--- title: Salesforce (CRM) — intrinsic value and fair price canonical: https://sweetvaluelab.com/stocks/crm ticker: CRM as_of: 2026-10-17 sector: Technology industry: Software - Application --- # Salesforce (CRM) Salesforce (CRM) closed at $240.70 on Oct 16, 2026, overvalued by 37% vs its model value of $175.75 (from a five-year discounted cash flow). ## Key figures | Figure | Value | | --- | ---: | | Last close | $240.70 (Oct 16, 2026) | | Model value (from a five-year discounted cash flow) | $175.75 | | Price vs model | overvalued by 37% vs model | | Range of that model | $115.68 – $353.55 | | Market value | $198.1B | | P/E (fiscal 2026) | 30.9 | | Net margin (fiscal 2026) | 18.0% | | Free cash flow (fiscal 2026) | $14.4B | | Dividend yield (trailing twelve months) | 0.72% | | Beta | 1.26 | | Cost of capital (WACC) | 9.56% | | Business classification | Profitable Growth (Low/slowing growth (~9% recent), Moderate margins (18% net margin), Highly cyclical earnings, Strong FCF yield (7.3%)) | ## On the stock lists | List | Place | Figure | Page | | --- | ---: | ---: | --- | | Insider buying | #22 | $999,451 | https://sweetvaluelab.com/lists/insider-buying | ## Dividends | Figure | Value | | --- | ---: | | Trailing dividend yield | 0.72% | | Dividends per share, last 12 months | $1.74 | | Dividends / free cash flow (fiscal 2026) | 11.0% | | Raised | 1+ years in a row | | Growth over 1 years | 5.3% a year | | Latest payment | $0.44, ex-date Sep 17, 2026, paid Oct 8, 2026 | | Year of payments | Dividends per share | | --- | ---: | | To Sep 17, 2025 | $1.65 | | Trailing twelve months (to Sep 17, 2026) | $1.74 | ## Valuation models Each model's value per share and the role the engine gave it for this business. The headline above is one model's value; every other model is listed with its own, and each has a page of its own under the valuation. Computed Oct 17, 2026. | Model | Role | Value per share | Low | High | | --- | --- | ---: | ---: | ---: | | DCF · Perpetuity growth · 5y | primary | $175.75 | $115.68 | $353.55 | | DCF · Perpetuity growth · 10y | cross check | $210.56 | $140.43 | $416.04 | | DCF · EBITDA exit · 5y | cross check | $268.63 | $199.19 | $350.00 | | DCF · EBITDA exit · 10y | cross check | $297.72 | $212.21 | $410.58 | | P/E · peers | cross check | $492.72 | $407.30 | $652.67 | | P/E · own history | cross check | $537.52 | $320.85 | $992.92 | | PEG | sanity check | $418.86 | $418.86 | $418.86 | | EV/EBITDA · peers | cross check | $444.90 | $416.85 | $669.86 | | EV/Revenue · peers | cross check | $282.26 | $273.15 | $367.20 | | Earnings power value | cross check | $6.45 | $4.18 | $9.57 | ## Insider activity (SEC Form 4) Past 90 days: 1 open-market buy ($999,450.8) and 2 open-market sales ($1.2M); 10b5-1 plan sales included. | Date | Insider | Relationship | Transaction | Shares | Value | | --- | --- | --- | --- | ---: | ---: | | Sep 22, 2026 | Harris Parker | Co-Founder | Option/RSU exercise | 1,272 | $0 | | Sep 22, 2026 | Harris Parker | Co-Founder | Option/RSU exercise | 1,269 | $0 | | Sep 22, 2026 | Harris Parker | Co-Founder | Tax withholding | 630 | $146,966.4 | | Sep 22, 2026 | Harris Parker | Co-Founder | Option/RSU exercise | 1,272 | $0 | | Sep 22, 2026 | Harris Parker | Co-Founder | Tax withholding | 631 | $147,199.7 | ## Recent SEC filings | Filed | Form | What | Filing | | --- | --- | --- | --- | | Sep 17, 2026 | 8-K | 7.01 Regulation FD Disclosure; 9.01 Financial Statements and Exhibits | https://www.sec.gov/Archives/edgar/data/1108524/000110852426000210/crm-20260916.htm | | Sep 11, 2026 | S-8 | Employee stock plan registration | https://www.sec.gov/Archives/edgar/data/1108524/000110852426000204/forms-8xfinequityplan.htm | | Sep 4, 2026 | 8-K | 5.02 Departure/Election of Directors or Officers | https://www.sec.gov/Archives/edgar/data/1108524/000110852426000197/crm-20260902.htm | | Sep 1, 2026 | S-8 | Employee stock plan registration | https://www.sec.gov/Archives/edgar/data/1108524/000110852426000195/forms-8xcontentfulequitypl.htm | | Aug 27, 2026 | 10-Q | Quarterly report | https://www.sec.gov/Archives/edgar/data/1108524/000110852426000190/crm-20260731.htm | ## Superinvestors holding it (latest 13F) | Manager | Quarter | Shares | Value | | --- | --- | ---: | ---: | | Bill Nygren | 2026-06-30 | 16,151,269 | $2.5B | | First Eagle | 2026-06-30 | 7,306,034 | $1.1B | | ValueAct | 2026-06-30 | 2,994,509 | $469.1M | | Akre | 2026-06-30 | 717,799 | $112.5M | 10 tracked managers in all. ## About Salesforce, Inc. is a leading provider of customer relationship management (CRM) solutions, dedicated to connecting businesses and their clientele on a global scale. At its core, the Customer 360 platform empowers organizations to create seamless, integrated experiences for their customers. The company's extensive suite of services encompasses a wide array of functionalities: Sales: Tools designed to manage sales pipelines, track leads, forecast opportunities, extract data-driven insights through analytics, and streamline the creation of quotes, contracts, and invoices. Service: Capabilities enabling companies to deliver highly personalized, trustworthy, and scalable customer support. Platform: A versatile development environment, featuring intuitive drag-and-drop tools, that allows businesses of diverse sizes, locations, and industries to build tailored applications, thereby strengtheni… --- Source: https://sweetvaluelab.com/stocks/crm (SweetValueLab, free, no account). Prices and statements from Financial Modeling Prep; filings from SEC EDGAR. Research and educational data, not investment advice; nothing here is a recommendation to buy, sell or hold any security.