---
title: Deckers Brands (DECK) — intrinsic value and fair price
canonical: https://sweetvaluelab.com/stocks/deck
ticker: DECK
as_of: 2026-10-17
sector: Consumer Cyclical
industry: Apparel - Footwear & Accessories
---
# Deckers Brands (DECK)

Deckers Brands (DECK) closed at $85.71 on Oct 16, 2026, undervalued by 31% vs its model value of $124.74 (from a five-year discounted cash flow).

## Key figures

| Figure | Value |
| --- | ---: |
| Last close | $85.71 (Oct 16, 2026) |
| Model value (from a five-year discounted cash flow) | $124.74 |
| Price vs model | undervalued by 31% vs model |
| Range of that model | $92.56 – $210.64 |
| Market value | $11.7B |
| P/E (fiscal 2026) | 12.2 |
| Net margin (fiscal 2026) | 18.7% |
| Free cash flow (fiscal 2026) | $1.1B |
| Dividend yield (trailing twelve months) | 0.00% |
| Beta | 1.12 |
| Cost of capital (WACC) | 9.57% |
| Business classification | Mature & Stable (Moderate growth (~13% recent), Moderate margins (19% net margin), Highly cyclical earnings, Strong FCF yield (9.4%)) |

## On the stock lists

| List | Place | Figure | Page |
| --- | ---: | ---: | --- |
| Highest free cash flow yield | #38 | 9.4% | https://sweetvaluelab.com/lists/highest-free-cash-flow-yield |
| Lowest P/E | #38 | 12.2× | https://sweetvaluelab.com/lists/lowest-pe |

## Valuation models

Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026.

| Model | Role | Value per share | Low | High |
| --- | --- | ---: | ---: | ---: |
| DCF · Perpetuity growth · 5y | primary | $124.74 | $92.56 | $210.64 |
| DCF · Perpetuity growth · 10y | cross check | $133.94 | $100.76 | $220.89 |
| DCF · EBITDA exit · 5y | cross check | $133.78 | $96.38 | $177.85 |
| DCF · EBITDA exit · 10y | cross check | $141.14 | $103.52 | $191.38 |
| P/E · peers | cross check | $182.68 | $172.43 | $192.35 |
| P/E · own history | cross check | $173.09 | $120.64 | $219.44 |
| PEG | sanity check | $119.32 | $119.32 | $119.32 |
| EV/EBITDA · peers | cross check | $127.33 | $123.77 | $141.90 |
| EV/Revenue · peers | cross check | $62.18 | $60.68 | $98.29 |
| Earnings power value | cross check | $59.48 | $53.19 | $68.11 |
| Dividend discount | cross check | $0.00 | $0.00 | $0.00 |

## Insider activity (SEC Form 4)

No open-market insider buys or sales filed in the past 90 days.

| Date | Insider | Relationship | Transaction | Shares | Value |
| --- | --- | --- | --- | ---: | ---: |
| Sep 1, 2026 | Figuereo Juan R | Director | Grant / award | 535 | $0 |
| Sep 1, 2026 | Grismer Patrick J | Director | Grant / award | 535 | $0 |
| Sep 1, 2026 | Burwick David A | Director | Grant / award | 535 | $0 |
| Sep 1, 2026 | Ibrahim Maha Saleh | Director | Grant / award | 816 | $0 |
| Sep 1, 2026 | Luis Victor | Director | Grant / award | 914 | $0 |

## Recent SEC filings

| Filed | Form | What | Filing |
| --- | --- | --- | --- |
| Sep 15, 2026 | 8-K | 5.07 Submission of Matters to a Shareholder Vote | https://www.sec.gov/Archives/edgar/data/910521/000091052126000026/deck-20260914.htm |
| Aug 31, 2026 | 8-K | 1.01 Entry into a Material Agreement; 2.03 Creation of a Direct Financial Obligation; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/910521/000091052126000024/deck-20260827.htm |
| Jul 30, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/910521/000091052126000022/deck-20260630.htm |
| Jul 24, 2026 | ARS | Annual report to shareholders | https://www.sec.gov/Archives/edgar/data/910521/000091052126000020/deckfy26annualreport.pdf |
| Jul 24, 2026 | DEFA14A | Additional proxy materials | https://www.sec.gov/Archives/edgar/data/910521/000091052126000019/deck-defa14ax2026.htm |

## Superinvestors holding it (latest 13F)

| Manager | Quarter | Shares | Value |
| --- | --- | ---: | ---: |
| Christopher Bloomstran | 2026-06-30 | 670,199 | $66.5M |
| Einhorn | 2026-06-30 | 506,398 | $50.3M |
| Bridgewater | 2026-06-30 | 336,573 | $33.4M |

3 tracked managers in all.

## About

Deckers Outdoor Corporation, operating with its subsidiaries, is a global enterprise dedicated to the creation, promotion, and distribution of footwear, apparel, and accessories. Its product lines serve both casual everyday needs and specialized high-performance activities. The company manages a portfolio of prominent brands: Under the UGG label, it offers premium footwear, clothing, and related items. Teva is known for its range of sandals, shoes, and boots. Sanuk provides comfortable, relaxed casual shoes and sandals. For the athletic segment, particularly ultra-runners and other athletes, Hoka supplies specialized footwear and apparel. Lastly, Koolaburra features fashionable casual footwear, often incorporating plush materials. Deckers employs a multi-faceted sales approach. Its products are available through wholesale channels, including major department stores, independent outdoor a…

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Source: https://sweetvaluelab.com/stocks/deck (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.