---
title: Dollar General (DG) — intrinsic value and fair price
canonical: https://sweetvaluelab.com/stocks/dg
ticker: DG
as_of: 2026-10-17
sector: Consumer Defensive
industry: Discount Stores
---
# Dollar General (DG)

Dollar General (DG) closed at $134.43 on Oct 16, 2026, undervalued by 20% vs its model value of $167.02 (from a five-year discounted cash flow).

## Key figures

| Figure | Value |
| --- | ---: |
| Last close | $134.43 (Oct 16, 2026) |
| Model value (from a five-year discounted cash flow) | $167.02 |
| Price vs model | undervalued by 20% vs model |
| Range of that model | $55.46 – $300.50 |
| Market value | $29.7B |
| P/E (fiscal 2026) | 19.6 |
| Net margin (fiscal 2026) | 3.5% |
| Free cash flow (fiscal 2026) | $2.4B |
| Dividend yield (trailing twelve months) | 1.76% |
| Beta | 0.23 |
| Cost of capital (WACC) | 5.99% |
| Business classification | Mature & Stable (Low/slowing growth (~5% recent), Thin margins (3.5% net margin), Pays dividends, Highly cyclical earnings, Strong FCF yield (8.1%)) |

## Dividends

| Figure | Value |
| --- | ---: |
| Trailing dividend yield | 1.76% |
| Dividends per share, last 12 months | $2.36 |
| Dividends / free cash flow (fiscal 2026) | 21.7% |
| Raised | — |
| Growth over 5 years | 7.8% a year |
| Latest payment | $0.59, ex-date Oct 6, 2026, paid Oct 20, 2026 |

| Year of payments | Dividends per share |
| --- | ---: |
| To Oct 4, 2021 | $1.62 |
| To Oct 3, 2022 | $2.07 |
| To Oct 6, 2023 | $2.32 |
| To Oct 8, 2024 | $2.36 |
| To Oct 7, 2025 | $2.36 |
| Trailing twelve months (to Oct 6, 2026) | $2.36 |

## Valuation models

Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026.

| Model | Role | Value per share | Low | High |
| --- | --- | ---: | ---: | ---: |
| DCF · Perpetuity growth · 5y | primary | $167.02 | $55.46 | $300.50 |
| DCF · Perpetuity growth · 10y | cross check | $181.17 | $66.33 | $340.34 |
| DCF · EBITDA exit · 5y | cross check | $161.22 | $88.58 | $247.24 |
| DCF · EBITDA exit · 10y | cross check | $171.36 | $91.71 | $279.07 |
| P/E · peers | cross check | $158.62 | $119.59 | $309.98 |
| P/E · own history | cross check | $142.12 | $116.06 | $161.26 |
| PEG | sanity check | $83.99 | $83.99 | $83.99 |
| EV/EBITDA · peers | cross check | $117.36 | $98.61 | $283.22 |
| EV/Revenue · peers | cross check | $200.11 | $24.49 | $204.01 |
| Earnings power value | cross check | $103.45 | $69.49 | $160.11 |
| Dividend discount | cross check | $76.94 | $47.09 | $166.17 |

## Insider activity (SEC Form 4)

Past 90 days: 0 open-market buys ($0) and 1 open-market sale ($732,554.8); 10b5-1 plan sales included.

| Date | Insider | Relationship | Transaction | Shares | Value |
| --- | --- | --- | --- | ---: | ---: |
| Sep 3, 2026 | REARDON KATHLEEN A | EVP & Chief People Officer | Open-market sell | 5,578 | $732,554.8 |
| May 28, 2026 | Hicks Gregory H | Director | Grant / award | 1,647 | $0 |
| May 28, 2026 | Scarlett Kathleen | Director | Grant / award | 1,647 | $0 |
| May 28, 2026 | Scarlett Kathleen | Director | Disposition to issuer | 0.326 | $35.8 |
| May 28, 2026 | SANTANA RALPH E | Director | Grant / award | 1,647 | $0 |

## Recent SEC filings

| Filed | Form | What | Filing |
| --- | --- | --- | --- |
| Aug 28, 2026 | 8-K | 5.02 Departure/Election of Directors or Officers; 7.01 Regulation FD Disclosure; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/29534/000110465926102689/tm2624201d1_8k.htm |
| Aug 27, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/29534/000110465926101932/dg-20260731x10q.htm |
| Aug 27, 2026 | 8-K | 2.02 Results of Operations (Earnings); 7.01 Regulation FD Disclosure; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/29534/000110465926101918/tm2623914d1_8k.htm |
| Jun 2, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/29534/000110465926069205/dg-20260501x10q.htm |
| Jun 2, 2026 | 8-K | 2.02 Results of Operations (Earnings); 5.07 Submission of Matters to a Shareholder Vote; 7.01 Regulation FD Disclosure; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/29534/000110465926069198/tm2616084d1_8k.htm |

## Superinvestors holding it (latest 13F)

| Manager | Quarter | Shares | Value |
| --- | --- | ---: | ---: |
| Richard Pzena | 2026-06-30 | 10,222,060 | $1.2B |
| First Eagle | 2026-06-30 | 4,500,001 | $518.0M |
| Thomas Gayner | 2026-06-30 | 869,250 | $100.1M |
| Christopher Bloomstran | 2026-06-30 | 665,307 | $76.6M |

6 tracked managers in all.

## About

Dollar General Corporation is a prominent discount retail chain that offers a wide array of merchandise across the southern, southwestern, Midwestern, and eastern regions of the United States. Its extensive product assortment primarily features consumable items. This includes household essentials such as paper products, cleaning supplies, and laundry detergents; a wide array of food options, ranging from shelf-stable groceries like cereals, pasta, canned goods, condiments, and baking ingredients, to fresh and refrigerated perishables such as milk, eggs, bread, and frozen foods, as well as alcoholic beverages like beer and wine. The selection further encompasses popular snacks (candies, cookies, crackers, and carbonated drinks), health and beauty aids (over-the-counter medications, personal care items, cosmetics, dental, and foot care products), pet food and supplies, and tobacco products…

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Source: https://sweetvaluelab.com/stocks/dg (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.