---
title: Estée Lauder (EL) — intrinsic value and fair price
canonical: https://sweetvaluelab.com/stocks/el
ticker: EL
as_of: 2026-10-17
sector: Consumer Defensive
industry: Household & Personal Products
---
# Estée Lauder (EL)

Estée Lauder (EL) closed at $104.54 on Oct 16, 2026, overvalued by 1731% vs its model value of $5.71 (from a five-year discounted cash flow).

## Key figures

| Figure | Value |
| --- | ---: |
| Last close | $104.54 (Oct 16, 2026) |
| Model value (from a five-year discounted cash flow) | $5.71 |
| Price vs model | overvalued by 1731% vs model |
| Range of that model | $0.76 – $21.16 |
| Market value | $37.9B |
| P/E (fiscal 2026) | 209.1 |
| Net margin (fiscal 2026) | 1.2% |
| Free cash flow (fiscal 2026) | $1.3B |
| Dividend yield (trailing twelve months) | 1.34% |
| Beta | 1.27 |
| Cost of capital (WACC) | 8.81% |
| Business classification | Mature & Stable (Revenue declining (~-2% recent), Thin margins (1.2% net margin), Pays dividends, Highly cyclical earnings) |

## Dividends

| Figure | Value |
| --- | ---: |
| Trailing dividend yield | 1.34% |
| Dividends per share, last 12 months | $1.40 |
| Dividends / free cash flow (fiscal 2026) | 38.6% |
| Raised | — |
| Growth over 5 years | -8.0% a year |
| Latest payment | $0.35, ex-date Aug 31, 2026, paid Sep 15, 2026 |

| Year of payments | Dividends per share |
| --- | ---: |
| To Aug 30, 2021 | $2.12 |
| To Aug 30, 2022 | $2.40 |
| To Aug 30, 2023 | $2.64 |
| To Aug 30, 2024 | $2.64 |
| To Sep 2, 2025 | $1.40 |
| Trailing twelve months (to Aug 31, 2026) | $1.40 |

## Valuation models

Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026.

| Model | Role | Value per share | Low | High |
| --- | --- | ---: | ---: | ---: |
| DCF · Perpetuity growth · 5y | primary | $5.71 | $0.76 | $21.16 |
| DCF · Perpetuity growth · 10y | cross check | $8.61 | $2.82 | $26.44 |
| DCF · EBITDA exit · 5y | cross check | $33.83 | $17.57 | $53.05 |
| DCF · EBITDA exit · 10y | cross check | $30.20 | $14.61 | $51.34 |
| P/E · peers | cross check | $11.75 | $11.51 | $67.20 |
| P/E · own history | cross check | $91.56 | $72.46 | $123.23 |
| PEG | sanity check | $83.01 | $83.01 | $83.01 |
| EV/EBITDA · peers | cross check | $39.84 | $36.89 | $101.43 |
| EV/Revenue · peers | cross check | $65.03 | $60.07 | $78.58 |
| Earnings power value | cross check | $22.31 | $17.54 | $29.03 |
| Dividend discount | cross check | $18.18 | $14.19 | $27.77 |

## Insider activity (SEC Form 4)

Past 90 days: 0 open-market buys ($0) and 6 open-market sales ($11.2M); 10b5-1 plan sales included.

| Date | Insider | Relationship | Transaction | Shares | Value |
| --- | --- | --- | --- | ---: | ---: |
| Sep 15, 2026 | Tejada Jennifer | Director | Grant / award | 16.03 | $1,542.9 |
| Sep 15, 2026 | Strong Dana | Director | Grant / award | 2.88 | $277.2 |
| Sep 15, 2026 | Nunez Arturo | Director | Grant / award | 15.56 | $1,497.7 |
| Sep 15, 2026 | ZANNINO RICHARD F | Director | Grant / award | 10.89 | $1,048.2 |
| Sep 15, 2026 | ZANNINO RICHARD F | Director | Grant / award | 38.9 | $3,744.1 |

## Recent SEC filings

| Filed | Form | What | Filing |
| --- | --- | --- | --- |
| Sep 30, 2026 | ARS | Annual report to shareholders | https://www.sec.gov/Archives/edgar/data/1001250/000110465926112186/tm2625458d2_ars.pdf |
| Sep 30, 2026 | DEFA14A | Additional proxy materials | https://www.sec.gov/Archives/edgar/data/1001250/000110465926112181/tm2623505d3_defa14a.htm |
| Sep 30, 2026 | DEF 14A | Proxy statement | https://www.sec.gov/Archives/edgar/data/1001250/000110465926112176/tm2623505-1_def14a.htm |
| Sep 8, 2026 | 8-K | 7.01 Regulation FD Disclosure; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/1001250/000100125026000045/el-20260908.htm |
| Aug 19, 2026 | 10-K | Annual report | https://www.sec.gov/Archives/edgar/data/1001250/000100125026000041/el-20260630.htm |

## Superinvestors holding it (latest 13F)

| Manager | Quarter | Shares | Value |
| --- | --- | ---: | ---: |
| Hillman Capital | 2026-06-30 | 50,226 | $4.0M |
| Bridgewater | 2026-06-30 | 36,502 | $2.9M |
| Lindsell Train | 2026-06-30 | 15,000 | $1.2M |
| Lee Ainslie | 2026-06-30 | 3,202 | $252,798 |

4 tracked managers in all.

## About

The Estée Lauder Companies Inc. is a global entity dedicated to the development, marketing, and sale of a diverse range of premium beauty and personal care items worldwide. Its extensive product catalog encompasses numerous offerings across four primary categories. For skin care, it provides moisturizers, serums, cleansers, toners, body treatments, exfoliants, acne and oil control solutions, facial masks, specialized cleansing devices, and sun protection. In makeup, consumers can find lipsticks, glosses, mascaras, foundations, eyeshadows, nail polishes, powders, compacts, brushes, and various other cosmetic tools. The fragrance segment includes eau de parfum sprays, colognes, scented lotions, powders, creams, candles, and soaps. Lastly, its hair care selection features shampoos, conditioners, styling aids, treatments, finishing sprays, and hair color products. Beyond these, the company a…

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Source: https://sweetvaluelab.com/stocks/el (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.