East, Africa, the Asia Pacific region, and Japan. Its flagship offering, Norton 360, is a subscription-based, all-in-one cyber protection platform safeguarding PCs, Macs, and mobile devices from a wide spectrum of online dangers like malware, viruses, ransomware, and adware. The company also offers Norton and LifeLock's identity theft protection, which includes proactive monitoring, timely alerts, and professional restoration assistance should identity fraud occur. To bolster online privacy and security, its Norton Secure VPN creates an encrypted tunnel for data, ensuring anonymity. The Privacy Monitor Assistant provides a specialized service where experts assist users in removing their personal data…

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Source: https://sweetvaluelab.com/stocks/gen (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.